Reborn multinational giant

During the Spring Festival last year, WeChat’s lively and noisy red envelope activity has left many users still fresh in their memories.

Therefore, since the twelfth lunar month this year, many WeChat users have started chatting about when WeChat’s red envelope activities this year will start, how many red envelopes can be grabbed this year, and what are the tips for grabbing red envelopes?

Unfortunately, until the fifteenth day of the twelfth lunar month, the same day that the red envelope activity started last year, the WeChat official had nothing to do with it.

"Wait, wait, maybe this year's red envelope event will be delayed!" Many WeChat users think so.

Twelfth lunar month, twelfth lunar month, twelfth lunar month, twelfth lunar month, twenty-eighth. Seeing that New Year’s Eve is approaching, the official WeChat account is not even a red envelope event, even the announcement of the red envelope event is not visible.

This inevitably makes many WeChat users who want to grab red envelopes in the New Year to take advantage of them and save some lucky money. What's more, they even scold the WeChat official to cross the river and break the bridge. Last year, we issued red envelopes to allow us to open WeChat payment.

Sure enough, all capitalists have one virtue!

Although netizens know that it is reasonable that the WeChat official does not issue red envelopes, they are still a little bit disappointed and can no longer experience the fun of grabbing red envelopes last year.

Of course, there are also many WeChat users who have started to pay their friends to send red envelopes to friends or send red envelopes in groups. Obviously, the red envelope function has been launched for more than a year. WeChat users have gradually become accustomed to the red envelope gameplay, and users who have opened WeChat payment have already It exceeded 70 million, nearly double the number of users who opened WeChat payment during the Spring Festival at the beginning of the year!

On New Year’s Eve, less than half an hour before the Spring Festival Gala, President Ma of Tencent in Shenzhen City, Mr. Ma was on the phone with a smile:

"Fang Zhe is still too young. He doesn't know the user at all. If you give the user a piece of candy today, he will think you are not good to him if you don't give it to him tomorrow!"

On the other end of the phone was Tang Daosheng, the senior vice president in charge of Tencent's QQ business. He only responded:

"Yeah, I originally thought we would fight a red envelope war with WeChat this Spring Festival, but I didn't expect them to be quiet until the end of the twelfth lunar month.

Our mobile QQ started to issue red envelopes on the fifteenth day of the twelfth lunar month. Although only tens of millions are sent every day, it is better than nothing. Up to now, more than 13 million QQ users have opened QQ payment. The number of new mobile QQ users this month is also higher than last month. More than three times more."

"Well, this is a good sign. The last time WeChat announced that the number of domestic users exceeded 100 million in May. Now in the past six months, even if their domestic users did not exceed 200 million, the difference is not far, so we absolutely can't get lighter. heart.

The first thing we have to do now is to stabilize the existing mobile QQ users and ensure that they will not be lost to WeChat. When WeChat makes several strategic mistakes, I believe that users will eventually return to QQ."Mobile QQ won such a brilliant record before the Spring Festival, which rekindled President Ma's confidence in defeating WeChat.

Although Mr. Ma still cannot fully understand why even if mobile QQ is trying to catch up with WeChat in terms of functions, almost 90% of WeChat’s functions are available on mobile QQ, but users continue to run on WeChat, even many. Users who used to be very active on mobile QQ, now rarely open QQ, but often use WeChat, is it really the reason why users love the new and dislike the old?

"Mr. Ma, even though WeChat made such a big mistake this time, it is on Alipay's side!" As soon as Tang Daosheng said half of his words, the joy on Mr. Ma's face solidified.

Thinking about this matter, President Ma was very angry. Originally, President Ma thought WeChat had made such a big strategic mistake. This year's Spring Festival red envelope activity must be the only one of Tencent, but who would have thought that it would be killed on the way. A Cheng Yaojin, the special Alipay has also engaged in a red envelope event!

For this reason, the red envelope war between mobile QQ and WeChat originally planned by Tencent has evolved into a red envelope war between mobile QQ and Alipay. In order to compete for new users and payment users, there are various levers from publicity to activities. On the fifteenth day of the twelfth lunar month, mobile QQ began to issue red envelopes, and on the sixteenth lunar month, Alipay also began to issue red envelopes.

Tencent's red envelope event is called "QQ Spring Festival red envelope event", what is Alipay's called "shoo-y-boo red envelope event", oh your sister!

Later, mobile QQ increased the amount of red envelopes by 10 million per day, and Alipay increased by 20 million!

Anyone with a discerning eye can see that the two companies are clearly on the bar, which has given netizens all over the country take advantage.

Of course, even if the two companies are fighting so fiercely and unfavorably, the WeChat official has nothing to do. It seems that they really don't plan to issue red envelopes this year!

"Daosheng, what kind of medicine do you say that WeChat Hulu sells? We have been fighting with Alipay for more than half a month in the red envelope battle, and they have not moved at all. Is Huizhong really experiencing a financial crisis, or do they have other marketing plans? "Out of professional sensitivity, President Ma once again told Tang Daosheng on the other end of the phone about his worries and concerns.

"Mr. Ma, you can rest assured and have a good New Year. Even if WeChat sends out red envelopes from now on, it will not change their strategic mistakes this time.

Besides, we have specially prepared 500 million spare funds. Even if the amount of red envelopes on WeChat is very large, we will have enough ammunition to fight against it!"Tang Daosheng patiently comforted Mr. Ma's inner anxiety. It has been more than half a month, Mr. Ma did not know how many times he asked him the same question.

After listening to Tang Daosheng’s comfort, Ma always thought about it. Even if WeChat starts to send red envelopes from now on, it will be too late. After all, it’s impossible to add more users in one night than they have added in the past half a month?

It was 20:00 and the Spring Festival Gala began. My wife greeted Mr. Ma to watch the Spring Festival Gala. What work is there for the New Year!

Mr. Ma showed a long-lost laugh. After greeting each other with Tang Daosheng, he huddled on the sofa and sat with his wife. In the past two years, he has never been so relaxed as today!

The mobile phone placed on the coffee table vibrated constantly, some of them were text messages from others for New Year's greetings, and some were red envelope messages or blessings in various QQ groups.

Seeing this situation, Mr. Ma felt even better. He picked up his mobile phone and found a Tencent internal group with more than 1,000 people that he occasionally bubbling, and sent a big red envelope with a total amount of 200,000!

"Happy New Year everyone!" Although the title of the red envelope is clichéd, it cannot stop the appeal of the red envelope.

Seeing the red envelope information in the QQ group that became a waterfall in an instant, the smile on the corner of Ma's mouth grew thicker!

Until, he suddenly heard a line from several Spring Festival Gala hosts on the TV in front of him:

"Hello, audience friends, it's the Spring Festival again, and the Spring Festival Gala every year, every year there is a Spring Festival, every year there is a Spring Festival Gala.

This year's Spring Festival is different from the previous Spring Festival, and this year's Spring Festival Gala is even different from the previous Spring Festival Gala!"

"Yes, this year our Spring Festival Gala column team and WeChat jointly launched a unique "Interactive Spring Festival Gala". As long as you have WeChat installed on your phone, you can participate in our Spring Festival Gala program interaction in real time via WeChat!"

"Papa"

The phone in Mr. Ma’s hand fell to the ground, and on the screen of the mobile phone that was lit up, the reminder that others had snatched Mr. Ma’s red envelope was still like a waterfall.