Reborn multinational giant

O2O, an abbreviation for onlinetooffline in English, literally means online to offline. The main concept of the Internet is to combine the online Internet with offline traditional business models, and conduct diversion through online Internet exposure and publicity. Finally, direct users to go online to consume.

Of course, this is only the most obvious concept of O2O. In fact, in Fang Zhe's view, O2O is more essentially a change and reshaping of the operation of the entire social system by the mobile Internet.

Nowadays, whether it is domestic or overseas developed countries, the basic hardware and technical environment of O2O such as smart phones, mobile Internet and mobile payment technology have been basically satisfied. The large and rapidly growing group of smart phone users is also for the cultivation and development of O2O provides a rich commercial soil.

In the previous life, the concept of O2O was proposed by the Americans at the end of 2011, and it did not become popular in China until the end of December.

In fact, whether you are hungry or not, Uber, etc., can all be regarded as part of the O2O business model, but there is no macro concept like O2O to explain and specify these emerging things.

Because of this, people in the entire industry are actually blind people who touch the elephant, unlike Fang Zhe, who has seen the whole body of the elephant a long time ago, who has a clear understanding and grasp of the development of the industry!

The concept of O2O is like the core ideas we often say when we study Chinese, practice is the only criterion for testing truth, and other theories. Without these theories, people in the whole industry will cross the river by feeling the stones. With these theories, people in the whole industry can do it. See the stones under your feet and step on the stones to cross the river!

Narrowly thinking, even if a rebirth like Fang Zhe knows the O2O theory, he should make a fortune in silence and take up all the benefits before telling others. In fact, Fang Zhe does this!

In the past year or so, many future small giants and unicorn startups invested by Huizhong and Zhongying Capital globally, including Ele.me, Meituan, Kuaichai, Uber, etc., are actually future O2O businesses The important pillar industries and leading companies of the times, and the remaining companies such as ofo and Mobike that have not been established, Fang Zhe and Huizhong cannot wait forever.

For one thing, the conditions for these companies are still immature. Many of them are companies that are suitable for O2O development in the middle and mature period. Even if they are established, they are still a dead end.

Secondly, if we consider the company valuation alone, Huizhong is already the veritable No.1 in the domestic Internet industry. In the future, Huizhong wants to develop even more and develop abroad. It needs more than just a company. Power is the power of an industry and an era.

Heroes came into being, and so were companies. Companies such as Microsoft and Intel became the world's top companies because of the global popularity of personal computers. Companies such as Google and Amazon became the world's top companies because of the global popularity of the Internet.

Huizhong wants to become a world-class company. If it can't take advantage of this mobile Internet's subversion and transformation of all walks of life around the world to rise, wait next time, I am afraid it will be at least ten years later!

For this reason, Fang Zhecai decided to use this very influential Internet IT summit in the country to put forward the concept of O2O, inspire and guide the thinking of domestic Internet counterparts, and make domestic O2O entrepreneurs more than foreigners. Many leading advantages, thereby enhancing the development advantages of the entire domestic Internet industry and Huizhong!

On March 28, 2011, the annual China IT Leadership Summit was held as scheduled at the Sheraton Dameisha Hotel in Shenzhen.

At 9 o'clock in the morning, Fang Zhe, who was sitting in the front row of the venue, happened to sit next to President Alima again.

However, with the official start of the conference, the two of them had to stop the topic of "mobile payment" that they had just talked about, and turned to a bit boring, listening to the official representatives on the stage taking turns to give speeches. .

It wasn't until more than half an hour later that Fang Zhe was slightly interested in a new middle-aged man in a suit with thin-rimmed glasses and a round face and big forehead, or he was slightly awakened!

The new speaker on stage is the current chairman of China Unicom, Mr. Chang. The reason why Fang Zhe was a little awakened is because a few years after his previous life, this Mr. Chang had an accident!

Since Fang Zhe’s rebirth, Fang Zhe has thought about politics and the system many times, but in the end, without exception, Fang Zhe has chosen to believe in the creed of “close to the government and stay away from politics” because Fang Zhe feels that even if he is Regarding these things, the rebirth can't do anything about them!

That being the case, Fang Zhe decided to do his own business with peace of mind, and work hard to realize his dreams. Others, only if you don't know it!

After Mr. Chang took the stage, the content of his speech once again clicked on the theme of this conference: "Transformation and Development: IT's New Mission!"

Mr. Chang said that this year is a year when the domestic mobile Internet has turned from its inception to its development. In the past year, many new business forms based on the mobile Internet have emerged in China. China Unicom is one of the three major domestic basic network communications operators. One, it is obvious to observe and feel the booming development of mobile Internet and the impact and changes it has brought to traditional industries.

Mr. Chang’s speech lasted only five minutes, but these five minutes were the five most serious minutes Fang Zhe listened to after the conference began. Leaving aside Mr. Chang’s other things, his vision and ability are worthy of recognition. .

Compared with his ability, Fang Zhe admired more than his vision.

Fang Zhe can feel that, as the chairman of one of the three major domestic operators, Mr. Chang is a little better than himself in grasping the details of the development of the network and communications industries!

Fang Zhe is using the advantages of the rebirth to control the macro development trend and key of the industry, and Mr. Chang, the Unicom he is at the helm, almost participates in and changes the development and historical trends of the domestic Internet and communications industries. The domestic mobile Internet industry The development of China Unicom can’t escape the eyes of China Unicom as the bottom service provider!

Now, what Mr. Chang said about the impact and changes of the domestic mobile Internet on the traditional industry is essentially related to the O2O that he plans to propose later!

After Mr. Chang stepped down, the speaker who came up later was Wu Ying, an old acquaintance and host of previous IT Leadership Summits.

After Wu Ying took the stage, the atmosphere of the entire venue began to become active from the boring before, because the guests and audiences all knew that the next step was the most lively and exciting session at the annual IT Leadership Summit. High-end dialogue!

After Wu Ying briefly said a few opening remarks, he said:

"I know what everyone is waiting for, so I don’t want to write any more. Now there are Fang Zhe, Chairman and CEO of Huizhong, Mr. Li, Chairman and CEO of Baidu, and Ma, Chairman and CEO of Alibaba Group. President, and President Ma, Chairman and CEO of Tencent, come on stage!"

Along with the warm applause of the audience, Fang Zhe got up, glanced at the three BAT heads Erma and Li, who also sat at the front with him, and said with emotion:

"In the future, I am afraid it will be called HBAT!"