Reborn multinational giant

Chapter 473 Unstoppable Globalization

Fang Zhe pressed so hard, making G Fat and Valve's senior executives a little angry, but he also knew that with Valve’s reliance on Huizhong now, he couldn’t break his face with Huizhong and changed himself to Fang Zhe. Also think about controlling Valve.

"It seems that Huizhong is determined to take the Valve company!" G fat was helpless. He was planning to use the drag-word technique to reconsider the countermeasures with Valve's executives, but Fang Zhe did not have this again. patient.

In Fang Zhe’s view, Huizhong’s holding of Valve is almost a certainty, unless G Fat is really willing to give up the huge interests of Steam China with Huizhong. If G Fat really has such a determination, then Huizhong will take the opportunity to build Own global gaming platform.

With a large number of loyal fans and channels cultivated by Steam China for more than two years, and the confidence of WeChat users around the world, Fang Zhe believes that by then most game manufacturers will "abandon the dark cast and turn to Huizhong" from the steam platform.

Although steam China is now bigger, the global control and operation rights of steam are still firmly in the hands of a company called Valve, which restricts Huizhong’s ambition and globalization in the field of end game distribution. pace!

"Mr. Newell, for a Dota 2 game, China is a big market that cannot be ignored. For global games released on Steam China, China is also a big market that cannot be ignored, but for Steam China and our Huizhong In other words, the world is a big market!"

When Fang Zhe said this, the expressions of the executives of G Fat and Valve Company changed. They have already heard the deeper meaning of Fang Zhe’s words, that is, Huizhong is no longer satisfied with being limited to the domestic market. steam China!

G Fatty sighed and said softly: "President Fang, do you think this will work? When we renew the contract next time, we can reconsider the steam China's share ratio!"

Fang Zhe smiled slightly, "At this time, are you still unwilling to give up the independence of Valve?"

"Huizhong is a world-class company, and I also hope that Huizhong can better serve global players in the game field that he is good at!" Fang Zhe dispelled the idea of ​​G Fat wanting to negotiate further conditions, and he said Added:

"Mr. Newell, Huizhong's determination to enter the world in the field of terminal game publishing is unquestionable. Now in the global market, in addition to steam, it includes UPLAY under Ubisoft, Origin under Electronic Arts, and Battle.net under Blizzard. Waiting for the game platform to develop rapidly, it is impossible for Huizhong to miss this opportunity.

If Huizhong cannot strengthen cooperation with your company in Steam overseas markets, then we can only seek other cooperation solutions or self-employment in overseas markets!"

At the other end of the video conference, G Fat and Valve executives were shocked. They never expected that Mr. Fang would say so bluntly. Indeed, in overseas markets, Valve’s steam has a leading edge, but Ubisoft , Electronic Arts, Blizzard and other established game manufacturers that are comparable to Valve have also seen the sweetness of this, and have launched their own game platforms.

If Huizhong also joins this melee, then the global end-game publishing market will become more complicated. On the contrary, if Huizhong can directly support Steam Global, then the energy of Huizhong plus Valve is far from Ubisoft and Electronic Arts. Game companies are comparable.

Thinking about the key points, the conflict between G Fat and Valve's executives is also much smaller, but Valve has been established for more than ten years, which is several rounds larger than Huizhong, a company that has been established for less than four years. Young company holdings lose their independence, and G Fat and others still feel a little unacceptable.

Fang Zhe looked at the silent G Fat and the others, knowing that their hearts had been loosened, and hit the iron while it was hot, Fang Zhe said again:

"If the referee becomes a player off the court, it is inevitable that the audience and other players will doubt the fairness. Although Huizhong has developed several mobile games by itself in the past few years, it is still better than the old game manufacturers like your company in the world. There is a big gap, so in the future, we are more inclined to use our strengths and avoid weaknesses, and give full play to the advantages of our huge user base and distribution field.

If Mr. Newell insists on retaining the independence and autonomy of Valve, perhaps you can consider spinning off the steam business to form a new company, and we will cooperate based on this new company!"

At first, the executives of G Fat and Valve were still a little moved after hearing Fang Zhe's proposal, but after thinking about it, their faces turned into bitter expressions and they spun off the steam business?What is left of Valve after that?Empty shell?Pure R&D team?

Although Valve started as a self-developed game, after more than ten years of accumulation, G Fat and Valve executives have deeply realized that it is difficult for a pure research and development game company to survive forever, because every game has In its own life cycle, classic games have been gradually forgotten by players even after they have been popular for more than a decade. How many classic games can a game company develop on its own?Behind every classic is the paving and huge investment of countless failed products.

Because of this, Valve later started to build the game platform steam. Even if its own R&D strength is not enough, there are always a few good games on the platform that can make money, which can be described as a huge profit!

Nowadays, more than 70% of Valve’s revenue comes from the steam platform, so that the strength of Valve’s internal R&D team has gradually weakened. Otherwise, a Dota2 game would not be completed for several years, and in the next few years ,

G Fat and other Valve executives do not plan to set up any game projects. Now the end game projects are increasingly striving for big production. It is commonplace for a game to smash hundreds of millions of dollars. As the industry's No. 1 guy can't guarantee the success rate of the product, how can Valve dare to visit this muddy water again!

Also, Blizzard has been bought and sold several times before!

Without the steam platform, Valve would have nothing. Fatty G smiled and glanced around Valve's executives, seeing the same helplessness in their eyes. After a while, Fatty G looked at Fang Zhe and said:

"President Fang, we will get back to you within a week!"

Fang Zhe smiled and nodded, he knew that this was done!

On March 12, on the Arbor Day, Valve's board of directors initially agreed to Huizhong’s holding requirements. Until two months later, the two parties announced the investment details together. Huizhong invested 1.1 billion US dollars to acquire 51% of Valve's shares. The news came out , The global game industry is in an uproar!

No one thought that Huizhong, who was originally acting as an agent for Steam China, ended up holding Steam's owner Valve. Although it was not completely acquired, it was enough to show Huizhong's greatness!

As for the overseas Ubisoft, Blizzard, Electronic Arts and other major game makers, all of them are even more jealous of Huizhong Holdings Valve. They all feel that they have to face a powerful and terrible opponent for the game platform that has just developed from home!

Huizhong Holding Valve Company spent 1.1 billion US dollars, which is the largest foreign investment since the establishment of Huizhong. Although a considerable part of the 1.1 billion US dollars is equivalent to Huizhong’s global resources, the global game industry And the Internet industry has also seen Huizhong's strong strength, and the rumors that Huizhong circulated during the Spring Festival, such as funding shortages, are self-defeating!

At the end of March, the annual IT summit is coming again, but in the previous month or so, Fang Zhe and Huizhong were like money-spreading boys, spreading money everywhere, Xiaomi’s 500 million mobile phones pre-installed WeChat contracts And the investment holding for Valve is just the beginning!