Reborn multinational giant

In the office, Fang Zhe once again talked to Wu Xiaohui about the development of Shengtian Literature in more detail. The two of them heard thoughtfully and nodded again and again.

During the period, Fang Zhe will explain to them in more detail what questions and doubts they have.

"President Fang, I want to ask you a question and listen to your views and opinions." Wu Xiaohui interrupted after just listening to Fang Zhe's detailed explanation of the IP-based novel copyright.

After getting Fang Zhe's affirmative look, Wu Xiaohui said:

"That's it. According to what you just said, since we want to make the IP of the novel copyright and make the IP more influential, we must increase the popularity of the novel and expand the readership, but you also know that most of the online novels Readers are all pirated readers, and less than one-tenth of genuine readers.

If we operate in accordance with the idea of ​​expanding IP visibility and influence and expanding the readership, does that mean we have to default or even support the existence of pirated novels?"

At this time, Liang Xiaodong on the side also had the same doubts in his heart. According to Fang Zhe’s description, the benefits of doing IP are obviously much greater than fighting piracy. If you follow this line of thinking, Fang Zhe’s two things would not be complacent. Contradiction, or is it just an empty talk to appease the author?

Fang Zhe smiled lightly and said: "Piracy and free copy are two different things. Many readers go to see piracy because it is free. If the genuine copy is free, the piracy will have no survival advantage!"

"Free?" Now Wu Xiaohui and Liang Xiaodong don't understand. You must know that since starting point.com first introduced the VIP chapter charging system in the industry many years ago, the income from electronic subscription fees has become the important for the survival and development of websites and novel authors. Source of income, if the original novel is also free, then the author and the website can't drink the northwest wind?

Fang Zhe looked at the two of them still looking confused. Obviously, years of industry experience has made their thinking somewhat rigid. He continued to explain:

"In the past when online literature was just getting started, what websites and authors needed to solve was the problem of survival and food and clothing. As the main source of income for websites and authors, electronic subscriptions were naturally very important.

But now, with the continuous expansion of the readership, the head of the novel through game adaptation, animation adaptation and other IP-based operation means, the website and top authors have more and more sources of income.

Regardless of whether it is a genuine website or a pirated website, most readers and traffic are concentrated on these works at the top, while the remaining small and medium authors and ordinary works show a long tail effect.

If we try to find out, first make these top works free, and at the same time strictly block piracy, then most readers will gradually concentrate on the genuine platform."

Wu Xiaohui's expression changed slightly, and he asked a little uncertainly:

"President Fang, you are planning to take a knife from the top author. If it doesn't, it will cause turmoil on the entire website."

Wu Xiaohui’s worries are not unreasonable. A few years ago, several top gods on the starting point left, causing violent turmoil on the entire website. Many readers followed these gods to other platforms. If it weren’t for starting point through a series of god-making operations, Cultivate and select a group of new excellent authors and works, I am afraid that today's starting point, has long been reduced to second-rate or even third-rate websites in the online literature industry.

Fang Zhe looked at Wu Xiaohui and said peacefully: "Mr. Wu, you can calculate the e-subscription income of a top-level work, how much is it?"

Wu Xiaohui was silent for a moment and gave an answer: "If you simply count electronic subscriptions, the top ones can have monthly incomes of more than one million. A little bit worse, monthly incomes are also hundreds of thousands, but the entire starting point network can reach This income is less than 100 people, and if the entire online literature industry is included, it may be less than two to three hundred people."

Fang Zhe nodded. It is only the end of 2012. The overall income level of the online literature industry is still much lower than a few years later. Especially the concept of copyright IP has not yet become popular in the Internet industry. These top gods are in copyright. The income is not as much as expected.

Fang Zhe said: "Mr. Wu, if I tell you to give up e-subscription income and replace it with other income that is several times more than it, how many top authors do you think would be willing to agree?"

Wu Xiaohui and Liang Xiaodong looked at each other, they looked at each other, and then Wu Xiaohui said: "If this income can be guaranteed, I believe most top authors will be willing, but"

"But, you are worried that this income cannot be guaranteed!" Fang Zhe continued Wu Xiaohui's words.

Wu Xiaohui nodded. The income from electronic subscriptions is dead, but Fang Zhe's other income is not guaranteed.

Fang Zhe said: "If a book is really a good work, its copyright value will far exceed the income of electronic subscriptions. After all, you also said that there are more readers of pirated editions than the original ones. If it is adapted into a game , TV series, cartoons, or movies, the revenue sharing of these is far beyond your imagination."

Wu Xiaohui agrees with this point. Popular works have a huge fan base and audience. It is almost a profitable thing to expand the IP value through adaptation and other means. This is adapted from many novels published by Huizhong in recent years. The game can tell one or two.

However, Wu Xiaohui still said worriedly: "What about works that are not suitable for adaptation?"

You should know that the themes and content of online literature are all-encompassing. Among them, there are many excellent works. Limited by the subject matter or the current technical environment, there is no way to adapt or expand the value of IP. In other words, although such works are highly popular, But it can only count on electronic subscriptions to earn income for authors.

Fang Zhe spread his hands: “IP operation is just a way to Rome. For works that are not suitable for IP adaptation and ordinary works with insufficient value, existing charging methods such as electronic subscriptions should be retained.

At the same time, you have to explore other profit models, lower fees or free for those works with high IP value, combat piracy, and allow a large number of readers to gather on the genuine platform. With the increase of readers, you should also consider rewards and information flow advertising. , Game platform access and other ways to increase the author’s income.

A large number of readers enter the genuine platform, and the middle and small-level authors of the entire platform will also benefit. In this way, the income of all authors on the platform has been increased, which will further stimulate the author’s creative enthusiasm, attract more people to create online articles and create more How good works attract more readers, which in turn forms a positive cycle of getting better and better."