Reborn multinational giant

The three BAT companies have been established at the turn of the century around 2000 for more than ten years. Even if Tencent, which was robbed of WeChat by Huizhong, its strength is far from comparable to other Internet companies. It is conceivable that the three companies have a profound foundation.

If we follow Huang Siyi's thinking to form the so-called three-legged situation, how easy is it to say?

However, according to the current situation, don't the three BAT companies think so?It's just that the object they wanted to destroy was replaced by Huizhong!

Thinking of this, many executives can also understand Huang Siyi's point of view. Why can others destroy us and we can't destroy others?

However, thinking about it this way, no executives dared to express their support. The company has reached the level of HBAT, and no one has the ability to press the bottom of the box. The so-called skinny camel is bigger than the horse, even if the prospects are the least now. Optimistic about Tencent, QQ7 alone with more than 100 million users is the moat of Tencent's longevity!

Baidu’s search, Alibaba’s e-commerce, Tencent’s social networking, and each company’s core business have gone through decades of tempering and become indestructible. In contrast, they are the first of the four HBAT Internet companies. Many people, because the establishment time is short and the foundation is insufficient.

Even the earliest users of WeChat have only used WeChat for two years, and the core business has not yet been fully stabilized. On the contrary, the three BAT companies have seen the hope of jointly defeating Huizhong!

Therefore, although it is indeed a feasible way to destroy one of the companies and return to the three-legged situation, the difficulty of realization will not be much smaller than that of Huizhong singles out the three BAT companies.

If you want to destroy this kind of big company, you can only rely on them to make mistakes or make major changes in the times. Just like Yahoo, who didn't catch up with search or social networks in the past, it just looked at the disdain. Small companies Google and Facebook surpassed themselves and grew into a generation of giants!

Right now, Tencent, which has been robbed of the mobile Internet track, has also become the second Yahoo in the eyes of the outside world. It’s just like Yahoo’s prosperous decline from around 2000 to 2016, which was also sold for 16 years. Over time, even if Tencent is doing nothing in the future, it will still last more than ten years at least. What's more, from the recent series of actions by Tencent, President Ma is not the kind of person who resigns to fate!

There was a brief silence in the conference room. Fang Zhe suddenly thought that in his previous life, because Baidu's transformation to mobile has not been smooth, the strength of the three BAT companies has also become unbalanced, but Baidu has fallen behind. Tencent and Ali are evenly matched. The two companies have launched proxy wars in the fields of mobile Internet, O2O, and the sharing economy. They are inextricably fighting, but they are harmonious on the surface. It can be described as healthy competition!

That is to say, in addition to the three pillars, another situation can also restore the domestic Internet industry to a delicate balance, not like it is now, because Huizhong is increasingly becoming a dominant trend and is targeted by the three BATs!

It’s not that Fang Zhe doesn’t want Huizhong’s family to dominate, but it’s clear that the result of a dominance is that everyone will oppose you. This will only make Huizhong tired of fighting them and drag down the pace of Huizhong’s internationalization. The domestic Internet industry will also become furious and uneasy!

"It doesn't have to be a three-legged stand, it can also be a battle between the dragon and the tiger, or even the dragon and the phoenix!" Fang Zhe broke the silence in the conference room.

The executives were all thoughtful when he heard what he said. After a while, Li Yifei asked: "You mean, we draw one of them together and suppress the other two together?"

Fang Zhe nodded, then shook his head, explaining:

“It’s accurate to win over one family, but to suppress the other two is not counted. The reason why we are reluctant to go to war with them is that we don’t want to waste resources and energy on domestic tug-of-war matches. From BATH to HBAT a year ago, It is destined that most of our eyes and energy should be focused on ourselves and the world.

Among the three companies, the one that is most capable and has the most chance to keep up with us is the Alibaba family. The other two companies are destined to have a growing gap with us in the next few years if the transition to mobile is not smooth. The bigger, neither Tencent nor Baidu will be enough to become our future competitors!"

The executives deeply agree with Fang Zhe’s far-sighted remarks. Originally, Huizhong’s main energy should be on the road to full internationalization. If it were dragged into the quagmire by two companies with no future, it would be true. The gain is not worth the loss.

Fang Zhe pointed out the general direction to deal with the crisis, and the executives' thinking became lively and clear. Then everyone began to focus on how to crack the current trend of BAT, how to win over Ali, and how to deal with it. Two companies, Baidu and Tencent, started discussions.

Regarding these, Fang Zhe’s materials have already commented on many countermeasures and solutions. For example, in the face of Ali, from the most violent and hostile, Huizhong led JD.com, Jumeiyoupin, etc. E-commerce companies started a full-scale war with Alibaba, and then Huizhong used some attractive bargaining chips to attract Ali to abandon cooperation with Tencent and Baidu, and cooperate with Huizhong instead.

In the data, every bargaining chip endorsed by Fang Zhe shocked the executives, including considering the merger of Alipay and Alipay, and considering adding a secondary portal to Tmall on WeChat.

Even the most serious, but also the most sacrificed, Huizhong withdraws from all the e-commerce companies that it has invested in, and does not directly compete with Ali’s core e-commerce business. Of course, although Fang Zhe has commented on the last situation, he is still commenting Later, the words "life and death" were written, which means that unless Huizhong is like Tencent in the future, it will survive and die, otherwise Huizhong is unlikely to give up these e-commerce companies that have been cultivated for several years!

For more than four hours, Zheng Siwen, who was temporarily in charge of meeting minutes, lost his hands. The preliminary response plan code-named "Dragon Phoenix Project" was discussed. Fang Zhe, who had already spoken dryly, added:

"So, we still have to fight them, especially Ali. We have to win him over as a victor. Otherwise, it is inevitable that Mr. Ma will speak loudly. It's just like what we just discussed, war. We must control it locally and have a good sense. In Ali, we do not take the initiative to attack their core e-commerce business. As for what the e-commerce companies we invest in will do, we neither express nor support it.

For the other two, just follow the plan discussed just now and use the hands of others through proxy wars to minimize our losses and consumption!"

This closed-door meeting was held for a total of two days. During the two days, it was originally only a preliminary response plan, but it turned into a highly executable specific plan. In the following half a month, Fang Zhe and Huihui All the executives are running around for this.

On May 15, almost a month has passed since the closed-door meeting was held. On this morning, the public relations department of Huizhong announced a heavy news:

"Huizhong invested US$1.1 billion to acquire 51% of Valve's shares!"

This investment and acquisition case started more than two months ago, and now it is finally executed when the news is announced, and this has happened to be the signal for Huizhong to provoke the relationship between the three BAT and implement the "Dragon Phoenix Plan"!