Reborn multinational giant

Although most of Fang Zhe’s judgments on JD.com come from the previous JD.com, judging from the current development of JD.com and the behavior of the top leader Liu, I’m afraid JD.com will not follow the development trajectory of the previous life too much. Big difference.

Even if Huizhong replaces Tencent in the previous life and becomes a major shareholder of JD.com, it will be difficult to change JD’s development route from the overall picture. After all, the actual leader of JD.com is still the current president.

Fang Zhe didn’t want to bring too much change to JD.com, or tried every means to help JD.com compete with Alibaba, because in Fang Zhe’s view, the competition between JD.com and Alibaba is the competition and internal friction of their own people in the domestic market. To compete with foreign Amazon, eBay, etc., to dominate the world.

On the road to international hegemony, President Ali Ma's vision and pattern are many times stronger than President Liu!

Fang Zhe looked at Mr. Liu in front of him and replied:

"Mr. Liu, Huizhong is a shareholder of JD.com, and it is naturally obligatory to support JD’s development, but"

When Fang Zhe said this, Mr. Liu was already full of joy. From Fang Zhe's words, he had already heard that Fang Zhe seemed to have agreed to the cooperation between WeChat and JD.

"However, JD.com also has to pay a price that will satisfy Huizhong's shareholders and me. Although Huizhong is a shareholder of JD.com, the entrance to WeChat cannot be given to you in vain."

Mr. Liu hurriedly nodded and said yes, there is no free lunch in this world. If “Huizhong needs the support and cooperation of JD.com” before, maybe JD.com can still empty the White Wolf, but from the current situation, it is impossible for Huizhong to let JD.com takes advantage for nothing. After all, Huizhong is just one of JD’s shareholders.

Mr. Liu originally thought that Fang Zhe’s words should be over when Fang Zhe said this. Who would want Fang Zhe to continue to add:

"Also, Mr. Liu, you have to be mentally prepared. The secondary entrance of WeChat cannot be open to your family only!"

Most of the joy on Mr. Liu's face disappeared in an instant. If it were to be opened to other e-commerce platforms, the exclusive advantage of Jingdong would be greatly reduced.

However, although there are many e-commerce platforms in the Huizhong Department, the largest and most influential one is JD. Although it suffers a little loss, the biggest bargain is still JD. In this case, so be it!

Mr. Liu said insincerely, “That’s okay. E-commerce platforms such as Jumeiyoupin and Mibud have a lot to do with you and Mr. Zheng, and it should be open to them.”

When Mr. Liu said this, it seemed that other platforms were relying on their relationship, not their strength to win cooperation with WeChat. Fang Zhe looked at him, neither affirmed nor denied.

Mr. Liu had an unknown premonition in his mind, and suddenly he remembered Zhang Yong who had just agreed to meet Fang Zhe after next Tuesday.

Mr. Liu tentatively asked: "Mr Fang, you won't let WeChat cooperate with Ali's platforms?"

"Why not?" Fang Zhe looked at him and asked back.

Mr. Liu’s heart is turbulent. What the hell is WeChat’s cooperation with Ali’s platforms. If WeChat’s secondary entrance is also open to platforms such as Tmall and Taobao, what advantages does JD.com have? This is in line with the current competitive landscape. What's the difference.

"For", Mr. Liu jumped out a word, and then changed his words:

"President Fang, Alibaba and Huizhong also have JD.com, but the relationship is hostile and competitive. If it's far away, it's Ali's current contacts. Isn't it obvious that it will have trouble with WeChat?

There are also Alibaba Cloud, Alipay, and we have a competitive relationship with Huizhong. Tmall and Taobao are also direct competitors of our JD. If you also give the entry to the Ali department, it will be farmers and snakes, raising tigers. !"

Seeing that Fang Zhe was unmoved, Mr. Liu began to persuade him painstakingly, citing classics and classics, hoping that Fang Zhe would give up the idea of ​​letting WeChat also cooperate with Ali-based e-commerce platforms.

Fang Zhe listened patiently. He also hoped that he could hear some useful opinions from Mr. Liu’s words, so as to better help himself in making decisions and judgments. Unfortunately, Mr. Liu talked dryly for more than ten minutes. Fang Zhe did not hear any useful comments.

The decision to open the secondary entrance of WeChat to multiple e-commerce platforms was made by Fang Zhe and Huizhong's executives after nearly a year of thinking and discussion.

At the beginning, in order to achieve the cooperation between WeChat and Paypal overseas, Huizhong also used this condition to lure eBay, but at that time, it was just an idea, and it has not advanced to the implementation stage until now.

Under comprehensive consideration, WeChat abandoned the previous life Tencent WeChat’s secondary shopping portal and exclusively opened it to JD’s zero-sum thinking. For JD.com, WeChat only opens the portal to JD. The benefits of JD.com are naturally maximized. That is not the case.

WeChat's user base and platform attributes determine that every function on WeChat should be designed to best meet the needs of users.

In terms of the market share of major domestic e-commerce platforms, the Ali department occupies more than 60% of the country. This also means that from the perspective of user overlap and usage probability, in terms of frequency, if this secondary shopping portal is only open For JD.com, perhaps more than half of WeChat users will not click this button.

In that case, what use is it for these users to have this entry? What use is WeChat to add a function that half of the people don't use? Is it to introduce new users to JD.com just like Tencent supported JD in the past?

This kind of zero-sum thinking may have existed on Tencent WeChat in the previous life, but it will not exist on Huizhong WeChat. What's more, JD.com has no business overseas. If this function is enabled on the overseas version of WeChat, it can only Open to overseas e-commerce platforms such as Amazon, eBay, and Alibaba's overseas brand AliExpress.

So in the end, Fang Zhe decided to open the secondary shopping portal of WeChat to powerful e-commerce platforms at home and abroad one after another. When users click on the secondary shopping portal, users will be allowed to choose the mainstream e-commerce platform in their region. If you enter again, you will directly jump to the platform according to the user's previous choices or usage habits.

In general, WeChat is still only doing things about platforms and portals, and does not participate in the specific business and competitive relationships of major e-commerce platforms. At most, it will cooperate with major e-commerce platforms in the exploration of social e-commerce. , Sharing and cooperating related data and other information.

President Liu spent a long time talking, but looking at Fang Zhe's expression, he was still unmoved. He also understood that he couldn't reverse the decision of Fang Zhe and Huizhong in this matter.

He also knew that Huizhong could not open the entrance to the Ali department in vain. At that time, it would inevitably reap a lot of benefits. Then, from home to abroad, if WeChat opens the entrance to major e-commerce platforms, Huizhong will take advantage of it. I am afraid that the benefits are much greater than the exclusive opening to Jingdong.

Fortunately, Fang Zhe gave him some comfort: "Mr. Liu, JD.com is a company invested by Huizhong after all. I can assure you that JD.com is definitely ranked among the e-commerce companies open to the domestic version of WeChat. First place."

Mr. Liu squeezed his face stiffly, revealing a fake smile that can no longer be faked. Well, the first place is better than the other positions. After all, most users prefer to choose the first one.

Less than a week later, on Wednesday afternoon, Fang Zhe met Zhang Yong in a club in Miyun (county). Now Miyun has not moved from the county to Miyun District. Fang Zhe chose to meet here to avoid people. Talkative.

Undoubtedly, Zhang Yong came with the sincerity of President Ma and Ali. When Zhang Yong left, he had already obtained Fang Zhe's willingness to cooperate.

Five months later, after more than a dozen rounds of discussions and negotiations between Huizhong and Ali, President Ma went to Yanjing and signed a series of cooperation agreements with Huizhong such as opening the secondary portal of WeChat to Tmall.

In this cooperation, Huizhong acquired a 10% stake in Tmall at a price of 2.5 billion US dollars. In return, in addition to opening the secondary portal to Tmall, WeChat also promised to open overseas after Alibaba’s listing. The entrance is to AliExpress, which is owned by Ali, and it helps promote the internationalization of Ali's overseas e-commerce business.

2.5 billion U.S. dollars, 10% of the shares, according to this price, Tmall’s valuation is as high as 25 billion U.S. dollars, accounting for 58 of the current Alibaba’s total valuation. Many people outside believe that Huizhong’s valuation of Tmall is a bit too High, after all, Tmall changed its name from Taobao Mall in February this year, while Taobao Mall was only established last year, that is, in June 2011. This is similar to Taobao established in 2003 and Alibaba Group established in 1999. Too much difference.

Only when Mr. Ma and Ali executives at the signing site were depressed and understood, seeing the corners of Huizhong’s mouth with a smile after signing the signing, I’m afraid that Huizhong has taken a big advantage!

Of course Huizhong took a big advantage. No one knows the value of Tmall to Alibaba better than Fang Zhe, a rebirth. A few years later, in terms of commercialization and profitability, Tmall, which represents the B2C business, contributed 70% to Alibaba. The above benefits.

If Alibaba was listed on the NYSE two years later as in the previous life, and the market value was as high as 200 billion U.S. dollars, the 10% of Tmall shares alone would be worth at least 10 billion U.S. dollars, and two years of revenue of 7.5 billion U.S. dollars. 5 times the rate of return, even if you rob the bank, you are not so profitable!