Reborn multinational giant

When it comes to Weibo, Mr. Ma's expression has finally eased a little.

Perhaps because Huizhong WeChat robbed the mobile terminal track, Tencent's efforts on Weibo in this life are particularly fierce, and the results are also remarkable.

In the past life, Tencent Weibo, as a WeChat escort product, became unpopular after the rise of WeChat. In this life, Weibo has become an important bargaining chip for Tencent’s transformation to mobile. After Tencent invested a lot of resources, Nowadays, Tencent's Weibo and Sina Weibo are incompatible with each other. Compared with the battle between the two Weibo brothers, the remaining Weibo such as Netease and Sohu have become escort.

"In the past two years, we have invested a lot of resources on the mobile terminal. Weibo is a very important strategic product for us. Although it started later than Sina Weibo, it..."

When Mr. Ma talked about Tencent's deployment on Weibo, Fang Zhe remembered the battle and future situation of several companies in the past on Weibo.

Undoubtedly, there was only one winner in the Weibo product in the previous life, and that was Sina. The remaining Netease and Sohu all closed Weibo a few years later. Although the wealthy Tencent did not close Weibo, it basically did not. Maintain and update, let it fend for itself!

In the past, Sina was able to win in the end, even better than Tencent, which also invested a lot of resources in Weibo. On the one hand, it was due to the fact that Tencent did not pay much attention to Weibo after having WeChat. On the other hand, it was due to the excellent team of Sina Weibo. Product development direction and excellent team operation, as well as the strategic investment of Alibaba in early 2013!

Even after 2017, Sina Weibo has more development potential and commercial value than Twitter, the originator of such products!

When Fang Zhe was thinking, Mr. Ma had already talked about the current industry situation, only listening to him smile and say:

"Now I feel that we are actually fighting a war of resources and wars of attrition. Whoever can survive to the end will be able to dominate the rivers and lakes and occupy the entire market! We divert to Weibo through the existing relationship chain of QQ, which has already played a very important role. With good results, I believe it won’t be long before we can win the entire market!"

Fang Zhe sneered at Mr. Ma's views, resource war?War of attrition?It seems that President Ma is still the same as his previous life, he has not seen the essence of Weibo products!

Although Tencent did not pay much attention to Weibo because of the emergence of WeChat in the past, the resources invested in Weibo were still incomparable to Sina based on the size of Tencent at that time. In the end, Tencent Weibo was still losing ground until it was defeated by Ma Zonghe. Tencent gave up completely and let it fend for itself!

In the final analysis, Tencent still uses its usual acquaintance social ideas to develop and operate Weibo products, and Weibo essentially has strong media attributes, interest social attributes, stranger social attributes, etc. It also decided to go further. When the user bonus is exhausted, the defects and shortcomings of Tencent Weibo's product design and operation direction will be exposed. I don't know if Ma will be able to laugh at that time!

After Mr. Ma finished speaking, Wu Ying transferred the topic to Fang Zhe. Before he asked Fang Zhe about O2O, Mr. Ma poured cold water on him. I wonder if Fang Zhe will also pour cold water on Mr. Ma now!

Wu Ying asked: "President Fang, I remember that Huizhong invested in a product similar to Weibo overseas a few years ago. In other words, you should have been optimistic about this product at the time, right? But then why did you Did not do Weibo, and for the few domestic companies that do Weibo at the moment, which one do you most favor, and will you consider investing in the future?"

Fang Zhe hasn't answered yet. Tencent President Ma fixed his eyes on Fang Zhe first. Although his face was light and calm, he wanted to know what Fang Zhe thought about Weibo. , Huizhonghui also plans to do Weibo and further compete with Tencent.

Fang Zhe nodded and said: "I am really optimistic about products such as Weibo. Let alone the commercial potential, at least in terms of media communication capabilities, new media such as Twitter and Weibo are more time-efficient and efficient than traditional media. Also lower.

We did not do Weibo, but mainly wanted to focus on WeChat. As for the companies that do Weibo in China, I am most optimistic..."

Fang Zhe paused for a moment when he said that, the audience and a few people on the stage were watching him.

Fang Zhe "pretends to be unintentional" glanced at Tencent President Ma and said: "I won't express my opinion about this. It's human beings. I am most optimistic about the company that makes products seriously!"

Although Fang Zhe said he did not express his position, his behavior was really full of inducing misunderstandings. He "pretended to be unintentional" and glanced at Tencent Ma, but this pretense, most of the audience and a few on stage I've noticed it, but everyone doesn't understand. He is suggesting that he is optimistic about Tencent, or he is skeptical of Mr. Ma's feelings, until Fang Zhe finally said: "The one that is most optimistic about making products!"

At first glance, this sentence doesn't have much meaning, but in fact a classic mantra has been circulating in the industry: "Tencent's products, Ali's operations, Baidu's technology, Huizhong's strategy!"

Talking about why the four companies are so powerful and why they can become the Big Four, Fang Zhe said that those who are optimistic about making products seriously, and the "smart people" who knew this mantra at the scene all thought that Fang Zhe was implying Tencent. Even looking at the smile that Tencent Ma's mouth can't hide, I'm afraid he thinks so.

Only President Ali Ma with a thoughtful face and Fang Zhe knew that I said that those who are optimistic about making products seriously are those who are optimistic about doing Weibo seriously. If you do not do Weibo, then it is not what I am optimistic about!

At least Fang Zhe's temporary answer is Sina, the winner of the previous life!

Fang Zhe did not answer the question of whether to invest or not. Everyone present thought that because this company was probably Tencent, how could it be possible to invest because of the relationship between Huizhong and Tencent? This was not answered, but Fang Zhe was not willing to answer the main reason , Or for strategic secrecy, a joke, I am optimistic about which one I want to tell you, isn’t that to attract firepower to it, and to trouble yourself to invest in it in the future?

After the question was over, it was finally the audience's turn to ask questions. The audience raised their hands in excitement and hoped to draw themselves, especially many of them were fanatic fans of Fang Zhe.

In the question session last year, because Fang Zhe put forward the concept of O2O, Wu Ying specially arranged for him to watch quietly and low-key in this session. He did not give him a chance to answer. This year, the audience finally caught this opportunity!

The eyes and gazes of many spectators in Wu Ying's stand knew that they would definitely have to ask Fang Zhe, but how could this work?Can't you always leave the other three big men in the cold?

It is fair to say that Wu Ying found two eyes looking at Ali Ma and Tencent’s Ma. He simply picked them up and asked them two questions.

It was a girl who asked Mr. Ma to ask Mr. Ma when Taobao would launch the function of checking the same style through pictures. She said that she saw some celebrities or models wearing clothes that looked very good on the Internet and wanted to buy the same style. Clothes but suffer from not finding a way.

President Ma showed great interest in this question. He opened his eyes wide and said with joy:

"Don't tell me, the question you raised is really thoughtful and creative. I think in reality, many people have encountered the same problem as you, not only about which celebrity you see on the Internet, but the clothes that the model wears. It looks good. It is also possible that when you walk on the road, you see a passerby who looks good and you want to buy the same clothes with her, but you are embarrassed to ask, right?

I think it is necessary for me to remember your question, and let our R&D team study and research. For example, now basically everyone has a mobile phone, and it also has a camera function. If you see beautiful clothes on the Internet or on the road, I can take a photo directly with a mobile phone and upload it to Taobao. We analyze the photo through technical means and find the same model similar to it. I think this is very feasible. This idea is very good, really.

I remember your idea, if our team really makes this feature, then I will help you empty the shopping cart for free!"

President Ma’s praise for this girl and his bold promise to empty the shopping cart caused an uproar in the audience, and then there was a burst of warm applause.

The girl who asked the question was even more excited. Thanks to her expectation, Wu Ying also invited her to the stage specially and joined Zhang Ying with Ma Zong, which made her feel like she won the lottery!

"Okay, you're better at pretending to be better than me!" Fang Zhe, who looked at all this with a smile, gave Ma always a thumbs up in his heart!