Reborn multinational giant

On the evening of December 12, many Huizhong employees rushed to the cinema near the company to watch "Tai" after get off work.

As the first movie released by Huizhong Culture Company under Huizhong, Huizhong Culture directly issued two free movie tickets to every employee of Huizhong. During the filming of "Tai", Huizhong employees can hold the tickets at any time. Watch the movie "Tai" in any nearby cinema.

As Huizhong employees, it is common to receive such small welfare surprises occasionally. Except for those who work overtime or have private affairs, most Huizhong employees go with friends or family on the evening of December 12 when "Tai" is released. Watched this movie.

That night, whether it was the movie theaters near Huizhong Company or the movie theaters in many cities across the country, they were all extremely popular. Many employees working in movie theaters exclaimed: "What day is it today? How come so many people are watching movies!"

Of course, many people have guessed and expected this.

"The movie "Thai " is really awesome, and the advertisement was posted on WeChat. Fortunately, our theater reserved enough film schedules in advance!" A film manager of Wanda Studios said with emotion.

As early as before the release of "Tai", Huizhong Culture, one of the film distributors, negotiated with Wanda, Dadi and other theaters to negotiate a film arrangement contract for more than 35% of the first day guarantee and 45% of the evening prime time.

But in fact, half a month before the official release of "Tai", whether it was the word-of-mouth fermentation at the spot, or Huizhong Culture's push through WeChat news, variety shows to build momentum, Youku Tudou recommended "People on the Road" and the trailer Various propaganda methods have made "Tai" become more popular and topical than ever.

Especially after a few days ago, the national software WeChat launched hotspot pushes and directly linked to the online seat selection service provided by the third-party platform Meituan, the tickets for the "Thai " movie tickets of the major theaters were sold out directly. A ticket is hard to find.

Many theaters had to temporarily adjust the number of scenes and increase the schedule, and even some theaters directly vacated other unpopular movie scenes and gave them exclusively to "Taiyu".

The movie "Thai " mainly talks about the company where the protagonist Xu Shanzheng invented a magical renewable energy product "oil bully".

In order to obtain the authorization of the "oil tyrant" from the company's major shareholder Lao Zhou, Xu Shan flew to Thailand to find Lao Zhou and met Wang Bao, a middle-aged man who sells scallion pancakes on the road.

At the same time, Xu Shanzheng’s competitor Gao Bo, in order to get the authorization before Xu Shanzheng, also followed Xu Shanzheng to fly to Thailand. In this way, the three Chinese played in a foreign country in Thailand. story.

As a comedy movie, "Thailand" has a lot of laughter, a lot of burdens, and the superb acting performances of the three starring actors such as Xu Shanzheng. All the audience watching the movie can't help but laugh and laugh. There were bursts of laughter in the major theaters.

After the movie ended, whether it was in the cinema after the end of the show or online, the audience was enthusiastic and praised.

"The secretary at the beginning made me to death. Where is Chiang Mai, near Chiang Mai...hahaha, I can't fix it with Google positioning!"

"Made, I will never be better than Scissorhands in taking pictures in the future, and I will even be complained in the movie!"

"Huang Bo's acting skills are simply exploding, Wang Bao is a funny comparison everywhere!"

"Yeah, he plays very well in everything, but I still like his previous performance in "Soldier Assault", don't give up, don't give up!"

"It feels okay, better-looking than people in embarrassing way!"

"How do I feel that people look better when they are embarrassed!"

"Unexpectedly, Fan Bingbing really came out in the end, awesome!"

"Five-star praise. Although there are still some plots in the movie, I am in a bad mood recently. I have laughed many times after watching this movie. It is worth the money!"

Netizens have a heated discussion about "Tai", hot searches on Baidu and Weibo, and topics related to "Tai" are also rising all the way. In this impetuous and busy society, a movie that can make people laugh Comedy is enough to attract the attention of many people.

The popularity of "Tai" has set off a wave of movie watching across the country. However, whether it is netizens, peers in the film and television industry, and even the director of "Tai" Xu Shanzheng, and another major investor in "Tai", the release Fang Guangguang Media and others did not expect that the popularity of "Tai" was far beyond imagination and expectations!

On Wednesday, December 12, the box office on the first day of the day, 69 million!

On Thursday, December 13, 71 million at the box office!

On Friday, December 14, 93 million at the box office!

On December 15th and December 16th, Saturday and Sunday, the box office was 140 million and 132 million respectively!

In the first five days of the first week, the box office of "Tai" reached 505 million, of which the box office of the three days on 14, 15, and 16 exceeded the previous highest single-day box office of a Chinese film set by "Painted Skin 2" of 82 million, 15. 16 In two days, it surpassed the previous domestic film single-day box office record of 122 million set by the 3D version of "Titanic"!

"It's hot, it's hot!" Many filmmakers and netizens sighed like this.

Prior to this, the box office champion of Chinese-language movies in China was 726 million in "Painted Skin 2" which was released just half a year ago. The box office champion of all domestic films was "Avatar" released in 2010, with a box office of 1.33 billion!

At this moment, no one doubts that "Tai" will break the box office record of "Painted Skin 2" and become the new box office champion of domestic Chinese movies.

Whether it can break the record of "Avatar" is still a bit mysterious, but all domestic filmmakers and netizens are eagerly looking forward to this moment. At the same time, they also want to see what box office results "Thai " will achieve in the end. !

"Come on, Tai Yu, break the record of Avatar, kill Lao Mei, and fight for our Chinese movies!"

"A foreign film has dominated our China list for two years, and Tai Yu must keep it going!"

"Don't say anything, second brush, support brother Shan Zheng, support Chinese movies!"

Many netizens have become the spiritual shareholders of "Tai" involuntarily. Many of them are always paying attention to the latest situation of the box office of "Tai". As the issuer's Huizhong culture, it is also very timely to use This kind of public opinion has created momentum for the propaganda of "Thai ".

"The box office of "Thai " is unstoppable. Looking forward to the new box office champion of Chinese movies!

"Spiritual shareholders, the cutest people who support the development of Chinese films!"

A wave of public opinion has created momentum, and the popularity and topicality of "Tai" remain high.

At the same time that "Tai" became popular in the film and television circles and online public opinion, something related to "Tai" also occurred in the Internet industry!

"Huizhong Culture invested 1.4 billion yuan in Guangguang Media, accounting for 31% of the shares!"