Reborn multinational giant

Fang Zhe's light and fluttering sentence marked the official start of the battle between WeChat and LaiXian!

After 5 pm on June 9th, many WeChat users who sent and shared links to invite friends to register for the event in WeChat chat and Moments suddenly found that the event link they sent could not be opened. Instead, it was a stopped event. Visit the prompt page of the webpage.

At the bottom of the page, it is marked with a line of small words: "According to user investment and WeChat security website security center monitoring, this page contains illegal or illegal content..."

Many WeChat netizens are not unfamiliar with this page, because whenever users visit websites on WeChat that have illegal and illegal information such as phishing, pornography, etc., this page prompt will pop up. The appearance of this page also means that Huoxiang was killed by the microenvelope. !

As a mobile social software with nearly 300 million users in China, WeChat users basically cover more than 80% of the current smart phone users, which means that there is already a day-to-day communication right after the launch, and a large portion of users , All come from WeChat.

The micro-envelope killed the friends sharing links, which is equivalent to directly halting the "invite friends to get a red envelope" activity.

Suddenly, many users who were rushing to and from the red envelopes became at a loss and outraged. Many of them yelled at the WeChat monopoly while applying to the WeChat official to resume access to the links to and from activities.

Regrettably, the official WeChat reply was: "The sharing of inductive activities has disrupted the normal operating order of WeChat and violated the relevant operating regulations of WeChat. It will not be released for the time being!"

Although many users have expressed dissatisfaction with this, most users understand and agree with this. You can’t see that since the activity of inviting friends to get red envelopes, WeChat groups and circle of friends are full of the same activities. Invitation link.

Even many WeChat friends who have not been in contact for a long time suddenly get close to you, but in the end they are meant to get you to help him get red envelopes. This phenomenon has severely disrupted the normal social atmosphere of WeChat, and the WeChat official blocked it. Reasonable!

Of course, what is more anxious and skipping than some WeChat users is Laixiang and Alibaba. Since Weiwang and Alibaba have issued several official statements in a row, they strongly condemn the killing of Weiwang and Alibaba, and threatened to resort to law. Means to safeguard the legal rights and interests of Alibaba!

It’s no wonder that the exchanges jumped in a hurry. Starting from the micro-envelope killing the exchange links, the number of new registered users dropped suddenly by two-thirds, which means that more than two-thirds of the new users exchanged were all From WeChat.

It is no wonder that many so-called Internet experts on the Internet predict that Huaxuan will defeat WeChat. According to this trend of digging walls, the foundation of WeChat users will be dug out in minutes!

The public opinion offensive for exchanges lasted for two or three days, but WeChat and Huizhong did not respond to their exchanges at all, and WeChat still blocked exchanges.

As a last resort, the project team was eagerly wise, and the sharing link of the activity was made into a garbled code called "share password". This password contains complex and changeable and unique text information. As long as the user copies this information to open Communication can achieve the same sharing effect as links. At least from a technical point of view, WeChat cannot be blocked again, otherwise it will affect the normal chat of users.

Netizens and Internet experts watching this drama all praised the wit of the exchanges. Although password sharing is not as convenient and direct as links, the number of new users from WeChat still dropped by one-third compared with the previous one, but the overall In other words, the new users of Lai Huo have finally stabilized, and Huo Huo is still digging the corner of WeChat!

Many netizens are speculating that the next move of WeChat may be to engage in a traffic subsidy or invite friends to register for WeChat to get red envelopes. At the same time, the WeChat project team should also be anxiously yearning to "learn." ", add functions such as read, unread, and interest circles!

Unfortunately, two or three days, until a week after Wei Envelope killed contacts, WeChat and Huizhong did not make any new moves. Instead, Sina Weibo and Momo, which are closely related to Huizhong, have been blocked like WeChat. In addition to the sharing link of Laiwang, Laiwang wanted to dig into the walls of these two software, and could only copy and paste the relatively complex sharing password garbled.

"Did WeChat be persuaded? After being scolded for two days, there is no counterattack activity such as sending red envelopes!"

"That is, I also count on WeChat to also launch a traffic subsidy campaign, so that I can get the traffic to and from WeChat. My monthly traffic is enough, hehe!"

"Upstairs, I also thought that WeChat would engage in red envelope activities, and also specifically opened WeChat payment. I hate that WeChat hasn't been moving until now! Then I will really use it!"

"You guys think too much upstairs. Killing contacts with micro-envelopes is equivalent to one move to control the enemy. There is no need to engage in other activities at all."

"Isn't it? Except for a bunch of professional people who are still playing and interacting with each other, who is still using it? It was fresh in the first two days. Actually, it's not the same as WeChat, and it's all in the circle It’s a friend invitation link. My parents have many colleagues, so I don’t even bother to download it!

Indeed, just like what netizens have discussed, WeChat has only one trick to deal with liaisons, blocking liaisons, and nothing else!

However, this trick happened to hit the seven inches of exchanges, because the new users coming and going are attracted by traffic and red envelopes. The purpose of user registration is to wait for traffic and red envelopes. Once you get it, your contacts lose value.

What's even more ironic is that since these activities have been launched, the sales of non-real-name mobile phone numbers on Taobao and Tmall have exceeded millions!

Many witty professionals have found that even if they spend money on the Internet to buy a cheap mobile phone number and then participate in activities, they are still profitable in the middle, it can be said to be nothing!As for the number of fake accounts in the total number of tens of millions of users, it is unknown!

Compared with WeChat, there is no further action for the time being. The superficial scenery of the exchanges. As the former social hegemon, Tencent has made a tacit understanding of Fang Zhe, which makes Ali Ma angrily denounced the meeting as "to seek skin with the tiger" and "reverse the battle." action.

On June 16, just a week after Wei Envelope killed the link, Tencent QQ and Tencent Weibo quietly blocked the link!

Ali Ma furiously said at the high-level meeting: "Do they still want to cooperate!"