Reborn multinational giant

The WeChat gathering of the Five Fortunes has been full of excitement throughout the Spring Festival, because the popularity is so high that Tencent has spent huge sums of money to buy the naming rights for the Spring Festival Gala, and there is nothing to chat about.

Anyway, there was a WeChat hit pioneer last year. Everyone is not surprised. Although many people download or open mobile QQ to grab red envelopes that have not been logged in for a long time, but after grabbing red envelopes, they found that there is no one in the full QQ list. Chatting and turned back to WeChat!

Tencent President Ma, he vomited blood in a few days after he was happy. The heat of QQ was like a flash in the pan, except that it became hot when grabbing red envelopes during the Spring Festival Gala, and after the Spring Festival, it became cold again.

Although there were more than 20 million new users, the statistics of the operation background found that many of them were registered trumpets by the professional wool party. After receiving the red envelopes and transferring them to the queens, they never logged in again!

Fang Zhe couldn’t see Tencent’s depression. On the first working day after the Spring Festival, his first concern was the increase in the number of people who opened WeChat payment and the number of people using WeChat payment online and offline during this Wufu event. Key data.

Undoubtedly, WeChat's Wufu activity this time is mainly to convert WeChat users who have not yet opened WeChat payment. As for new recruits, only incidentally, the size of WeChat has determined its snowball effect.

The bigger the snowball, you can get a lot of new users when you roll around. No, less than a month before and after the Spring Festival, WeChat has 22 million new users in China, which is slightly lower in quality than the users from QQ activities next door. Winner!

Thanks to the continuous and rapid growth of global smart phone users, the global mobile Internet has gradually entered a period of prosperity, and the increase in new WeChat users is also increasing.

In the past year, WeChat's global users have increased by more than 300 million, and the total number of global users has reached 970 million.

Among them, there are 140 million new WeChat users in mainland China, and the total number of WeChat users in mainland China has reached 360 million. No matter how other social software catches up and competes, the siphon effect of WeChat has taken shape, and the status of mobile social supremacy has been established and firmly established!

Whether it is on the appstore of ios or the major app stores of Android, WeChat has long maintained the top download ranking of the free list.

"This year is a very important year for our company. The first thing is that according to WeChat's current growth rate, the number of WeChat users worldwide will exceed 1 billion at the latest at the beginning of next month. This also marks our Huizhong Officially in the global mobile social field, began to sound the horn of victory!

The second thing is that according to statistics from the authoritative organization IDC, global smartphone shipments totaled nearly 700 million units in the past year.

According to the global average depreciation rate of 31.2%, there are 480 million new smartphone users worldwide, while the number of new global users of WeChat in the past year was 340 million, accounting for 70% of the number of new users.

According to the production time of the registered WeChat equipment, setting aside the equipment models produced a year ago, the final figure accounted for 57% of the number of new users, an increase of 7 percentage points from last year.

This means that for every 100 smart phones sold worldwide, 57 smart phones will install WeChat within a year. Our goal this year is to increase this proportion to 62%!

The third thing is that according to IDC and several other authoritative data organizations, global smartphone shipments will exceed 1 billion this year, and our domestic market alone will exceed 350 million, an increase of more than 40% over last year.

According to this increase, the number of new smartphone users worldwide will reach more than 650 million. According to the goal of 62%, our WeChat new user target this year is more than 400 million!

The fourth thing, that is, the most important and least important thing. According to the agreement, our company will be listed at the end of this year. The specific listing time will be determined at the mid-year meeting this year.

The listing location is Nasdaq or the New York Stock Exchange. Only these two exchanges in the world can accommodate our size and raise enough funds. However, the New York Stock Exchange is not interested in the concept of technology stocks, so we The greater probability is to choose Nasdaq.

The reason why this matter is important is that after the listing, we will raise a huge amount of development funds. Huizhong will once again enter a period of rapid development with its current size, and do more that we originally wanted to do but dare not do. Thing.

At the same time, Huizhong will officially walk from behind the scenes to the front on the global stage. More ordinary people around the world will know that WeChat Wechat is a software developed and operated by a Chinese company, which brings us great popularity and influence at the same time. , It may also bring us more trouble.

The reason why this matter is not important is that listing is just a matter of course for us, and the only thing we have to do is to do the work we have to do.

Don't think that when we go public, our mentality will drift away. We are gesticulating and contracting a bunch of problems with multinational companies. Listing is only the beginning. Next, we have to do more exciting things!"

At the first high-level meeting after the new year, Fang Zhe mentioned four major events for Huizhong this year. The first three are for Huizhong’s core product, WeChat, and the last one is a natural listing. Arrangement, in contrast, whether it is the continued layout of pan-entertainment or other actions, are all around these core events.

On the second Thursday after the New Year’s meeting, Huizhong was silent for more than a month of pan-entertainment layout news, and began to bombard the domestic and even global Internet industry frequently.

First of all, Huizhong successively invested in the music platform Kugou, Kuwo, and Zhongying Capital also followed up. It invested heavily in emerging music sharing platforms such as Himalaya and Litchi. Then, Huizhong announced its investment in the popular overseas music platform Spotify. (Shengtian) and the film and television platform Netflix (Netflix)!

Several large-scale projects in succession have caused shocks in the domestic and global Internet industry. There is no doubt that peers believe that this is Huizhong's online entertainment layout last year before it went public.

The two music platforms of Kugou and Kuwo are only domestic companies. It is easy to win them with Huizhong's domestic strength, but it is obviously not that easy for overseas companies such as Shengtian and Netflix!

The former Shengtian is a music platform established in Sweden in 2008. Because of the support of several top record companies in the world, such as Warner Music, Sony, Universal, EMI, etc., Shengtian has rapidly risen due to the explosion of the mobile internet era.

In just a few years, it has occupied most of the market for mobile music platforms in developed countries in Europe and the United States. Whether it is on the iOS appstore or in several major Android app stores such as 91 Assistant Overseas, Shengtian is the top three music download. Software, of course, except for the Chinese market.