Reborn multinational giant

Professor Fang's analysis of this article is very good. Not only has it won thousands of reposts, but it has also been posted on Weibo.

The comment area below this article is also very lively, with both agreeing and supporting, but also opposing and scolding.

"Wait for the live broadcast!"

"I think Professor Fang's analysis makes sense!"

"Tsk tsk, the same surname is Fang, Fang Zhe is richer than you when he pulls his root hair, so you are ashamed to analyze them!"

"WeChat looked at the exchanges and said: Where are the flies! Pop!"

"Don't lick Fang Zhe the dog, Professor Fang is just analyzing the product from a rational perspective, and you will not give you a dime if you lick Fang Zhe!"

"After reading this article, how do I feel that WeChat is about to end? I have to quickly post on WeChat Moments to advertise!"

Just when netizens were arguing over who lost and who won on Lai Huo and WeChat, Alibaba struck the iron while it was hot, and launched two more big shots.

On June 7th, the fifth day after the online exchange, Alibaba announced that it will launch a traffic subsidy campaign with a total amount of up to 1 billion yuan. Any new user who registers for the exchange will receive 5-20 yuan. Free data package.

As soon as the news was announced, many netizens who had demand for traffic packages downloaded and registered.

In fact, as early as a few years ago, WeChat also engaged in traffic subsidy activities for a period of time. At that time, after Huizhong’s Series A financing, with up to 9 billion US dollars in hand, Huizhonghao threw 2 billion US dollars, equivalent to RMB. Over tens of billions, a vigorous traffic subsidy campaign has been launched around the world. After that event, WeChat has increased by hundreds of millions of users worldwide, establishing WeChat's status as the global mobile social software ruler!

This time, Alibaba’s 1 billion traffic subsidy campaign is far less than Huizhong’s large-scale effort back then, but the 1 billion renminbi was won at home, unlike Huizhong, where a large part of it was smashed abroad.

In addition, the current WeChat traffic subsidy activity has been over for a long time, and Alibaba's 1 billion yuan traffic subsidy activity is already the largest domestic subsidy activity at the moment!

One billion yuan, and the per capita subsidy is 10 yuan. If all the money can be spent, then the number of users will be over 100 million!

What is the concept of over 100 million users? At least count the various products in the domestic Internet industry, and there are only a few dozen models that can have so many users.

Moreover, there is an unwritten law in the Internet industry. As long as a product has more than 100 million users, it is difficult for this product to die, because it can accumulate so many users, which shows that it does have its due value!

Because of this, after Alibaba announced a traffic subsidy campaign of up to 1 billion yuan, more people who are optimistic about Alibaba and communicate with each other, such as Professor Fang and his like, have even posted several Weibo to support contacts, and even many Netizens who were not optimistic about communication and supported Huizhong and WeChat have also begun to lose their heads.

"I originally thought that there was no hope for me to challenge WeChat, but now..."

"Wechat is also true. It has been online for four or five days, and there is no movement from them! Anyway, you also have some subsidies!"

"It may be that Huizhong spent too much money some time ago, but now there is no money. Dad Ma will really pick the time to kill you while you are poor!"

"I don't know whether WeChat looks down on Xiang, disdain to fight with Lai Xiang, or is holding big moves, but don't be messed up by Lai Xiang!"

"Fengshui takes turns. When I went to Ali this year, WeChat defeated mobile QQ, and now I am going to take revenge!"

If Ali’s first big deal has caused many netizens who need traffic to download and register, then the second big deal has directly caused many Internet users across the country to register madly.

On June 8, the day after Alibaba announced its 1 billion yuan traffic subsidy plan, Alibaba announced another blockbuster news. Alibaba Group will invest another 1 billion yuan in exchanges for a project. Red envelope activities nationwide.

The full name of this activity is, invite friends to get red envelopes. Any user who wants to contact each other will get a certain amount of red envelopes every time a friend is invited to register. The more friends you invite, the more red envelopes you will get. There is no cap!

As soon as this activity started, it aroused the madness of netizens across the country.

Since the red envelope gameplay was promoted by WeChat more than two years ago, various Internet companies have "learned" all kinds of red envelope gameplay so well. Any messy activity launched must be linked to the word red envelope.

No wonder all Internet companies love to engage in red envelopes in activities. It is such a thing that is so popular and popular with netizens across the country!

There are dozens or hundreds of red envelopes, as small as a few cents of red envelopes. All over the country, men, women and children, are very fond of this kind of gameplay. There are even various strategies for grabbing red envelopes and opening red envelopes on the Internet. Hand-washing strategy, koi physique, European spirit and other red envelopes and lottery derivative culture.

To put it bluntly, red envelopes are money. Few people in China and the world do not like money. You don't like to grab red envelopes, just because there is less money in red envelopes!

Therefore, even if it is as powerful as Alibaba, this time through red envelope activities, to promote contacts and attract netizens to download and register.

The effect is also remarkable. Just one day after the launch of this activity, the number of new users increased to 5.42 million, and the total number of registered users of the exchange exceeded 40 million at 4 pm on June 9th!

From the launch on June 2 to June 9, the total number of registered users exceeded 40 million in just one week. This terrifying achievement can only be compared to WeChat activities during the Spring Festival!

The exchanges are not only menacing, but fierce and ferocious. Even WeChat and Huizhong's many grassroots employees and middle-level cadres are beginning to worry about the prospects of their own company. Many of them have reported to their leaders, and the leaders then turned to the leaders According to the leaders, they hope that higher-level leaders can pay attention to contacts and take actions and countermeasures quickly!

On June 9th, at about 3 pm, in the top-level meeting room of the Yanjing Huizhong headquarters, Fang Zhe and a group of executives from Huizhong were chatting leisurely while waiting for an upcoming news while drinking tea.

"I said that we are really calm enough. I see a bunch of experts on the Internet are analyzing and anxious for us. It's better for us to sit here and drink tea!" Fang Zhe chatted.

"Isn’t that right, there is a family with the same surname as you on Weibo, who wrote several blog posts to compare and analyze exchanges with us on WeChat, good fellow, under each blog post, I have commented a lot! I knew I had written two too! If you publish, maybe your fans will exceed Fang Zongyou!"

The person who answered the conversation was Zhou Bin, the person in charge of WeChat. If we talk about the understanding of WeChat, I am afraid that there will be no second person in the world who knows better than him.

"Okay, don’t brag, Mr. Fang has more than 13 million fans on Weibo, and you have less than 2 million. Even if you give you 10 million fans for nothing, you still don’t have as many fans as Mr. Fang. In terms of fans, Mr. Fang is us. Huizhong’s No. 1 Internet celebrity! Better than many second- and third-tier stars."

"It can't be compared to the first line!"

"I said when we have to wait until, we can't wait for another day. Now, there are many employees and cadres who are reporting to me, saying that I should ask the party to report and reflect. We must pay attention to contacts. Don't take it lightly. It’s an event for Barabara, my ears are almost calling out in the past two days!"

The executive's complaint caused laughter in the conference room. At this moment, the door of the conference room was knocked suddenly. Before Fang Zhe agreed, the secretary Li Wen broke in and said:

"President Fang, Ali has announced the news, and the number of contacts has exceeded 40 million!"

The originally noisy conference room fell into a moment of silence, but this silence was the same as before the war. A closer look revealed that many executives could not hide their eager expressions on their faces, and many of them There is a trace of excitement on the faces of people!

Sitting in the main seat, Fang Zhe put down his teacup without delay, raised his head to scan the audience, and said in a playful tone:

"The sheep can be slaughtered!"