Reborn multinational giant

Although due to the late participation in the investment in "Tai" and the relatively small investment, Huizhong Culture's investment profit from "Tai" with a box office of 1.62 billion yuan is only tens of millions, but Fang Zhe is still right. "Thai " is particularly pleased with its high box office.

Because the 1.62 billion box office is already 360 million higher than the 1.26 billion box office of the previous "Tai". Obviously, this part of the box office is more than the previous life, and a big reason comes from the distribution bonus of Huizhong Culture!

As the first film released by Huizhong Culture, it is enough to make Huizhong Culture a hit in the film and television industry.

What's more, many people outside believe that "Tai" can win 16.2 box office, a big reason is because Huizhong Culture participated in the distribution, otherwise, "Tai" will have a box office of two to three billion!

Under Fang Zhe’s premeditated misconduct, Huizhong Culture, which has just been established for half a year, has rapidly increased its position in the film and television industry, and has become a group of dark horses with the most potential in the industry, and established films like Bona and Huayi Brothers Media companies have also come to the door, hoping to cooperate with Huizhong Culture in the field of distribution.

Whether it is new publicity methods such as WeChat push, or online seat selection, WeChat payment and other convenient and fast ticketing services, all have determined that Huizhong Culture, a company that relies on Huizhong's strong mobile Internet strength, has become a favorite of the domestic film and television industry. And spoilers.

Huizhong’s investment in Light Media is also an important part of Huizhong’s pan-entertainment layout. With Huizhong’s core idea of ​​pan-entertainment IP, it has deployed Shengtian Literature in the upstream of IP and Youku Tudou in the downstream of IP. The layout of film and television companies such as Guangguang Media in the middle will help Huizhong to better adapt various novels and other IP into entertainment programs such as movies and TV series.

In addition, Fang Zhe remembers that in his previous life, Everlight Media has successively produced "To Youth", "Chinese Partner", "Dear", and "Mermaid" since it invested in the release of "Taiyu". The ability of the media to produce excellent film and television dramas can be seen. Huizhong Culture’s investment is a steady profit in any case.

Novels, online videos, film and television media, in addition to music and animation, Huizhong's layout in the pan-entertainment field has almost completed more than half. Many people outside are speculating that according to this trend, the next company will be invested or acquired by Huizhong Which company should it be?

Time entered 2013, and throughout January after New Year's Day, Huizhong did not make any big moves or big news except for holding a regular annual meeting of local tyrants, which attracted the envy and admiration of countless netizens on the Internet.

The entire domestic Internet industry has also entered a short period of calm. Only from time to time, the postponed "Tai" box office breaks a new record, and it will be drawn by some entertainment reporters or news websites to attract attention!

On January 31, the twelfth lunar month of the lunar calendar, ten days before the Spring Festival, major Internet companies have also started a new round of New Year wars!

Since WeChat launched red envelopes during the Spring Festival two years ago and achieved good data results, major Internet companies have regarded the Spring Festival as their annual battlefield.

Last year, Tencent QQ and Alipay distributed a large number of red envelopes around the Spring Festival to attract users. The clinker WeChat unexpectedly won and won the exclusive naming rights for the Spring Festival Gala. They came from behind overnight, turning defeat into victory.

This year, the three BAT companies won a bloody battle for the naming rights of the Spring Festival Gala. Baidu here quoted 400 million yuan, while Ali quoted 450 million yuan, and then Tencent gritted their teeth and quoted another 500 million yuan!

The directors and column production team of the Spring Festival Gala are happy to hear about this situation. They are now in love with Huizhong, who won the naming rights last year. From now on, the Spring Festival Gala will no longer be a loss-making business, but a profit-making business. A fortune program that makes cramps.

The three companies chased after me, and finally won the naming rights, but it was Tencent, which spent 600 million dollars!

Blood, absolute blood!In recent years, due to the rise of Huizhong, Tencent has been in decline and retreats steadily. If it weren’t for QQ’s stable position on the computer side, I’m afraid Tencent would have fallen out of the ranking of the four major Internet companies in HBAT.

In order to catch up with the gap between mobile QQ and WeChat, Mr. Ma and Tencent executives, even if the financial report is not good, they must bite their teeth to win the naming rights of the Spring Festival Gala, regain the reputation of Tencent, and inject a new wave of vitality into QQ!

The current mobile QQ has reached a fine level of "learning" on WeChat. President Ma believes that even if mobile QQ cannot achieve the same results as last year's WeChat, I am afraid it can attract tens of millions of new users!

On the other hand, Ali and Baidu, who did not win the naming rights, also racked their brains and tried to plan various Spring Festival activities.

As the biggest winner of the Spring Festival in recent years, WeChat is still the same as last year, nothing happened!

This year, netizens calm down, and WeChat users calm down. They all believe that WeChat must be holding big moves. However, other Internet companies, peers and competitors, are anxious. WeChat activities have not been revealed. They always feel that Not at ease!

Fortunately, WeChat did not sell off this year. On the evening of January 31, users who just opened WeChat or PayTong saw the eye-catching event news at a glance!

"Gather the five blessings to share 200 million in cash!"

A simple event title attracted countless WeChat users and Paypass users to click into the event interface.

"Gather the five blessings to share 200 million in cash!

With immediate effect, users who have activated WeChat Pay can scan the Fu characters, pay online and offline, invite friends to register on WeChat, or activate WeChat Pay to collect the Fu characters.

All users who have collected the five blessings of prosperity, patriotism, friendliness, harmony, and dedication can share 200 million in cash at 20:00 on New Year's Eve (February 9, 2013)!

The allocated amount will be directly transferred to the current WeChat payment account, and there is no cap on the amount!"

Fresh, curious, excited, weird, lost, unable to understand, different WeChat users have different moods after reading the event introduction.

Those that feel fresh and strange are because the activities launched by WeChat this year seem to be very interesting. They are both a blessing and a collection of blessings, and they look very interesting.

Those who feel excited naturally saw the big headline about sharing 200 million cash. The sharp-eyed people even noticed the last line of the event. The amount is not capped. What do you mean, if only one person gathers together, does that mean? This person can be divided into 200 million?Of course excited!

However, most people think that WeChat can't be so stupid. We only give 200 million points to one person for an event. In that case, all WeChat users will probably be scolded to death!

Therefore, everyone is a little bit lost, only 200 million yuan, if it is distributed to 100 million people, 2 yuan per talent, what is the fun of these few!

It’s not that WeChat’s money is low, but WeChat users have been spoiled by WeChat’s lavish efforts over the past two years. In the past two years, WeChat users who have a little bit of fun can get dozens of red envelopes. Good luck. Yes, you can get hundreds or thousands of red envelopes. In contrast, the red envelope of 2 yuan, bah! Fang Zhe, are you still not the richest man?

With this mentality, at the beginning, not many people participated in the event. Only some of them were purely for fun, and the mosquitoes, no matter how small, are meat, users who want two dollars actively participate in the event.

It’s another blessing, another WeChat payment, and another invitation to friends, busy and busy, but only collected 4 blessings, only the last professional blessing, life and death can not be collected!

One day passed. On the event interface, the number of people who gathered the five blessings, 6 people!

Two days later, on the event interface, the number of people who gathered the word fortune was 32!

Nima, many WeChat users who participated in the event and many WeChat users who followed the event are crazy!

It took only two days to gather 32 people. On average, 200 million people can be divided into one hundred million, one hundred million, and 6.25 million!

Nima, this is buying lottery tickets!

Many people's mindsets have begun to change. Since it is so difficult to collect blessing characters, maybe I have that luck!

If only 100,000 people gather in the end, that one person can also be divided into 2,000 yuan!

To collect blessings, you must collect blessings!

"I'm so dedicated, and I'm still codewords at 12 o'clock in the evening, why didn't I get the dedication!"

"Receive dedication, 200 sheets, WeChat transfer!"

"Whoever has the blessing of dedication, promise with one's body!"

"The elementary school classmate who hadn't contacted me for ten years suddenly added me to WeChat today, and then asked me if I have any dedication!"