Reborn multinational giant

More than a month ago, when Huizhong’s business representative knocked on the door of Haidilao’s founder and chairman Zhang Yong’s office, Zhang Yong didn’t expect that, as a catering and hot pot chain company, he would talk to Huizhong one day. Such an Internet company that can't handle it has an intersection.

Of course, if you want to die, there are still intersections. For example, Haidilao stores in some cities have already put on the Ele.me food delivery platform invested by Huizhong.

As for the mobile payment QR code launched by Huizhong’s WeChat at the end of March, Haidilao, which is deeply rooted in the service concept, has not been anxious to introduce it. After all, mobile payment is a new thing. Before you understand and understand, Zhang Yong And Haidilao dare not rashly introduce WeChat mobile payment related equipment.

Zhang Yong originally thought that the two young and handsome Huizhong business representatives in front of him came to him to promote the use of mobile payment, because according to gossip, in order to promote WeChat payment, Huizhong installed mobile payment for 7-11 and many other chain supermarkets across the country for free. Paying for related equipment, Zhang Yong felt that Haidilao, which he founded, might also enjoy this treatment.

It's a pity that Boss Zhang really valued himself and Haidilao too much. With Haidilao's hundreds of stores and passenger flow in this area of ​​the country, it is not worthy of Huizhong and WeChat to post money for him to install equipment.

Therefore, when two business representatives from Huizhong stated that they wanted to talk to Zhang Yong about the cooperation with WeChat official accounts, Zhang Yong showed a question mark, shouldn't it be mobile payment? What is an official account?

Under the explanation of the two business representatives, Zhang Yong slowly understood what the WeChat official account was for. To put it bluntly, it was a customer and fan-operated platform that could be managed by the company itself.

In the past two years, with the rise of Weibo and other self-media, Haidilao has also kept pace with the times, and opened Weibo for brand promotion and operation, and Zhang Yong treated the Haidilao brand as a son. Being able to develop from a small hot pot restaurant in Sichuan and Sichuan to a chain store all over the country today, Haidilao’s service-oriented brand is definitely a great achievement!

Therefore, after understanding that the WeChat official account is used for brand operations, Zhang Yong became interested in it. Then, as two capable business representatives of Huizhong, he distinguished the WeChat official account from Weibo. When the custom functions such as store query, ordering number, customer service, and even take-out service and online order payment were introduced to Zhang Yong, Zhang Yong directly grew his mouth!

This Huizhong official account is based on the standards of a chain restaurant website!

Haidilao’s official website has been online for several years, but Zhang Yong, who was so interested in thinking that Haidilao’s official website would take Haidilao to a new level, was disappointed to find that Haidilao’s official website was a display most of the time!

Although the website provides store inquiries, ordering meals, and even takeaway services, membership recharges, and other related functions and services comparable to well-known restaurant chain brands such as KFC and McDonald's, there are very few customers who visit and use Haidilao's official website!

The reason is that Haidilao’s official website is inconvenient to use, and because of issues such as website adaptation and data consumption, the experience of using Haidilao’s official website on mobile phones is extremely poor. Moreover, users have to use both mobile phones and computers. You can click on the official website of Haidilao through search engines such as Baidu. Zhang Yong does not expect that users will set their official website as the browser homepage or something.

In addition, if users want to use functions such as ordering services, membership recharge, etc., they have to register for Haidilao’s official account. There are several customers who are willing to have a hot pot so troublesome for a meal, even those returning customers from Haidilao. Regular customers are basically making reservations directly with a phone call, using Haidilao's official website or something, wonderful and rare!

But now, after listening to the two business representatives of Huizhong about the operational benefits and advantages of Haidilao after opening the WeChat official account, Zhang Yong was moved!

A bunch of functional services that are many times more convenient than Haidilao’s official website will not be mentioned for the time being, but any new products on Haidilao, which store has discounts, can be pushed to users who follow Haidilao’s official account through the official account. In this way, Zhang Yong has been longing for a way to inform Haidilao customers of new products and activities, and he has found a good solution.

Compared to mass texting, you also need to get the customer's mobile phone number. Customers are willing to disclose it or not. The management of these mobile numbers in hundreds of stores across the country is also quite troublesome, but using the WeChat public account, these are much simpler!

In addition, the use of the WeChat public account also facilitates the centralized management and operation of the Haidilao brand by Haidilao Headquarters, and direct service to customers.

As long as consumers have any opinions or complaints, they can directly respond to Haidilao Headquarters through the official account. This will greatly reduce the adverse effects of poor handling of individual stores due to sanitation and conflicts with customers due to problems that have occurred several times in the past. This led to damage to the Haidilao brand and reputation.

Two business representatives from Huizhong stated that Huizhong would develop the Haidilao WeChat official account for free and give the Haidilao official account a certain amount of resources to promote and support. Zhang Yong, who was delighted, signed without hesitation. One of the business representatives took out from the briefcase, the cooperation agreement with extremely strict confidentiality regulations!

On May 22, half a month after WeChat launched the official account and subscription account functions, the Haidilao official account was hung on the homepage of the WeChat official account square for half a month. The number of fans officially exceeded 200,000, and the official account pushed related articles. The reading volume has exceeded 2 million times.

At the same time, Zhang Yong also happily saw from the data file reported by the Haidilao brand operation team that this year Haidilao launched the "Haidilao 520" event day on May 20th across the country. The traffic and repeat customers of many stores, This is an increase of more than 200% over the same day when the same activity was held last year!

Since the Haidilao official account was opened for more than half a month since the opening of the Haidilao official account, “Haidilao 520” campaign advertisements and adverts have been pushed to WeChat users who follow the Haidilao official account, as well as those who forward it through the circle of friends or the public WeChat users who saw these advertisements and adverts in No. Plaza!

With more than 2 million readings, the "Haidilao 520" campaign has achieved great success in publicity!

The changes in the media, news media industry, and catering industry due to the launch of the WeChat official account are just a few examples. In fact, basically all walks of life have been affected to varying degrees by the launch of the WeChat official account.

After all, the launch of the official account means that Huizhong and WeChat officials have shared the huge gold mine of nearly 500 million registered users with people and companies from all walks of life to mine. As for how much gold these gold prospectors can dig, But it all depends on your own ability!

For example, in the Internet industry, entrepreneurs who had painstakingly studied O2O entrepreneurial opportunities before, after the launch of WeChat official account, soon discovered a new entrepreneurial path, the development of WeChat official account.

There are only a dozen official account templates provided by the official WeChat team, which is far from meeting the various wonderful needs of enterprises and companies in all walks of life around the world, and these are opportunities to make a fortune!

In order to encourage and support more entrepreneurs and small and medium-sized Internet companies to take root in the development of WeChat Official Accounts and O2O entrepreneurship, starting from the end of May, a show will be led by Huizhong, BAT, NetEase, Sina and other domestic well-known Internet companies. The "China Internet Entrepreneurship Competition" jointly organized by the company has set off a enthusiastic curtain across the country!

The reason why this contest started enthusiastically is because according to the official description of the contest, the total prize money of this contest is as high as 100 million US dollars!