Reborn multinational giant

Official account and subscription account. The former can only be applied by companies, organizations, media or government units. Applicants can customize the official account function to provide all WeChat users who follow the official account, including but not limited to information push, information inquiry, and activities. Various functional services such as interaction.

For the latter subscription account, the applicant includes personal and self-media on the basis of the former. The main function of the subscription account is to push various information and news information to the WeChat users who subscribe to the subscription account.

In comparison between the two, the subscription account is single and much simpler than the official account in terms of functions and services.

However, when WeChat added these two blockbuster functions in the 3.0 major version update, it still caused quite an earthquake in the global WeChat users and the news media industry, as well as many industries that are concerned about this. !

What does WeChat 3.0 mean?This means that WeChat official believes that the updated version of WeChat represents a major upgrade and update of WeChat!

WeChat version 1.0 is the first stable version of WeChat after its official global release, marking that WeChat as a mobile social tool application has begun to take root globally.

WeChat version 2.0 is the first major version update of WeChat since its global release. After that update, WeChat added the voice chat function.

With the addition of this feature, the official WeChat team and Huizhong behind it began to invest massive resources in the global promotion of WeChat. It was at this time that WeChat began to enter the vision of most ordinary mobile phone users in the world and gradually became The world's most mainstream and most popular mobile social software!

Now, the two functions of WeChat official account and subscription account added in WeChat version 3.0 will bring about huge changes to WeChat and WeChat users worldwide?

Even the red envelope function and the QR code receipt and payment function that upset domestic WeChat users are only a minor version update of 2.x. Why did these two newly added functions win WeChat version 3.0?

All WeChat users and colleagues in the global Internet industry who are concerned about the WeChat 3.0 update have speculated on this.

Without exception, everyone believes that these two new functions of WeChat will play a vital role in the future of WeChat, but only a small number of people with excellent vision can see how to play it!

"I don't understand, what kind of official account subscription number, I'm confused!"

"The same upstairs, it seems that these two functions are launched for enterprises and the media, and have nothing to do with our users!"

"Why doesn't it matter? These two functions are not meant to serve our users. It's just that the person who provides the service has changed from WeChat official to corporate media applying for official accounts and subscription accounts!"

"The people upstairs seem to be able to apply for a subscription number personally. I apply for a daily post, and I will post an advertisement after more people follow. Then I am going to make a fortune?"

"Puff~ How could the WeChat official allow you to push Xiao Huang Wen, but according to you, it is really a way to get rich. My friends say that I have a very good logical thinking, so I just register a subscription number called Luo Ji Siwei and edit it every day. Some stories, such as chicken soup for the soul, have risen to the fans, and by that time they can make a fortune by advertising or selling books and opening Taobao stores!"

"WeChat is going to follow the rhythm of Weibo and Twitter. How does it feel like Weibo!"

"Weibo is at most the same as the subscription account. The official account is much more advanced than Weibo. It can customize and develop many functions!"

Twitter and Weibo have been born for several years. We media, big V and other terms have gradually become popular. Therefore, when a bunch of we media and big Vs who are active on twitter and Weibo see these two newly launched by WeChat When functioning, it seems to have seen a new fan-building platform and money-making tool. Various food bloggers, movie bloggers, funny bloggers, etc., have been eager to open various public accounts.

In order to increase the popularity of newly opened official accounts as soon as possible, these big Vs and bloggers have posted the news of their own WeChat official accounts on their twitter, Weibo or other social platforms. For a while, they have brought a lot to WeChat. Of newly registered users.

In fact, the update of WeChat version 3.0 has brought more sensation and influence globally than the 1.0 and 2.0 versions, and even WeChat’s previous global traffic subsidies, red envelopes and other activities conducted in China have greater impact. News is more popular!

First, because WeChat currently has nearly 500 million registered users worldwide, it has become a veritable top social platform in the world and the world's largest mobile social platform.

Another reason is that hundreds of well-known media and news organizations around the world, including The New York Times, The Wall Street Journal, The Washington Post, The Times, The Asahi Shimbun, CCTV News, People's Daily, etc. There have been various reports on the update of WeChat version 3.0!

The official account and subscription account functions launched by Gein WeChat this time have signed agreements with these world-renowned media and news organizations for the entry of official accounts and subscription accounts with different cooperation conditions during the closed beta period.

As a super mobile social platform with nearly 500 million users worldwide and more than 30 million new users every month, there is no media or news organization in the world that is not greedy by this huge user resource. Therefore, the official WeChat account is easy They won the settlement agreement for these media.

What's more, the considerate WeChat official team not only customized a set of official account templates for these news media, including news editors, news feeds, VIP news subscription services, etc., but also signed agreements with various media outlets. Different resource promotion and support cooperation agreements.

Different from the WeChat official account of Tencent in the past, the applicant and creator of the official account can only rely on the applicant and creator of the official account to promote and accumulate fans. Huizhong's WeChat has added the official account square to the discovery-like function of WeChat.

According to the personal preferences and browsing habits of WeChat users, this square will push different unfollowed public account exhibition information, which is similar to the popular and headline messages on Weibo a few years later in the previous life, and it is also similar to the smart news with thousands of people. The aggregate application Toutiao today is somewhat similar. In short, the WeChat official provides a good resource and platform for the promotion of various public accounts!

The decline of print media has become unstoppable. Therefore, it has become an inevitable thing for global news media to cultivate and accumulate readers and users in new media such as twitter, mysapce, and the now open WeChat public account.

It's no wonder that the update of WeChat version 3.0 will receive the attention and reports of many well-known media around the world, because they are thinking about getting more fans on their WeChat official account!

Except for the most tumultuous and active news media industry in the world, all walks of life, including clothing, food, housing, transportation, the Internet, etc., have begun to undergo varying degrees of changes and innovations due to the launch of the WeChat official account!

This time, while the WeChat official launched the official account and subscription account functions, it also announced more than a dozen sets of customized official accounts and subscription accounts for different industries.

In addition to the news media official account that is widely used by global media, Huizhong's official account template for the catering industry, financial industry, game industry, small and medium enterprises, government agencies, etc. has also begun to be used by practitioners in all walks of life. , And in the domestic catering industry, the first company to use the WeChat official account and officially promoted by WeChat is the chain hot pot brand, Haidilao!