Reborn multinational giant

On January 13, Huizhong and the Ministry of Railways announced that the two parties will reach a strategic cooperation agreement. The Huizhong Cloud team under Huizhong will assist 12306 in the official upgrade and transformation of 12306. It is expected to complete the transformation and upgrade before National Day next year and move The 12306 version will also be online before the same time.

As soon as the news came out, it caused a boil among all netizens.

"Congratulations! It should be like this a long time ago, now mom no longer has to worry that I can't get in 12306!"

"Huizhong is so awesome, it actually won the 12306 contract!"

"If 12306 breaks again next year during the Spring Festival, Huizhong will be beaten in the face!"

"Upstairs, you have just opened an Internet cafe in your village. WeChat has more than 600 million users around the world. It's okay for tens of millions of people across the country to grab red envelopes on New Year's Eve. 12306 users count as a ball!"

Netizens all over the country expressed their gratitude to the cooperation between Huizhong and the Ministry of Railways. They are delighted to hear about it. Of course, there are also some Internet sprays from the Ministry of Railways and the Ministry of Railways. They say that the Ministry of Railways can’t even handle this matter. It is a waste of the country and taxpayers' money, corruption and corruption.

However, these sprays are a minority after all. They are neither representative nor persuasive. The Ministry of Railways has coordinated China’s railways and has made great contributions to China’s transportation and economic development, whether it is a four-horizontal and four-vertical high-speed rail layout or every year The miracle of migration of hundreds of millions of people during the Spring Festival transport is inseparable from the contributions of the Ministry of Railways and all railway employees.

As the saying goes, each has its own strengths and performs its own duties. It is also reasonable and reasonable to hand over to Huizhong who is good at Internet technology fields that the Ministry of Railways is not good at.

Although netizens cheered and praised the cooperation between Huizhong and the Ministry of Railways, there is also a very serious reality at the moment that the transformation and upgrading of 12306 will not be completed until next year’s National Day, so now this increasingly close Spring Festival should How to do?We really can't buy train tickets to go home!

Going home during the Spring Festival is a traditional Chinese custom, and it is also a kind of sentiment. There are countless touching and tearful stories during the Spring Festival every year.

In order to go home, we can get up and run towards the train station in the early morning and late at night. We can stand on the smoky, shaky green leather car for a day and night. We can also tolerate all kinds of unreasonable price increases by the black car driver. Can send us home.

Also on January 13, Kuaan Taxi, invested by Huizhong, launched a nationwide "Send you home for free during the Spring Festival" event.

From 15:00 on January 13 (the 20th lunar month) to midnight on January 24 (the second day of the first lunar month), all Kuaan taxi users across the country are using Kuaan taxis for inter-city and inter-provincial express services , You can enjoy 0-10% discounts when you travel with a ride. The closer you are to the Spring Festival, the farther you travel, the higher the probability of getting low discounts or even 0% discounts!

As soon as the event was launched, Kuaan taxi users across the country were boiling!

"Kai'an is a great event. It used to be several tens of dollars more expensive than a high-speed rail ticket when shared by a few people. Now a discount is cheaper than a high-speed rail ticket. You have to take it!"

"Yes, the event said the farther the trip, the lower the discount. I returned from Yanjing to my hometown of Liuzhou. I don't know how much discount I can get?"

"No matter how much it can be discounted, anyway I can't get the train ticket, so I plan to make a quick ride home!"

"Yarn, why does such a powerful activity have to go across cities or even across provinces? Anyway, I can go to work seven or eight times a month and he will not give me subsidies!"

"Are you showing off your wealth upstairs? People launched this event to make it easier for everyone to go home for the New Year. Is it so difficult for you to go home in a city?"

In addition to users who have already registered for Kuai'an Taxi and have some knowledge of Kuai'an Taxi, many people across the country who have never heard of Kuai'an Taxi, have heard of Kuai'an Taxi but have never registered and never used it, are also attracted by this news. .

In particular, when Huizhong’s official Weibo, which has tens of millions of fans, reposted the Weibo and commented: “Kai’an did a good job this time. Boss Fang said he personally sponsored 10 million to show his support.”

All of a sudden, the Weibo fans who saw this news were completely detonated!

"Boss Fang is awesome!"

"Fang's richest man is inhumane, and one shot is 10 million!"

"Learn from Boss Fang, and our JD.com will also contribute 5 million yuan to do our best!"

"Learn from Fang boss, we Xiaomi also donated 5 million to help everyone go home!"

"Learn from Boss Fang, we Momo..."

The ghost knows that it was originally just a marketing activity for Kuaan Taxi, but in the end it evolved into a collective new media marketing activity for all Huizhong departments and companies invested by Huizhong.

The entire Weibo, the netizens on the entire network, have been completely rendered crazy by this atmosphere, rendering that when you see this message, you can't help but forward it, and can't help but do your best. , Let more people participate and help everyone go home during the Spring Festival!

On this day, the hot search list on Weibo and the dynamic news headlines of major websites have been completely dominated by keywords such as the marketing activities of Kuaan Taxi and the collective marketing of Huizhong companies.

Weibo alone has more than 5 million reposts on a single platform channel, which not only refreshes the reposting record of Weibo that was also set by Huizhong when the Dota2 public beta news was released last time, but also let most users of the entire network know that fast Antache launched the "Send you home for free during the Spring Festival" event.

Suddenly, there was an explosive growth in users who registered for Kuai'an Taxi. Fortunately, Kuan'an Taxi uses the powerful Huizhong cloud server, so there are no operational incidents such as downtime and failure to register.

And also in this self-defeating marketing campaign, Kuaan Taxi not only raised more than 50 million donations to help more people go home during the Spring Festival, but also gave many netizens and colleagues in the domestic Internet industry the first experience When I arrived at how powerful the legendary "Huizhong System" was, I saw how powerful the so-called new media marketing is!

Afterwards, an executive from Kuai’an Company accidentally revealed that in this marketing activity, the number of new users of Kuai’an Taxi increased by more than 10 million in less than ten days. There were even more new users in a month. Therefore, Cheng Xiaodong, the founder and CEO of Kuaan Taxi, also carried a lot of things after the Spring Festival and rushed to Anyang to thank Mr. Fang, who returned to his hometown for the New Year.

In Cheng Xiaodong's eyes, Fang Zhe is not only his investor, but also his guide and mentor in the Internet industry. Without the dark horse programmer training institute founded by Fang Zhe, he would not be what Cheng Xiaodong is today.

This Spring Festival, due to the goodwill of Kuaan Taxi and Huizhong Company and even charitable marketing activities, netizens across the country have seen Huizhong Company and the human touch and sense of social responsibility of Internet companies. The same is true before the Spring Festival. For a period of time, many netizens were murmured in their hearts. Last year, when people sent red envelopes to soft WeChat, how come there was no news this year?

"Fang's richest man, don't think that you can donate 10 million yuan to not give out red envelopes for the New Year! We won't agree!"

"Yes, I don't agree!"