Reborn multinational giant

Chapter 380 Flow Subsidy War

"70 yuan?" Fang Zhe listened to the report from his subordinates, smiled lightly at the corner of his mouth, and said:

"It seems that Tencent and President Ma really can't sit still. Chinese people love small and cheap. Since mobile QQ has been given 70 yuan, then we will specifically target the domestic subsidy, and add 5 yuan and 10 yuan to the whole country. The people are giving benefits!"

Fang Zhe doesn't care about Tencent's counterattack measures, more than spending money?Sorry, Tencent may not be able to smash Huizhong!

Not to mention that the 9 billion U.S. dollars raised by Huizhong A round of financing is nearly 60 billion yuan, which is equivalent to Tencent's six-year net profit, even if the previous investment in cloud computing, investment in Xiaomi and WeChat traffic subsidy program spent more than 3 billion U.S. dollars.

The remaining money of Huizhong’s Series A financing alone is as high as more than 5 billion US dollars and more than 30 billion yuan. If Huizhong’s own various game businesses and mobile Internet business profits of tens of billions a year, what will Tencent take? Compare money with Huizhong?

In Huizhong’s main business, apart from WeChat and cloud computing businesses that now need to spend huge investment subsidies to cultivate, other businesses are basically profitable. In contrast, Tencent, because Tencent’s battle line is too long, all businesses are involved, can it? Not to mention making money, at least in terms of human, material and financial resources, Tencent is much higher than Huizhong.

Huizhong’s current valuation of US$52 billion is US$2 billion higher than Tencent’s valuation of US$50 billion, but Tencent’s number of employees is close to 30,000, while Huizhong’s is only around 15,000. In other words, Huizhong's per capita net profit is more than twice that of Tencent!

"The plan for the Spring Festival red envelopes, you should also hurry to test it, and let Li Yifei serve snacks over there, don't give me anything wrong!" Fang Zhe exhorted to the subordinate who reported to the work.

Compared with the situation that no one has developed due to the mutual checks and balances between myspace and facebook abroad, the only one in China that can check and balance Tencent is Huizhong himself.

Fang Zhe can feel that Mr. Ma and Tencent are determined to win the decisive battle between mobile QQ and WeChat in the domestic mobile social software field. However, Fang Zhe is also confident to compete with Tencent.

Although Tencent can divert through QQ, those middle-aged and elderly users aged 35-60 who do not have QQ are also the weak underbelly of QQ and the main user group of WeChat.

As long as WeChat can establish preconceived ideas in their hearts, then if mobile QQ does not have too many advantages over WeChat, WeChat will surely win!

On the third day when Tencent launched a traffic subsidy program for mobile QQ, the official WeChat operation team also announced that it will increase WeChat subsidies in the country. On average, the subsidy amount for each domestic WeChat user has increased from the previous 60 yuan. Up to 80 yuan!

In addition, the WeChat operation team also used a variety of ways to promote WeChat nationwide, including placing WeChat advertisements on major domestic news sites, video sites, and novel sites, and placing outdoor advertisements on subways and bus stations. Advertisements, implantation of WeChat in several popular domestic TV dramas, etc.

After some measures, the number of new users of WeChat in China has increased more violently. In just three days of the New Year’s Day holiday, the number of new users of WeChat in China exceeded 10 million, and WeChat has already been implemented for half a period of time. With monthly traffic subsidies, the total number of WeChat users in China has exceeded the 50 million mark!

After the end of New Year's Day, the time has entered 2011. In the past life, it was in this year that "WeChat" developed by Tencent came out at the end of January.

In this life, due to Fang Zhe’s and Huizhong’s disruption, WeChat has become a Huizhong product, and Tencent has not developed a chat software designed specifically for domestic mobile users due to Fang Zhe’s and Huizhong’s intervention. I chose to continue to increase mobile QQ!

For this choice of Tencent, Fang Zhe was secretly proud of it, but also understood that it was the helpless choice of Mr. Ma and Tencent's senior management.

When WeChat came out in the past, although there was also a chat software Michao that directly competed with it in China, when Tencent launched WeChat, Michao had only over 10 million users. Don’t say, Xiaomi behind Michao is a family Start-up companies, from human, material and financial resources to various resources, are simply incomparable with Tencent. Therefore, Mr. Lei has no choice but to give up Michao and build his own mobile phone with peace of mind.

However, Mr. Lei also said at the time that if Mi Talk is given another six months of development time, even if Tencent launches WeChat, Mi Talk will also compete with WeChat. Behind this is the preconceived advantage and time advantage!

Now, WeChat, which is more powerful than the previous Michao, and Huizhong, which is more than many times more powerful than Xiaomi, where Michao is located, compete with mobile QQ and Tencent. Which one will win, let alone watch the crowds in China Internet peers and Internet users across the country, even many high-level executives of Huizhong and Tencent, dare not make a guarantee.

For this reason, just after New Year’s Day, both companies entered a new round of crazy subsidy activities. WeChat’s per capita subsidy was increased to 80 yuan, and the per capita subsidy of mobile QQ was increased to 90 yuan. A few days later, WeChat has raised the subsidy amount to 100 yuan again!

"I'm going, qq and WeChat are the rhythms to be struggling!" Internet users across the country, at the beginning of the new year after New Year's Day, all have a mentality of eating melons, watching Huizhong and Tencent, watching WeChat and mobile QQ pinches each other.

The netizens themselves are taking advantage of the benefits of the fisherman, and at the same time enjoying the traffic subsidies from Huizhong and Tencent. Therefore, many netizens have installed mobile QQ and WeChat chat software on their mobile phones at the same time!

"Play it, play it, the more lively it is, the more free data I get, and it's best to subsidize me until I don't have to buy a data package for six months!"

"Actually, I think QQ and WeChat are both very useful. Are they not good together? Why do you have to fight?"

"You are stupid, there is no room for two tigers, how can Tencent allow the existence of social software like QQ in China!"

"I don't understand, now is the era of mobile Internet. In the future, everyone will use smartphones to surf the Internet. If everyone uses WeChat on their phones, can QQ survive?"

"I've convinced Fang boss. Nima is too rich and self-willed. I heard that Huizhong's WeChat is subsidizing activities around the world. If one user subsidizes 100 yuan, then 1 million users will not Do I have to subsidize 100 million?

I heard that WeChat had 10 million new users in China on New Year's Day alone. Doesn't that mean that WeChat burned 1 billion in three days, I drop my mother, so much money, if you give me so much!"

"Well, on New Year's Day, WeChat's subsidy is only 80 yuan, at most 800 million yuan!"

"At most, I burn 800 million in three days. I want to know the whole country, no, which company in the world is so rich and wayward?"

"Isn't Tencent too?"

"Hehe, Tencent really isn't. You haven't read the latest announcement from QQ. Tencent’s subsidy quota is now required to have a minimum consumption quota. Unless you spend more than a certain amount of traffic every month, it will give you back. Traffic subsidy!"

"Fuck, Tencent is persuaded!"