Reborn multinational giant

"In the past computer Internet era, many of our services and businesses needed to be performed on computers, but now in the mobile Internet era, the hardware foundation has changed from computers to smartphones.

Under this change, not only has the scale of Internet users doubled and expanded, but there is also much room for imagination in terms of service content and business models.

Take our domestic market as an example. The number of domestic computer users is probably less than 400 million, and the user growth rate has gradually slowed down, while the number of mobile phone users, including smart phones and non-smart phones, is about 800 million Above, most of these users are gradually transforming into smart phone users.

In other words, the market size of the mobile Internet is much larger than that of the Internet!"

Fang Zhe mentioned that the market size of the mobile Internet is larger than that of the Internet. This has been discussed many times in the domestic and even the world Internet industry, so everyone just nodded in agreement, looking forward to Fang Zhe’s later Content.

Fang Zhe added: “Furthermore, the business model and business form of the mobile Internet, in addition to what we previously thought, many computer applications and services will be moved to the mobile Internet and smart phones, such as search, e-commerce, social networking , Games, etc. In addition, many new businesses and new economies will be born on the mobile Internet.

Take taxi, for example. Last year when Zhongying Capital invested in Kuaan Taxi under my name, many people in the industry said that they did not understand what business model this is, and felt that taxi-hailing was a pseudo-need.

Afterwards, everyone has seen the situation. Kuaan Taxi has been established for more than half a year, covering more than ten cities, the platform has more than 50,000 registered drivers, the number of users has exceeded 1 million, and the daily transaction volume has exceeded 1 million. In fact, this is still far away. Far from meeting the needs of domestic users for taxi rides.

It’s difficult to take a taxi on a computer, because most users can’t start a taxi at home or where there is a computer, but now users only need to carry their smartphone with them, no matter where they are. Taxi anywhere, so this emerging economy and business can be regarded as unique to the mobile Internet.

Let’s talk about food delivery platforms like Are you hungry? Dianping not only makes it easier for users to choose surrounding food more freely, but also helps businesses greatly increase exposure and user coverage, and help many small businesses without delivery capabilities. The restaurant has realized a low-cost takeaway delivery service.

Some people may think that such a takeaway platform can also be done on a computer, but think about the gap between the scale of computer users and the scale of smartphone users. Think about a takeaway delivery person who wants to travel to many different at the same time Between the restaurant in the location and the users in different locations, without the help of the APP software on the mobile phone, how should he take orders, how does he know where to pick up the food and deliver the food, we can’t count on having every delivery courier in a certain place Place to sit in front of the computer and wait quietly!"

Fang Zhe continued to talk about a taxi-hailing and a take-out example, and has gradually raised the interest of the audience and the other three bigwigs on the stage, but everyone still doesn't understand what Fang Zhe wants to express!

Fortunately, Fang Zhe did not grind any more, and finally cut into the subject he wanted to talk about:

"I have said so much just now. There are definitely many people who are depressed now. What am I trying to say?

What I want to say is, this phenomenon, this emerging economy, this kind of thing that happens because of the impact and change of the Internet industry on the traditional industry, what should be called?

I want to give them a name, O2O, taken from English OnlineToOffline, which means online to offline in Chinese.

Online refers to the online Internet, and offline refers to traditional business services.

In fact, in addition to the impact and changes that the mobile Internet has on traditional industries that I just mentioned, the computer Internet has also been impacting and changing traditional industries for many years.

Including the group buying business model that emerged in China last year, it also emerged from computer online shopping, but the previous computer Internet did not like the current mobile Internet, covering a wider range of user groups, deeper, and closer to our daily lives.

And the reason why I want to specifically propose such a concept called O2O is to better explain and explain this phenomenon.

The first O, online, online, that is, online Internet services. I found that as the impact and changes of the mobile Internet on the traditional industries are getting deeper and deeper, all walks of life are constantly emerging various Internet-based services and application.

From the catering, transportation, travel, online booking of tickets, movie tickets, and even various community services such as KTV, massage pedicure, beauty salon, etc., they have gradually been integrated and moved to mobile applications. In the APP, moved to the mobile Internet, and gradually build a virtual community and life circle with virtual users as the core!

The second O, offline, offline, that is, various traditional business services that already exist offline.

O2O, from the first O to the second O, means that from online to offline, smartphone users can learn about and choose the goods or services they want in an online virtual community without leaving home anytime, anywhere. Then go online to consume or enjoy services, and businesses can also use the online Internet to greatly enhance their exposure and user coverage.

To put it bluntly, current e-commerce companies, such as Taobao and JD.com, mainly sell a variety of tangible products, and the essence of O2O is that services are products!

The foundation of O2O is based on the mobile Internet and virtual communities. Mature O2O is equivalent to 58 same city plus Taobao plus Baidu plus Ele.me. Quick taxi plus countless various services to form an online line. A seamlessly connected service-oriented society!

I believe that whether it is domestic or global, the market scale of O2O business models is very large, because ideally speaking, to realize an O2O society is to move various traditional businesses and services in the real society to the Internet , So its market size is at least 100 billion or even trillions.

And these are not only the opportunities for many entrepreneurs, but also the new mission of IT. If you do well enough, no one can guarantee that you will become the next bat, the next Huizhong, or even like Microsoft and IBM are the world's top companies!"

Fang Zhe’s last words are not surprising and endlessly bold, directly shocking the audience and the three big brothers and host Wu Ying on the stage to the point of speechlessness!