Reborn multinational giant

Before the release of "Tai", as one of the investors and distributors behind it, besides its peers in the industry and many people who pay attention to the film industry, ordinary netizens and the general public hardly heard of this The name of the company.

But now, it’s different. With the popularity of the movie "Thailand" and its box office trend, even many people who do not pay attention to the film industry have noticed the opening of "Thailand", second only to the light after the dragon mark. The media logo, which shows that Light Media is the main investor and distributor of the movie "Thailand"!

In the fiery background of the release of "Tai", Huizhong Culture invested 1.4 billion yuan in Guangguang Media. Many people outside have speculated that there may be any connection or inside story.

In fact, "Thailand"'s current box office performance is indeed an important reason for this transaction.

As early as half a year ago, when the newly established Huizhong Culture approached Enlight Media and expressed its intention to participate in the investment and distribution of the film "Tai", Wang Tian, ​​President and CEO of Enlight Media, struggled for a while.

At that time, "Thai " had started shooting in Thailand, and all aspects such as actors and investment have been fixed in place. Now Huizhong Culture is involved, obviously wanting to divide the rhythm of the cake!

In addition to the fact that Huizhong Culture has just been established, Wang Tian does not think Huizhong Culture can help "Tai". Instead, Guangguang Media has been rooted in the film and television media industry for more than ten years, with rich experience and outstanding cost control. , "Tai" with an investment of only more than 30 million yuan is basically a steady profit without losing money. At this time, the participation of Huizhong Culture is basically a waste of money and peaches!

However, thinking of the Huizhong Company behind Huizhong Culture, Wang Tian felt another headache and couldn't afford it!

Fortunately, the project team of Huizhong Culture is very good. They also saw the entanglement between Wang Tian and Guangguang Media, so they specially reached a cooperation plan, or a gambling agreement with Guangguang Media.

The content of the agreement stipulates that Huizhong Culture will participate in the investment and issuance of "Tai". If the box office of "Tai" exceeds 800 million, Huizhong Culture will invest in shares of Guangguang Media with a market value of not less than RMB 1 billion. The box office of "Tai" is less than 800 million, and all Huizhong Culture participating in the investment and distribution cost of "Tai" do not take any cents!

Wang Tian agreed. He had no reason not to agree. Before "Taiyu", the highest box office of Chinese-language movies was only 726 million in "Painted Skin 2" released six months ago. The investment cost of that movie was 1.5 billion!

A movie with an investment of 150 million yuan has a box office of just over 700 million, not to mention a small and medium cost movie like "Tai" with an investment of less than 30 million. In this era, a movie with a box office of more than 100 million can basically make a profit without losing money. If you can exceed 300 million, it will be a big seller!

According to estimates by Wang Tian and Enlight Media’s executives, "Tai" with an investment of 30 million yuan can win a box office of 300 million.

Therefore, Wang Tian did not hesitate much and agreed to the gambling agreement of Huizhong Culture. There is a free money, don't let it go. He believes that he and Guangguang Media have accumulated years of strength and judgment in the industry!

Unfortunately, he underestimated the development speed of the Chinese film market, underestimated the excellence of the movie "Tai", underestimated the strength of Huizhong culture, and underestimated the disruptive nature of the current mobile Internet era to all walks of life. Change and reform!

A few years ago, going to the cinema was only a standard feature for young people in first- and second-tier cities, but now, with the rapid popularity and increase of cinemas in third-, fourth- and fifth-tier cities and small towns, more and more young people from small towns have entered the cinema.

A few years ago, it was very troublesome to buy a movie ticket. You had to go to the cinema to queue up. You only knew what movie you saw when you went to the cinema. Even though there are some websites on the computer that provide movie previews and online ticket sales, various registration procedures and payment The process is also very troublesome.

But now, as long as you pick up your phone, open WeChat, and in the payment sub-interface, you can directly purchase movie tickets through the services provided by third-party platforms such as Meituan. You don’t need to log in and register. You can watch movie trailers, watch movie information, and watch audience ratings. , You can choose seats directly and buy tickets with one-click through WeChat Pay!

Oh, by the way, if you don’t have money, WeChat can still spend first, then give money!

The credit scoring system established by Alipay, which is behind WeChat Pay, will provide temporary consumption quotas of different amounts according to your income ability and consumption records and other information. The name of this service is Huabei, which costs tens of dollars. Movie tickets, basically most people can reach this quota!

All of these have contributed to the popularity of "Tai", the box office of "Tai" is like a broken bamboo, and the result and situation of Huizhong's investment in Guangguang Media!

If you ask Wang Tian, ​​the president of Light Media, what his mood is at this moment, it is probably a mixed feeling, with happiness, joy, annoyance, helplessness, and expectation.

The happy and joyful ones are naturally the box office sales of "Tai". Less than 8 days after the release, the box office exceeded 800 million. It directly became the new box office champion of Chinese-language movies in China. What is annoying and frustrating is Guangguang Media and Huizhong Culture. I lost the gambling agreement, and I had to accept the fact that Huizhong Culture became a shareholder of Guangguang Media!

In the end, the expectation is that the box office of "Tai" will continue to break like a bamboo, surpassing "Avatar" to become the only box office champion of domestic movies, and the second is that Huizhong Culture can help Light Media to achieve more brilliant results after becoming a stake in Light Media. And development.

Wang Tian has reasons to believe that Huizhong Culture will make Guangguang Media better and stronger, because whether it is the result of "Tai" this time has proved the distribution strength of Huizhong Culture or the thick thighs behind Huizhong Culture , It is determined that the light media will be so in the future and go to glory. If it were not for this kind of thinking, Wang Tian would not be able to casually agree to bet against Huizhong Culture and promise Huizhong Culture to become a stake in Light Media!

Until now, Wang Tian believes that "Tai" can achieve such brilliant results, mainly because of the participation of Huizhong Culture, and there are not a few outsiders who share the same ideas with him, even though many senior leaders of Huizhong Culture, It is also believed that it is because of its strong publishing capacity that created the box office myth of "Tai".

Only Fang Zhe, the big boss who ordered the executives of Huizhong Culture to come in contact with Light Media, can clearly and understand that in the box office miracle of "Tai", Huizhong Culture is just taking advantage of it!

After Huizhong Culture became a shareholder of Guangguang Media, the shares of Guangguang Media, which was listed on the Shenzhen Stock Exchange, went through several daily limit continuously, which made Wang Tian and the shareholders of Guangguang Media happy from ear to ear. Huizhong’s thighs are thick, casual. If you have something to do with it, stocks can have a daily limit!

Two months later, when the two consecutive postponement of "Thailand" was released, its box office had reached 1.62 billion, and it became a new box office in Chinese film history with a box office advantage of 290 million over "Avatar". champion!

"It is 400 million less than in the previous life. It seems that this move is better than I thought!" Fang Zhe said in the office with a smile while looking at the news headlines.