Reborn multinational giant

The Spring Festival Gala is the program with the most viewership coverage in China. Even the "News Network" broadcasted at 19:00 every day is far inferior.

In the past few years, when the ratings of the Spring Festival Gala were the worst, the number of viewers was more than 600 million, which means that at least half of the Chinese and overseas Chinese would watch the Spring Festival Gala on New Year's Eve!

If you count the number of TV stations rebroadcasting the Spring Festival Gala every year during the Spring Festival, and calculating the total number of viewers of the Spring Festival Gala, it will be an extremely terrifying number.

Going to the Spring Festival Gala is a coveted honor for many stars and actors, because it represents the recognition of the official and national audiences. The Spring Festival Gala is a stage for star making and overnight fame, including Xiao Shenyang, Shen Teng, Liu Qian and other stars. Is well known by audiences across the country.

The influence of the Spring Festival Gala is unparalleled, and the advertising costs of the Spring Festival Gala can be called sky-high!

Although the nature of the Spring Festival Gala determines that it cannot be over-commercialized, it is reasonable to earn some profits through business cooperation within a reasonable range. After all, the organization of the Spring Festival Gala also costs the country and taxpayers' money. If a company is willing to pay the bill Naturally it couldn't be better.

In order to achieve the cooperation between WeChat and the Spring Festival Gala column team, Huizhong has even offered a cooperation fee of up to 420 million yuan. This is the first time that it broke the record of advertising expenses in the history of the Spring Festival Gala. After planting costs, there is still a large surplus.

This Spring Festival is the Spring Festival of 2012. Fang Zhe knows that in the next few years, the advertising fees of Spring Festival Gala and various variety shows and TV programs will start a new round of soaring period and drop these sky-high advertisements. Fei’s company will also change from traditional companies such as Wuliangye in the past to fast-moving products companies and technology companies such as Anmuxi and vivo.

The cooperation between WeChat and the Spring Festival Gala is a precedent for Internet companies to advertise in traditional ways!

The effect of advertising is also obvious.

When the host of the Spring Festival Gala said that the Spring Festival Gala will cooperate with WeChat to host an interactive Spring Festival Gala, the audience watching the Spring Festival Gala on TV across the country was stunned. WeChat is too awesome, and the ads are all going to the Spring Festival Gala. Up!

Indeed, in the Spring Festival Gala held in the past, even if some advertisements were occasionally inserted, it was also in a program such as a sketch, like WeChat, advertising in the entire Spring Festival Gala is absolutely unprecedented!

Users who have already installed WeChat are excited about WeChat’s awesomeness, but are also looking forward to what the host said about the interactive Spring Festival Gala with WeChat.

People who have not installed WeChat, or even heard of WeChat, are a little confused and confused at this time. Don’t look at WeChat’s many promotions throughout the country in the past two years, and the number of users is close to 200 million, but the whole of China is still Many people don't know what WeChat is.

These people, including those over forty years of age and migrant workers who work outside all year round, including those living in rural areas, do not read books, do not read newspapers, and do not know what Internet WeChat QQ is, their only way to obtain external information That is, the TV.

Since the reform and opening up for more than 30 years, the TV has become the most common electrical appliance in the homes of people across the country. Although with the continuous development of the Internet and the continuous popularization of the mobile Internet, many young people have become addicted to computers and mobile phones away from the TV. The older elders are still loyal users of TV sets.

Fortunately, WeChat and the Spring Festival Gala column team have long taken these situations into consideration, and the host explained in a few words what WeChat is, and also pointed out a variety of ways and ways to download and install WeChat.

"WeChat is a free chat software that allows you to type and talk with your relatives and friends on your mobile phone, which means you can use WeChat to send messages or make calls to your friends without spending a dime.

You can download and install WeChat through 91 assistant, Xiaomi store and other app stores.

Of course, the premise of all this is that you must have a smart phone. If you are using a non-smart phone, it does not matter. You can edit the text message, write your Spring Festival greetings, and send it to the number 19999***** , Participate in our program interaction, all SMS charges are free."

"Yes, if you have installed WeChat, then please open WeChat, click on the "Shake" in the discovery, and get ready to participate in our interactive program."

The Spring Festival Gala on the TV was broadcast live, but the audience from all over the country outside the TV was blown up!

"Daughter, come and see what this WeChat is on the TV, and help dad get one. On TV, they say that you can directly participate in the Spring Festival Gala interaction with this!"

"Son, don't you have that WeChat on your phone? Get one for mom!"

"No, mom, you are a non-smart phone, you can't install WeChat!"

"Why can't it, my mother Bingbing was still making that video call with Rongrong on her mobile phone two days ago!"

"Forget it, I can't explain it clearly after telling you, I'll change your phone tomorrow!"

"Sister, quickly open WeChat and shake it, it seems that this year's Spring Festival Gala is a bit interesting!"

At the live broadcast of the Spring Festival Gala, after the three programs, the camera switched to a specially built WeChat interactive stage. The host said:

"As we all know, during the Spring Festival last year, WeChat sent more than one billion red envelopes to people across the country, so this year is no exception. Next, we will enter the first interactive link of this Spring Festival Gala to grab red envelopes!

Now, for those WeChat users who have already opened Shake, please shake the phone with me, but you must hold the phone well before shaking it. Don’t accidentally drop the phone to the ground."

As the host of the Spring Festival Gala shook his phone, many WeChat users across the country also began to shake their phones.

Ka Ka, the sound of Ka Ka sounded through thousands of households across the country. After that, everyone found a red envelope rain falling from the sky on their WeChat interface.

At this time, how can the host on the TV say that most people have started to click on red envelopes that fall from the sky, 0.5, 0.7, 2.8, 0.1... Every time you click on a red envelope, there will be a special effect and The numbers with different amounts popped out, and finally gathered in the upper right corner of the interface to accumulate the total red envelope amount.

"Fuck, it's pretty good now!"

At this moment, almost all WeChat users who opened Shake Shake were frantically poking their fingers at the screen of their phones. One finger is not enough, and five is not enough. Many people can't wait to grow six, no, seven and eight. Finger!

The crazy red envelope grabbing activity lasted for nearly 3 minutes. In these three minutes, almost all participating users grabbed a cumulative red envelope amount ranging from 0.5-20 yuan!

And this interaction has completely mobilized the atmosphere of the audience watching the Spring Festival Gala all over the country, including many young people who talked about the Spring Festival Gala rubbish before the festival and would never watch it. They also took out their mobile phones silently and sat down obediently. Waiting for the next interactive session in front of the TV.

"I am not giving face to the Spring Festival Gala, I am giving face to red envelopes, um, it's so fragrant!"