Reborn multinational giant

On the second day when Fang Zhe and his party arrived in Bangalore, Mr. Lei, Lin Xiaobin and other executives from Xiaomi first accompanied Fang Zhe to inspect and visit Huizhong India branch.

Huizhong India Branch was established at the end of last year. Its predecessor was Huizhong India Office. As WeChat India users exceeded 20 million, Huizhong India Office was upgraded to an Indian branch.

Fang Zhe judged that the Indian smartphone market will usher in an explosive period in the past two years. On the one hand, it is based on India’s mobile phone sales data in recent years and memories of past lives, on the other hand, it is also based on the rapid growth of WeChat users in India.

Today WeChat occupies more than 80% of the Indian smartphone market. The growth rate of WeChat users in India almost follows the fluctuation of the growth rate of Indian smartphones!

Although there are only more than 20 million WeChat users in India, which accounts for less than one forty of the total number of WeChat users in the world, Huizhong India is the only Huizhong with more than 100 employees except for developed countries such as China, Europe and the United States. Branch offices, it can be seen that Fang Zhe and Huizhong China headquarters attach great importance to the Indian market!

Considering the large number of Indians and the complex language system, Huizhong operates multiple language versions in India, including English, Hindi, and Urdu, which is used by many North Indians and Pakistanis.

At the same time, there are many language versions of WeChat with more than tens of millions of users. One of WeChat's visions is to communicate with everyone in the world as they are being developed and launched online!

The arrival of Fang Zhe and others was welcomed by every employee of Huizhong's India branch. Especially when they saw Fang Zhe himself, many employees showed excited and eager smiles on their faces. Many people have seen Fang Zhe for the first time in reality. If it weren't for the strict regulations of the leaders, they would have liked to hug Fang Zhe and take pictures with Fang Zhe.

Fang Zhe’s name has long been accompanied by the legendary development history of WeChat and Huizhong, and has spread throughout many corners of the world. In India, especially in Bangalore, where the IT industry is developed, many IT practitioners have squeezed into Huizhong India. The branch company was beaten up.

There are as many as thousands of applicants for each position here. It can be said that the employees who can enter the Huizhong India branch are all elites in the IT industry in Bangalore and even the whole of India. Every employee working here, All are proud of it!

Mr. Lei and Lin Xiaobin and other senior executives of Xiaomi were shocked and infected by the enthusiasm of the employees of Huizhong India branch. He whispered to Lin Xiaobin beside him: "Our Indian branch will have this enthusiasm in the future. I believe it won’t be necessary. In a few years we will be able to enter the top three in the Indian market!"

More than 90% of the employees in the Indian branch are Indians, and only a few foreign and Chinese executives. Fang Zhe used English to give a brief speech and interaction in front of all the employees, expressing himself and Huizhong Headquarters. Affirmation of their achievements in the past, optimism about the future Indian market, as well as expectations and awards for their future work!

Fang Zhe’s speech aroused warm applause and excitement from the staff present. According to Fang Zhe’s statement in his speech, he is very optimistic about the growth potential of the Indian market in the future, not only in the mobile social field where WeChat is located, but also games and electronics. Commerce, O2O and other industries related to the mobile Internet.

In the future, Huizhong India branch will continue to expand its recruitment, invest in each field he mentioned or develop related businesses. In this process, every employee present can seize opportunities and get promoted quickly, from ordinary employees to It is possible for Huizhong's global president and even CEO.

And if employees want to go out and start their own businesses, the company respects his ideas and wishes, and even if they can be favored by the company and Zhongying Capital, they still have the opportunity to get help from investment and various entrepreneurial resources!

In the emotional emotions of the employees, Fang Zhe and all the employees took photos, and he called the two main heads of the Indian branch and Mr. Lei into the meeting room.

After entering the conference room, Fang Zhe looked at Yang Yi, the general manager of the Indian branch. Yang Yi is a Chinese. He has worked and lived in India for more than ten years and has a sufficient understanding of India. Therefore, Fang Zhe was entrusted with an important task to manage the exchange. In the Indian branch, another person in charge, Garawa, beside him, is his deputy and an authentic Indian at the same time.

"Yang Yi, you first tell me and Mr. Lei briefly about the situation in India." Fang Zhe looked at Yang Yi and asked.

Yang Yi glanced at Fang Zhe, then glanced at Lei Zhe and several Xiaomi executives next to him. Seeing that Fang Zhe didn't mind, he directly said, "Okay, Mr. Fang, Mr. Lei.

India has developed very rapidly in recent years. The GDP growth rate has been above 5% for several consecutive years. In recent years, China’s labor force has declined and labor costs have increased. Many multinational companies and Chinese companies have moved their companies and factories from China. To places like Southeast Asia and India.

In recent years, the Indian government has also been striving to improve the investment and business environment, from manufacturing to service industries are developing rapidly, and per capita income continues to increase.

However, India is currently undertaking low-end manufacturing industries transferred from China and other countries. Although it has digested a large amount of surplus labor and created a lot of employment, its overall income level is low, consumption capacity is underdeveloped, and per capita monthly income is less than More than 1,000 yuan, ordinary people are very sensitive to prices, most people use old-fashioned feature phones that cost tens to hundreds of yuan.

However, India has a huge population base. Civil servants, college students, doctors, IT and many other occupations also earn considerable income. Their average consumption level has reached the consumption level of domestic third- and fourth-tier cities, and they are considered to be the middle class in India.

They are also the main consumers of smartphones in the Indian market. I heard that at Bangalore University, more than one-third of college students have used smartphones. I believe that within a few years, college students from mainstream universities in India should all use smartphones. smart phone!

"

Fang Zhe and Mr. Lei looked at each other. Whether in China or India, college students represent the spending power of the quasi-middle class. Although college students have very little income, the family conditions that can afford college are generally acceptable. At least a few hundred yuan for a cell phone for a child who has gone to college at home can still be consumed.

Moreover, college students, whether in China or India, belong to the upper middle and higher education levels. After graduation, except for those who are particularly poor, they can basically enter the middle class within three to five years.

Of course, this so-called middle class is only relative to the average consumption level of the entire country. Different countries and even different places have different income and consumption levels, and the standards of the middle class are also different, just like the middle class of the first-tier city of Yanjing, the capital of China. The standard has risen to an annual income of more than 500,000, and small counties in the fifth- and sixth-tier cities with annual income of more than 100,000 are already very moist!

In this place in India, these middle-class people are all Xiaomi, no, if the standard is lowered, they are potential users of low-end Redmi phones!