Reborn multinational giant

This is already Tencent executives. I don’t know how many times they discussed the difference between WeChat and mobile QQ at high-level meetings. From the earliest, many people only needed to do their own mobile QQ. Now more and more people think, Either make a big change to mobile QQ, or make a new chat software for mobile!

Of course, what the executives said this time is not about the Q letter that the executives said before, but a new software that Tencent is going to do its best to develop in China!

However, even if we do it again, we have the leading advantage of WeChat in the current more than 40 million users in China. Can Tencent's new software compete with WeChat? If it fails, and miss the opportunity to change mobile QQ, then... , I’m afraid, as the executive said at the beginning, Tencent is likely to have no place in the mobile Internet era!

"Make a big change to mobile QQ!" Amidst the enthusiastic discussions of the executives, Mr. Ma, who has been an old monk, suddenly spoke.

Hearing what he said, all the executives in the room calmed down and looked at him.

"Dao Sheng is right. It should not be too late. It is now the end of the decade. The global smartphone industry has entered a period of rapid development. If we start from the beginning, we may not be too late in time. However, we can still do it internally. It depends on the situation. If it is good, we will invest all resources to support it. In addition, our main defensive line must be placed on mobile QQ!

Now mobile QQ has nearly 200 million active users in China, while WeChat is only in the early 40s, and mobile QQ is directly connected to our computer QQ. This advantage is far beyond that of WeChat!

Therefore, we must make good use of this advantage to maximize our strengths and avoid weaknesses. Although the QQ big change may affect the stability of 200 million users, the biggest competitor of our mobile QQ in China is WeChat. Habit, there is no other software to choose!

Domestically, it is the battlefield we must win!I will never allow WeChat to grow bigger in China!"

Mr. Ma’s remarks are almost equivalent to acknowledging that WeChat’s current development potential is much greater than that of mobile QQ. Although the current domestic WeChat users are only a quarter of that of QQ, with the advent of the mobile Internet era, those who are inconvenient to use computers or even People who have never been in contact with QQ are more likely to use WeChat on their mobile phones than QQ.

In China, it is the basic market of QQ and Tencent. Tencent can not compete with WeChat overseas, but in China, Tencent will never allow WeChat to outperform mobile QQ!

At the end of December, half a month after WeChat launched its global traffic subsidy activities, the total number of registered users of WeChat worldwide has soared from more than 212 million to more than 250 million. In just half a month, WeChat’s global growth The increase in the number of users reached 38 million. It can be seen that this wave of WeChat traffic subsidy activities has a very obvious stimulus effect!

At the same time, Huizhong’s crazy move of spending money to exchange users is simply silly for colleagues in the global Internet industry. No matter how rich they are, they can’t make it like this. Is it because Huizhong’s money comes from the wind?Don't shareholders such as Apple SoftBank who invested in Huizhong oppose it?

It is a pity that the objections that made the outside world speculate did not appear!

Although Apple Softbank and others invested in Huizhong during Huizhong’s A round of financing and obtained a seat on the board of directors of Huizhong, the boss Fang Zhe has more than 90% of the voting rights, not to mention, for Huizhong’s madness against WeChat The executives of Huizhong and shareholders of the board of directors have long been persuaded by Fang Zhe's money burning operation!

They have no reason not to be persuaded by Fang Zhe, because, as Fang Zhe expected, along with WeChat’s global traffic subsidy activities, the popularity of WeChat and Huizhong is increasing. At the same time, Huizhong’s valuation is also increasing. Keep going higher!

When Huizhong's A round of financing in October, Huizhong's valuation was 45 billion U.S. dollars!

Later, the number of WeChat users exceeded 200 million!Huizhong's valuation has risen to 48.5 billion US dollars!

Nowadays, as WeChat has exceeded 250 million users worldwide and the news of 38 million new users in WeChat was released within half a month, the valuation of Huizhong in the global capital market has reached US$52 billion!

Two months, the valuation increased by 7 billion US dollars!

Many people feel that global capital is overheated and their eyes are red, and they have given Huizhong an inflated valuation!

However, many investment circles in the industry, especially the top capital investment veterans in the world, do not think so!

How much is a WeChat user worth?The estimation is very simple. Just determine how much value and profit this user can create for Huizhong in the future!

As early as when Huizhong’s Series A financing was valued at 45 billion U.S. dollars, Mr. Li, a big man in the domestic Internet industry, analyzed the reasons why WeChat was valued at 10 billion U.S. dollars. At that time, the number of WeChat users worldwide was about 150 million. According to a conservative estimate, the average value of each WeChat user is about more than 70 US dollars. This value includes a combination of various profit methods such as the traffic generated by the user during the use of WeChat, advertising, and game monetization!

In fact, the individual user value of social products such as mysapce or facebook in foreign countries is almost $90-100!Therefore, the valuation of these companies is also very easy to calculate, the number of users * the value of a single user, simple and crude!

And now, the valuation of WeChat is growing according to this algorithm curve. For every 100 million WeChat users increase, the valuation of WeChat will increase by 7 billion US dollars. In other words, as long as Fang Zhe and Huizhong can guarantee, WeChat can The number of users exceeded 1 billion in three years, and Huizhong's market value will exceed $100 billion in three years. It is almost a certainty!

In fact, this is also the case for global capitalists. While optimistic about the prospects of WeChat, they also feel that this is a difficult thing to do.Because at present, judging from the development of global social products, whether it is mysapce and facebook founded around 0405 or Tencent QQ founded in 1998, there is still a big gap between the 1 billion user level!

Unfortunately, others do not have this confidence, Fang Zhe has!In the past life, facebook, which has defeated mysapce, has been smooth since then. It took more than 500 million users in 10 years to exceed 1 billion in two years. By 18 years, plus mobile products, facebook has more global users. It is an astonishing number exceeding 3 billion!

Therefore, Fang Zhe has enough self-confidence, and there are enough reasons to spend money to change WeChat users so innocently!

However, Huizhong and WeChat can do this, and others can do the same. At the end of December, in the days around New Year’s Day, the domestic mobile QQ also launched a crazy traffic subsidy program across the country. It is almost a replica of the WeChat traffic subsidy program, but in terms of subsidy intensity, it is a bit larger than Huizhong.

One user in Huizhong subsidizes 60 yuan, and mobile QQ subsidizes 70 yuan. Huizhong wants to subsidize global users, and mobile QQ only subsidizes domestic users. There is no reason why Ma and Tencent executives do not believe that they can't play the subsidy war. Huizhong!