Reborn multinational giant

Fang Zhe was extremely shocked and admired by Feng Xue's thoughts and opinions!

The e-commerce 3.0 she mentioned, combining e-commerce and O2O, using big data and artificial intelligence for business services thinking, even in 2018 before Fang Zhe’s rebirth, it was extremely forward and forward-looking, because even In the previous life, no e-commerce platform or O2O company did what Feng Xue described.

But Fang Zhe knew, and even firmly believed, that what Feng Xue said was what the future e-commerce should look like!

Fang Zhe couldn't help remembering that three years ago, when he first came to Yanjing, he gave his sister-in-law Wang Nan an idea to become a mother-infant e-commerce company. There were similar e-commerce service providers that integrated the upstream and downstream of the mother-infant industry to form a closed-loop ecosystem.

However, it is clear that the current honey bud is still far from that point. First, it is too difficult to integrate the entire industrial chain. Secondly, the man at the helm of the honey bud is sister Nan. Will the honey bud move in the direction envisioned by Fang Zhe? Development is really hard to say.

However, Feng Xue is different. Leaving aside the relationship between Fang Zhe and Feng Xue, Feng Xue's current plan to be a vertical e-commerce company is completely focused on integrating the entire industry chain and rushing to big data and personalized e-commerce. !

In his previous life, Fang Zhe was particularly impressed by the two words that Arima always talked about, DT era and new retail.

To put it bluntly, the DT era means the era of big data, which means that with the explosion of information, the Internet is changing and transforming the lives of ordinary people and traditional industries more and more. More and more data is created and collected. And collected to the Internet, was collected on the servers of major Internet companies.

In the e-commerce and traditional retail industries, the simple and basic collection, processing and use of these data, and then the transformation and upgrading of traditional e-commerce and traditional retail models, and improving their service efficiency and business benefits, can be regarded as the new retail One of the concepts.

However, in Fang Zhe's view, even the new retail proposed by President Ma is far from the e-commerce 3.0 mentioned by Feng Xue in terms of long-term vision and depth!

Because in simple terms, new retail is mainly to upgrade and reshape the B side of B2C, that is, the enterprise side and the industrial chain, while e-commerce 3.0 is from the B side to the C side, and from the enterprise side to the user The overall transformation and reshaping of the end.

Imagine that when autumn comes, Taobao actively pushes you a few sets of clothes that suit you best for you to choose. The suitability mentioned here is no longer a dazzling Taobao. Buyers show will never be better than sellers show. And choice difficulties.

It is the style carefully selected by the website according to your personal gender, height, weight and other data. The more accurate the user data model and portrait on the C-side, the more satisfied the products that the website pushes to users, the user's purchase intention and the probability of a transaction The bigger it is.

Even in extreme cases, the website knows themselves better than the users themselves. Maybe the clothes you choose are not as good-looking as the website chooses for you. In that case, how terrible the transaction rate of the goods should be!

Half an hour, one hour, two hours... this late night, Fang Zhe and Feng Xue, the young couple, discussed enthusiastically until dawn!

Focusing on the concept of e-commerce 3.0 and Feng Xue’s beauty website, as an industry leader, Fang Zhe gave Feng Xue a lot of “points” and “opinions”. In return, Fang Zhe’s Feng Xue has planted a lot of "strawberries", and under the inspiration of Feng Xue, Fang Zhe has more inspiration and understanding of the future development of the e-commerce industry and the Internet industry!

E-commerce is not an easy task, because compared to most lighter Internet businesses, e-commerce is the heavier one. This is also when Fang Zhe started his business and chose to do games and socialize. One of the reasons for not touching e-commerce.

But now, for the huge Huizhong, the Internet industry no longer has any important business. To put it more importantly, there are only chips, electronic products and other industries where the traditional IT industry and the manufacturing industry intersect, and Fang Zhe and Huizhong It feels a bit strenuous.

The reason why Fang Zhe did not intend to let Huizhong become an e-commerce company is simply because the trend has passed, and it is impossible to cultivate an Alibaba. Huizhong will at most invest in JD.com, Jumeiyoupin, Honey Bud, etc. Little e-commerce giants and unicorns!

But now, when Feng Xue told Fang Zhe her ideas about e-commerce 3.0, and when Fang Zhe and Feng Xue had a chat about it all night, Fang Zhe seemed to see that the future of the e-commerce industry will even be born. To surpass the opportunity of Alibaba, Fang Zhe decided to support Feng Xue to do it anyway!

"The richest woman in the future, I am very happy to be the man behind you, but can we sleep now? I am tomorrow afternoon, no, I have to go to Xiaomi for a meeting this afternoon!" The sky outside the window has been bright, and my mouth is dry. Fang Zhe and Feng Xue finally suppressed their excitement and hugged them together and fell asleep deeply.

......

More than ten hours later, at more than 3 o'clock in the afternoon of the same day, Fang Zhe, who had a full sleep, sat in the meeting room of Xiaomi headquarters in Qinghe with full energy!

The Xiaomi conference that Fang Zhe participated in this time was Xiaomi's highest-level strategic conference. In addition to many entrepreneurial veterans of Xiaomi, the participants also included the vice president and above-level company executives who joined Xiaomi after its establishment!

Regarding the convening of this strategic meeting, Fang Zhe had received the news from President Lei a few months ago. The purpose of this strategic meeting was to discuss and revise the strategic development plan of Xiaomi in the next one to two years. !

After the meeting began, President Lei, who presided over the meeting, first gave a simple report on the purpose of this strategic meeting, as well as Xiaomi's achievements in the past year and recent development:

"Since the official release of Mi 1 at the end of last year, as of August 31 at the end of last month, a total of 6.32 million units have been sold, with a cumulative turnover of 12.633.8 million yuan. With the addition of headphones, mobile phone cases and other peripheral products, the cumulative turnover 12.32 billion 12.32 million.

According to the statistics of user harvest addresses collected by us, among all mobile phone users who purchase Xiaomi, users in first-tier cities account for as much as 54%, users in second- and third-tier cities account for 32%, and the remaining fourth- and fifth-tier cities and rural areas have accumulated users Accounted for 14%!

More than a month ago, we just released two new models of Mi 1S and Mi 2 mobile phones. From the sales data and market feedback after the official release, users’ evaluation and satisfaction with our two mobile phones are quite good. High.

But at the same time, we have also noticed that the user distribution of Xiaomi 1S and Xiaomi 2 is very similar to that of Xiaomi 1, and the proportion of Xiaomi 2 sales in first-tier cities is as high as 60%!"