Reborn multinational giant

Socialized e-commerce has been the dream of President Ma and Alibaba for many years. In Mr. Ma's view, the combination of e-commerce and social networking is simply even more powerful.

Simply imagine, if WeChat, QQ, which has hundreds of millions of users and has a very high number of daily active users and very high usage time, can have an entrance directly to the shopping mall, which can bring this shopping mall What huge and terrifying traffic and users are coming?

This issue may not be known to others, but Fang Zhe, a rebirth person, knows that in his previous life, since WeChat added the secondary entrance of "Discovery-Shopping" and directly led to JD.com, JD.com has a quarter of the new additions. The users are all from WeChat, and over time, this proportion is still increasing!

Thinking further, if a user finds a product in the mall to get more discounts, it will be cheaper. He only needs to send the link of this product to his WeChat friends, send it to the WeChat group or Moments, and invite friends Put together orders together, you can quickly get the number of people.

In the past life, the rise of social e-commerce platforms such as Pinduoduo almost used this routine. Inviting friends to buy together is cheaper. For e-commerce platforms, this is also a promotion method with extremely low customer acquisition costs.

Think more about it, such as live selling goods, such as using big data to analyze users' personal preferences, then the user conversion rate and product transaction rate of e-commerce platforms will reach an extremely scary level.

If one day, you chat with your friend and say you want to buy a coat, but you skip the mall, and the system recommends a coat to you. You tell your friend that you like red, and the system recommends red coats to you. Too expensive, the system recommends a jacket that meets your spending power.

Over time, over time, the system has already understood all aspects of your personality and hobbies clearly. When the system knows you better than you, is it not easy for you to spend money and chop your hands willingly?

In the past, Tencent controlled most of the domestic social resources. Although Mr. Ma intended to be a social e-commerce company, he had no choice but to toss and try to build social software by himself. Fortunately, WeChat rose and Tencent continued to be on the mobile side. After losing, I am willing to put down my figure and cooperate with Ali to explore social e-commerce.

It’s a pity that the good times didn’t last long. The two companies have only cooperated for less than half a year. It was because there were signs of trouble in the exchanges. However, at this time, the industry spread that WeChat wanted to establish a secondary portal to cooperate with JD. Can you not be anxious, how can you not have insomnia?

Alibaba headquarters in Hangzhou, Alibaba executives have forgotten that this is the first meeting this month. Anyway, in their impression, they did nothing else but the meeting this month!

"Obviously, this is Huizhong's retaliatory method for our online communication!" At the beginning of the meeting, an executive said bluntly.

Undoubtedly, this meeting was held to study and discuss about the addition of secondary entrances to the domestic version of WeChat circulated in the industry and cooperation with JD.com.

The executives all agreed with the previous executive's "retaliation" remarks. The news did not spread sooner or later, but after the exchange went online, Huizhong's retaliatory method is already very obvious.

It's just that the mall is like a battlefield, even if it is Huizhong's revenge, what can they do? They can only continue!

"Is this news reliable? Why did it spread out suddenly and where did it come from?"

"The news should be reliable. A few days ago, WeChat updated the user privacy agreement and added a few related agreements on WeChat access to e-commerce platforms. Earlier, Huizhong’s second-in-command, Zheng Siwen, personally inspected JD.com. Headquarters, so the news came out later. Some media asked Huizhong and JD’s public relations department for relevant information, but both sides remained silent, neither affirmed nor denied!"

Executives, you look at me and I look at you. In this way, the accuracy of this matter is inseparable!

Many executives sigh in their hearts that there is still no progress in their social e-commerce cooperation with Tencent, and WeChat and JD.com have reached the point where they are about to be announced. In contrast, the efficiency gap between the two sides is really big!

Thinking of this, Alibaba executives are even more angry with Tencent’s partner. If it weren’t for Tencent’s picking, searching, searching, and chatting, it would be safe for a while, and the excuse of privacy for a while to delay progress. How could Huizhong be caught off guard? , Tencent deserves to be engaged by Huizhong.

Before, Alibaba executives talked about the competition between Lianhua and WeChat, and there is still some calmness and stability. After all, Lianhua is a social software, and it is Ali’s attack on Huizhong. Even if the exchange fails, Ali’s core e-commerce business is stable Rock.

But now, Huizhong has hit the core e-commerce field that Ali considers to be forbidden, and it is a heavyweight big move. Ali executives have no doubt that if WeChat and JD.com reach a cooperation, Ali’s e-commerce The market share of suppliers has shrunk by 10%, which is already considered optimistic!

Therefore, Ali's executives were no longer silent, and expressed their opinions enthusiastically.

"Tiger's ass can't be touched. We have to teach Huizhong and Jingdong to know who is the king of e-commerce!"

"Yes, isn't JD.com's current advantage that it delivers fast and so-called genuine products? Is it true that we don't know whether they are all genuine products? Word-of-mouth things are difficult to build but very easy to destroy!

"They all do their own delivery. Although it is efficient, how much is the cost? We only need to integrate several mainstream express companies in the express industry, and rectify them. Isn't it easy to surpass Jingdong?"

"For these express companies, more than 60% of their business is provided by us. It is not difficult to integrate them!"

...

At this moment, Mr. Ma’s confidant Jing Xiandong’s speech suddenly silenced the executives:

"I think let's not give up our relationship!

At this time, the exchange will only become a drag on the entire company. If it wants to continue to develop, the follow-up investment is a bottomless pit.

And giving up contact can not only reduce Huizhong’s hostility towards us, but also ease our cooperative relationship with Tencent and accelerate our social e-commerce cooperation with Tencent.

Although Huizhong played this trick against us, I believe that Tencent President Ma is not much better!"