Reborn multinational giant

With a one-off activity subsidy of nearly 2 billion US dollars and nearly 14 billion yuan, Huizhong's large amount of money has shocked many Internet colleagues across the country and even the world!

Nima, isn't it just raised 9 billion US dollars, is it so self-willed?

For cloud computing, you can just throw 1 billion US dollars. Investing in Xiaomi and spending 200 million US dollars is still the past. However, you send money to all WeChat users, and you send money to WeChat users around the world. What's the matter?Too rich?

Indeed, in the eyes of many Internet peers, Huizhong’s WeChat subsidy campaign is simply giving users money. Even if Huizhong doesn’t spend the money on this activity, wouldn’t the number of WeChat users increase? Isn’t it the number one social app in the world’s major app stores?

Of course, this is just the superficial view of many people who do not observe the situation and do not understand the current situation. There are also many who really understand the intentions of Huizhong and the big boss Fang Zhe!

"Fang Zhe deserves to be able to sit on the position of the richest man in China at a young age. This decisiveness and courage is beyond the reach of ordinary people. It is one of a thousand!" Mr. Ma of Alibaba, after hearing about Huizhong's big move , I admired Fang Zhe in front of all the executives.

In contrast, Tencent, which is also doing social networking, feels even more perilous for Huizhong's massive effort!

"Mr. Ma, we can't drag on any longer. If we can't fight back against WeChat and Huizhong in the mobile social field as soon as possible, then in the future mobile Internet era, there will be no place for our Tencent to stand!" , An executive said to Mr. Xiang Ma worriedly.

"Yes, President Ma, we can't delay any longer. We should also develop activities like traffic subsidies to quickly expand users!"

"Isn't the WeChat-like mobile chat software Q letter that we re-developed for overseas is already online? Why not make a large-scale promotion as soon as possible to bridge the gap with WeChat?

"Hey, don't mention it, Q letter was too hasty on that project, and as a result, global operations couldn't keep up. Users in the appstore and other app stores, our apps are almost one-star!"

"Furthermore, the 91 assistants under Haiwaihuizhong control the second largest application distribution channel on the Android side. It does not give us and other similar social applications the opportunity to put it on the shelves on the grounds of user information security!"

"Huh, it's just doing nothing at all, it's a king's clause, it's a monopoly!"

"I thought Huizhong was always very courageous. Looking at it now, he is also afraid of us and other competitors!"

"If you can't put 91 assistants on the shelves, then our potential overseas market will be reduced by one-third. Huizhong's strategy of drawing salaries from the bottom is quite ruthless. It seems that a long time ago, the president of Huizhong had already started. It's laid out!"

When the executives talked about this, they all took a breath. If they remember correctly, Assistant 91 has begun to vigorously develop overseas business since it was acquired by Huizhong in 2009.

The 91 assistant is more convenient than other app stores and its excellent product features, coupled with the wealthy Huizhong factory installation subsidies, etc., make the 91 assistant one of the few app stores with the most users in China and overseas.

Controlling the application store also controls the first entrance of the mobile Internet era, and higher levels can only be built-in installations by mobile phone manufacturers.

In the past, Baidu’s acquisition of 91 Assistant, Tencent’s vigorous promotion of App Store, etc., were all because they saw the importance of the application store as the entrance to the mobile Internet. Unfortunately, in front of Fang Zhe, who has the layout and the leading advantage, Huizhongda?

"Well, let me start by saying that this time WeChat is engaged in such a big event. We absolutely can't let it go. We must counterattack. As for how to counterattack, this is what we should discuss now!" Second in command Liu Zhiping, Interrupted several executives who were off topic, and brought back the topic of the meeting to how to deal with the unmanned traffic subsidy activities of WeChat Hao!

"I think that if we want to find a solution, we must first analyze the main reasons why WeChat and Huizhong did this!

Obviously, although WeChat is now the fastest-growing mobile social software in the world, the operation team of WeChat, or even the top of Huizhong, may be the general manager of Huizhong, who believes that the development of WeChat is not fast enough. !

Just now someone mentioned that the 91 assistants controlled by Huizhong do not allow our Q letter and other social software similar to WeChat to be put on the shelves at all. This shows that Huizhong and Huizhong’s Mr. Fang is very concerned about us. Competitors!"

Tang Daosheng, who is in charge of QQ, just said a few words and became nodded in agreement by many executives present. However, he did not pause, but continued:

"We all know that the Internet industry has a winner-takes-all rule. Whoever can win in a certain field can get 80% or even more than 90% of the market in this field. This situation is even more obvious in our social industry. Sina UC, Netease Bubble, etc., which competed with us in the early years, have almost disappeared now.

Therefore, in my opinion, the action of Huizhong and WeChat is to expand WeChat’s leading advantage and leave behind competitors far behind, resulting in an increasingly stronger siphon effect, until it is completely occupied. Market dominance and even monopoly!"

Tang Daosheng’s analysis was simple and straightforward. After listening to it, the senior executives all agreed with him. At this time, Zhang Zhidong glanced at the leader Ma and saw that he had not spoken, then said:

"So what do you think? How should we respond? We originally wanted to add all the good features on WeChat after the mobile QQ update, so as to achieve the purpose of attracting users and blocking WeChat.

However, the situation does not seem to be as optimistic as we thought. After adding these new features to mobile QQ, although the new users and daily active users have indeed increased, compared with the development of WeChat, it is a bit worse!"

"We have discussed and analyzed this before because, indeed, in terms of products, WeChat is more suitable for mobile terminals than our mobile QQ. First of all, WeChat does not even have the usual busy online status of our QQ, which means that users are always online. Our previous update of mobile QQ added some unique WeChat functions such as voice and address book, but some WeChat did not, and the functions of our mobile QQ were not cut off!

Now it seems that these functions are likely to be fetters for new users to register and use our QQ on the mobile terminal!"

"Yes, and WeChat supports multiple account registration methods such as mailboxes, mobile phone numbers, letters, etc. After logging in on mobile phones, users rarely pay attention to their WeChat accounts, and our current mobile QQ has already conveyed to users using QQ The thinking mode of account is good for young people. For those middle-aged and elderly people who have not had much contact with computers and the Internet, how can they remember the QQ account!

We did a market research some time ago and found that out of every 10 smartphone users aged between 35 and 60 years old, about one has registered for WeChat, while our mobile QQ has only 0.3 on average, which is more than three times worse than WeChat!"