Reborn multinational giant

The so-called "Stars Project" is a development plan announced by the newly established Huizhong Animation. Its main content is that Huizhong Animation will invest 10 billion in supporting the development of the domestic animation industry in the next five years.

The first fund of up to 1 billion will be used to transfer twelve Chinese online novels such as "Douluo Dalu", "Fights Breaking the Sphere", "Panlong", "Full-time Master", "Zhuxian", "Ghost Blowing Lantern", and "God Tomb". This work was adapted into anime.

In addition, Huizhong Animation will also participate in the investment and production of five animation films including "The Return of the Great Sage of the West", "The Big Fish and Begonia", and the Sino-US co-produced "Kung Fu Panda 3".

In addition, Huizhong Animation will also provide 500 million special support funds, as well as the right to open hundreds of excellent online novels to the public with the newly reorganized Huiwen Group.

Any company interested in this can directly purchase the animation adaptation rights of the novel, or co-produce it with Huizhong Animation. The 500 million special support funds are used to support those who have dreams of animation and have technical strength, but Teams and companies that lack funds.

Once this huge plan was announced, it set off a huge wave in the domestic animation industry. The domestic animation industry is really deserted. There is rarely any big news. In the past, which animation company produced a big animation, it was enough The whole industry caused an earthquake.

And now, what is Huizhong Animation's big deal, it announced the plans for twelve popular online novels and animation adaptations, the investment and production of 5 animation films, and the opening of the animation adaptation rights for hundreds of excellent online novels.

Coupled with the investment amount of 500 million, 1 billion, 10 billion and other astronomical figures, the colleagues in the entire animation industry were shocked to the point of stunned!

Don't look at the numbers of 500 million, 1 billion, and 10 billion in the Internet industry, but in the animation industry, it will be big!

You know, nowadays, domestic animations with a production budget of more than 10 million are basically regarded as large-scale productions. Animation movies with an investment of more than 30 million are counted with one hand. Animations and animation movies with an investment of more than 100 million are not at all. .

But now, Huizhong Animation announced that the investment amount for the first phase of the 12 animation + 5 animation films is as high as 1 billion. Even if each animation film invests 100 million, the remaining 12 animations can be divided into more than 50 million on average. Production fee!

50 million is used to make an animation. Even the Joyous and Big Big Wolf, who have been popular all over the country in the past few years, don't have such a big hand, but now Huizhong Animation has it!

"The spring of our animation industry is coming!"

"500 million support funds, it seems that our company can be saved!"

"Seeing that these animations are all adapted from the novels of the Great Fire, is this the trend of the domestic animation industry in the future?"

"Good guys, are these animations going to be made of gold? If 50 million are made for 50 episodes, the average will be nearly 1 million. According to the current 20-minute episode of anime, the production cost per minute is as high as 50,000 yuan, which is higher than the current domestic one. The team’s production costs are doubled!"

“It’s impossible to make 50 episodes as long. Didn’t it say at Huizhong Animation’s previous press conference that all animations will be produced and broadcast on a season-by-season basis. The first season can have up to 25 episodes or even shorter, which means the production fee for each episode? Nearly 2 million, an average of nearly 100,000 yuan per minute!"

"Fuck, I remember that the production cost of "Tai" released by Huizhong before was only 30 million. Now it is more expensive to make an animation than to make a movie. Huizhong animation is too embarrassing!"

"I think your calculations are too simple. Five animation films cost 500 million? There has never been an animation film with a budget of more than 100 million in China. Then the box office must be at least three or four billion to pay back. Huizhong Animation can vote Is that much money?"

"Yes, I still believe that "Kung Fu Panda 3" has invested more than 100 million yuan. According to the box office of the first two movies, it can at least pay back. But for the other four movies, I only heard the name for the first time. Lost your pants?"

"You upstairs think too much, do you think Huizhong Animation will be short of money? Don't look at who is its parent company?"

"You dicks are worrying about their bosses. Even if they lose 100 million yuan a day, they can still retire!"

"It doesn't matter whether it loses money or not, since Huizhong Animation spends so much money to do it, I will definitely have to join in!"

Compared with the discussions among industry insiders on production funding and industry development, ordinary netizens, especially many readers who have read these adapted novels, are more excited about the news.

"The domestic animation industry is finally about to rise!"

"Wow, I, "Douluo Dalu" is going to be adapted into an anime, I look forward to it, Tang Sect is mighty!"

"It's over, what should I do if I don't watch anime, I am a little bit looking forward to it!"

"Boss Fang is really generous!"

"Why is there no "Eternal Life"? Is it because Dong Ge has too few fans?"

Huizhong Animation’s publicly announced Stars Program attracted excitement and excitement in the animation industry and the fans of these adapted novels.

However, after a few days later, as Huizhong Culture, Huiwen Group, Youku Tudou and other Huizhong companies announced a group of stars plan, the outside colleagues and netizens realized that the so-called group stars plan is far more than they thought. Much huge.

It is not only limited to the field of animation, but covers literature, movies, TV series, music, games and other fields, including works such as "Douluo Dalu" and "Ghost Blowing Lantern", in addition to exploring all channels in the original literary field In addition to the release, it will also be adapted into movies, TV series, music, animation, games and other entertainment content.

Of course, some of these excellent works have been adapted to entertainment content such as games before, but now it is the first time they are comprehensive and ecological, forming a closed-loop unified development.

In the words of Fang Zhe at the Huizhong Qunxing Plan conference, they are no longer just a novel or a movie, but an IP. The entire industry chain of entertainment content built around many excellent IPs is the entire Qunxing plan. It is the pan-entertainment strategy that Huizhong has implemented over the past year to the present!

"Cut, isn't it Tencent's previous one-stop online entertainment? What IP and pan-entertainment have been given a new name? Fang Zhe, you are too far-fetched!"

Many industry insiders who watched the press conference complained.

Fang Zhe laughed at this, and now Huizhong has finally completed the pan-entertainment layout of the entire industry chain. It is time to use the IT summit to popularize the next-stop online entertainment and pan-entertainment to these mocking colleagues. The difference.

At the end of March, the annual IT summit was held in Shenzhen as scheduled.