Reborn multinational giant

Because it won the championship in the entrepreneurial competition and has been exposed for more than four months from participating in the competition to the present, Momo has gained a very high reputation among domestic netizens!

Because of this, Momo has just landed in major application stores such as Appstore and 91 Assistant, and the number of registered users and various data have been leaping forward.

The total number of registered users exceeded 200,000 after one hour of online operation. After 8 hours of online operation, the total number of registered users exceeded 1 million. After one day of online operation, the total number of registered users exceeded 2 million. After one week, the total number of registered users exceeded 10 million!

With tens of millions of downloads and users in a week, Momo has quickly become one of the most popular social software in the country, but it also directly surpassed several established social software and applications such as QQ, WeChat, and Weibo, directly climbing appsotre And 91 assistants and other big app stores download the first throne!

Momo is in the midst of the day, and its inexhaustible posture has even caused the domestic Internet industry to surpass WeChat, QQ, Weibo and other applications to become the largest social software in China.

With the increasing number of registered people, more and more people have learned that Momo is online. Coupled with the huge advertising that Momo Technology has invested heavily in TV, subway and bus stations across the country, a large number of netizens continue to flow in. Enter Momo.

Most of the netizens have already learned about Momo by watching the nationwide entrepreneurial competition, so they are looking forward to it, rushing to be the first wave of Momo users to try and experience the fun of socializing with nearby strangers !

Because Jinsheng Huizhong’s WeChat does not have social functions for strangers such as nearby people, Momo, which focuses on stranger socialization, is also regarded as the first stranger social software that domestic netizens contact. Many users of Momo feel particularly fresh and cordial when they see news from strangers who are only a few kilometers or even hundreds of meters away.

Unlike WeChat Moments, which are mostly posted by acquaintances, you also need to consider browsing crowds and social relationships when posting your own posts. It is also different from walking on the road, where strange passers-by don’t know each other, and maybe just pass by. Farewell, the appearance of Momo provides a fresh and interesting way for the social process from strangers to acquaintances.

When user A is on Momo and sees the news posted by nearby stranger B, he can follow B if he is interested. Since then, A has become a fan of B, and he can directly see B's latest news on the watch list. , This is similar to Weibo, but because of the addition of geographic location, there are more social possibilities and interesting stories.

Li Shuai, who joined Huizhong two years ago, is a technical backbone of the "Defense Carrot" project team of Huizhong Mobile Game Department. On the first day of Momo's launch, Li Shuai registered with Momo for the purpose of interest and early adopters. Now he has registered with Momo for more than two weeks. In addition to understanding the various ways of playing on Momo, Li Shuai has also given full play to his high EQ technique of making girls. He has grown from a stranger to a friend of the opposite sex on Momo. Ambiguous point.

Until this afternoon, Li Shuai, who was revising the BUG of the new version of "Defense Carrot" at the company, suddenly saw the screen of the iPhone that was turned on silent at the workstation, and a new message appeared in the notification bar:

"I love strawberries: I'm near your company, would you like to make an appointment?"

Li Shuai chuckled in his heart. This girl always loves to tease herself. Since the two people met and added friends on Momo, this is the first time she said she wanted to meet her, but every time she promised or expressed herself After giving the meaning, she would always withdraw or change the subject to avoid the matter.

However, Li Shuai didn't mind this. Chasing girls was always a patient job, and as a veteran of the flowers, he knew this.

Clicking into Momo from the notification bar message, Li Shuai's eyes flashed a ray of light, because he saw that the top of the two-person chat interface showed the distance and the location of the last offline time: 0.32km 1 minute ago!

"There is a play!"

This thought flashed through Li Shuai's heart. After nearly half a month of understanding, Li Shuai has already understood many things about Strawberry. For example, she is a rabbit and is 24 years old this year. She is a yoga teacher by profession and has had two boyfriends. , Her birthday is December 10th in the Gregorian calendar. On Momo, she is usually about 4-5km away from herself, and the most recent time was by taking the subway line 13 to 0.52km.

And now, she is only 0.32km away from herself, indicating that she is nearby!

Li Shuai's heart beat fast, and he directly replied in text: "I'm going downstairs, you send me a position and I will find you!"

Seeing the icon representing the message reading status, it changed from yellow unread to green read in an instant. The corner of Li Shuai's mouth rose slightly. What he likes most about Momo is that the messages sent by Momo are in read status. , The chances of the two meeting this time are great.

Before Strawberry could reply, Li Shuai went directly to ask for leave with his boss. No matter how important the job is, it is not as important as making a girl by himself. This is one of the life principles Li Shuai has always pursued!

Two months later, when Li Shuai and Strawberry officially confirmed the relationship between their boy and girl friends, the main chat tool between the two people has also changed from Momo to WeChat!

Since the launch of Momo, stories similar to Li Shuai and Strawberry have been happening all the time. Ambiguous, dating, dating, baroque, pornographic advertisements, fraud, etc., have happened on Momo in the past life. One is not repeated.

And after the initial freshness faded, after strangers became mature, those who were still active on Momo were just waves after waves of people who felt lonely or dominated by hormones.

The emergence of Momo has filled the gaps in the social field of strangers in this life in China and even in the world. At the same time, Momo has also added a new entrance to the social relationship of WeChat acquaintances from another social dimension, because a considerable part of them are familiar with Momo. Friends who have been friends finally added WeChat friends to each other, which was predicted by Fang Zhe as early as the entrepreneurial competition.

Tang Yan, the founder of Momo, is also quite helpless. The core of Momo is social interaction with strangers. If the social relationship of acquaintances is strengthened too much, it will inevitably lead to confusion in product positioning. Of course, the most important thing is that it will offend the social interaction of acquaintances. He can afford neither of the big WeChat and mobile QQ. If he insists on going his own way, he will inevitably be strongly suppressed by Huizhong and Tencent.

Therefore, in terms of product positioning and development direction, Momo maintains a full tacit understanding with the existing WeChat and mobile QQ. WeChat and Mobile QQ look down on the fringe field of stranger social, and the two giants are competing in the social field of acquaintances. , And Momo also tapped more potential in the social field of strangers.

From the function of viewing visitor records by members with asymmetric information, directional stealth, chat history roaming and other functions, to various mobile social games tailored to the social characteristics of strangers, all of which provide unlimited possibilities for Momo’s profit model .

At the end of September, Momo, which has been online for nearly a month in China and has a total number of registered users exceeding 20 million, has finally arrived late and logged into appstores and app stores in all major languages ​​around the world. A social storm for strangers has swept through. global.