Reborn multinational giant

Tencent, it is indeed persuaded!

Each new mobile QQ user subsidizes 70-90 yuan, which makes Tencent, which has just engaged in subsidies for less than half a month, spent nearly 1.5 billion!

Because in this short half month, the number of newly activated mobile QQ users is nearly 20 million. Fortunately, Tencent’s activities can be considered as brainy, requiring QQ to bind a mobile phone number, and the same mobile phone number can only be received. A traffic subsidy, otherwise, according to the previous method that many people have several QQ supplements, Tencent has to subsidize until he vomits blood!

Even so, Mr. Ma and Tencent's top executives still subsidized to the cold sweat and panicked!

1.5 billion spent in half a month is equivalent to 100 million spent every day!

And Tencent's net profit last year was only close to 10 billion, and this wave of subsidies cost one-sixth!

I'm scared, Mr. Ma and Tencent's executives are really scared!As the saying goes, barefoot people are not afraid of wearing shoes. Huizhong does not have a lot more business expenses and budgets than Tencent. Huizhong’s main game business is almost all profitable!

For example, on the Zhongle platform, a page game "Clash of Kings" currently being promoted globally, this game is a strategy game of national warfare. Gamers around the world can all be in the same huge game world map. Choose different countries to register game characters, build your own castle, train an army, seize city sites, or form alliances with netizens to attack players from other alliances and other countries.

Once this game was registered on the Zhongle platform, it set off a wave of national warfare all over the world.

Every day, there are millions of gamers all over the world who log in to this game to engage in various battles. One of them was the alliance of nearly 100,000 people from thousands of alliances in China and several countries including Britain, France and Germany in Europe. "The War of the Century" was even followed and reported by the British "Times", calling it "the third world war in the virtual world"!

Nowadays, the global monthly turnover of this game is more than 100 million U.S. dollars and nearly 700 million yuan. In fact, its research and development cost is only a mere 20 million yuan. Monthly net profit of nearly RMB 400 million for Huizhong!

Therefore, Huizhong is not afraid of spending money. Even if the money raised in Series A is lost, Huizhong's strong profitability is sufficient to ensure the normal development of Huizhong.

However, Tencent, with its large and complex business modules, has built a huge Penguin Empire, and at the same time it has to be cautious in every action. There are many concerns. There is no way like Huizhong. For WeChat, it is very Willing to spend money!

Throw money, keep throwing money!

The Gregorian calendar is January 18, 2011, the fifteenth lunar month, half a month away from the traditional Chinese holiday of the Spring Festival. WeChat, which has been subsidized for more than a month, has launched an even crazier nationwide Money-burning activities, red envelopes for all people!

At zero on the fifteenth lunar month, the Chinese version of WeChat has undergone a simple minor update. After this update, many domestic WeChat users who use the Chinese version have discovered novelty that their own WeChat chat software interface is on the right side of the emoji package. There is an additional "red envelope" option in the plus sign drop-down menu!

Many curious WeChat users clicked on the red envelope option one by one. At this time, the WeChat interface popped up with the special effect of receiving the red envelope. When each user clicked the button, they also got WeChat ranging from 1-10 yuan. Red envelope!

When users get red envelopes, they will also enable WeChat to send red envelopes!

"Sending red envelopes" is a traditional Chinese New Year custom. Every New Year, the elders in the family will send red envelopes with New Year's money to the younger generations, indicating that the good luck and blessings of the New Year are given to the younger generations!

Therefore, when each WeChat user clicks the red envelope button and receives the red envelope from the official WeChat account, they are all very happy. Those who do not wish or wish not to say it, the official WeChat official, but the real money. , RMB!

Many WeChat users, after understanding the functions and usage of WeChat red envelopes in detail, understand that the numbers they click to receive at the beginning are tangible and can be directly exchanged for the same amount of cash and transferred to the real money in the bank card. Like cheating Q coins, once you turn money into Q coins, you can no longer exchange it for real money except for consumption within Tencent's business.

Many users are happy after receiving the WeChat red envelopes and spread word of mouth at the same time. Not only do they use WeChat but have not yet ordered the red envelope function. WeChat users know that, even many of them do not use WeChat. Relatives and friends, under the inducement of a few dollars of real money, have asked and downloaded WeChat!

Don't underestimate the temptation of these few dollars. Among the 1.3 billion people across the country, there are so many users who are willing to download and register a software for a few dollars!

Traffic subsidies are not intuitive enough. Some users may not be rare. However, the charm of real money can definitely seduce many people. This is why many people have nothing to do with the various hundreds of M traffic free activities provided by Unicom Mobile Interested, but I was very happy to grab a few dollars of red envelopes in the WeChat group.

For this reason, starting from the 15th lunar month of the lunar calendar, after the development of WeChat red envelope activities across the country, the number of new users of WeChat has increased dramatically.

Especially, the official WeChat red envelope is not just once, but every day!

Every day, WeChat users can receive a red envelope ranging from 1 to 10 yuan in the event interface on WeChat. If a WeChat user can insist on receiving from the 15th lunar month to the Spring Festival, then this user will receive at least 15 yuan Money, get a red envelope of up to 150 yuan!

In other words, the sooner you register for WeChat, the more red envelopes and money you will get, which directly stimulates the substantial growth of new WeChat users!

"WeChat is sending red envelopes to the people of the whole country!"

This sentence has become a hot topic among netizens across the country during the Spring Festival, which is approaching after the fifteenth lunar month. With the approach of the Spring Festival, the popularity of topics related to WeChat and WeChat red envelopes has been rising.

Because, according to the news released by the official WeChat team, the official WeChat official will distribute 1.3 billion yuan to all WeChat users on the day of the Spring Festival, which is equivalent to sending 1 yuan to each Chinese!

"It's crazy! It's crazy! It's crazy! It's so inhuman!"

"Does the richest man in Fang think too much money? If he thinks too much money, can he divide me up? I don't want much, just 1 million yuan, crying!"

"When I was a kid, I had a dream, that is, each of the 1.3 billion people in the country would give me a dollar, so that I would become the richest man in China!

Today, I have seen what the real richest man in China is, that is, Fang Zhe gives a dollar to the people of the whole country, he, he is still the richest man in China!"