Reborn multinational giant

On the stage, Baidu's President Li was full of red and smug. It has been 4 years since Fang Zhe started participating in the IT summit. This is the first time he has overshadowed Fang Zhe!

President Li has great confidence that even if Fang Zhe’s turn to talk about 4G is next, I am afraid that he will not be able to tell the audience any new tricks that will excite the audience.

The next speaker was President Ali Ma, and Fang Zhe was deliberately arranged to be the last.

In the past, there was the cold water and not optimistic about Tencent Ma’s 3.5G, and then there was the wonderful imagination of Baidu Li’s various wearable smart devices. The audience was very curious. What will Ali Ma in the middle say?

Mr. Ma showed a signature smile. Among the four guests on stage, he was the only one who was not a technical background, so he did not talk about 4G technology or anything, but directly talked about Ali’s old business, e-commerce. .

"I don't understand technology, so I don't want to talk about the high-end 4G technology. I only talk about the impact that 4G may have on the e-commerce industry after the arrival of 4G.

In the recent period, our internal technical backbone in Alibaba has also done a lot of research on 4G technology. They finally told me that the biggest impact of 4G on Taobao and Tmall is that the speed at which users can scan product pictures has become faster!"

boom!

Mr. Ma’s humor caused a roar of laughter in the audience, and then Mr. Ma continued:

"Then talk about other effects. First of all, the Internet speed is faster, and the user's e-commerce shopping experience will definitely improve. In the past, out of the consideration of saving traffic and loading experience for users, our product information and advertisements are basically image display and text description. In the future, more short videos may be added.

In addition, in the 4G era, user traffic has increased and network speeds have become faster. The e-commerce model of live-streaming sales will become more popular. Taobao and Tmall are already planning live-streaming sales channels, and everyone can watch sellers in real time. Show, you can communicate directly with the seller if you have any questions.

According to our small-scale test, the conversion rate of live sales is many times higher than that of traditional page display, so I can’t wait to hope that 4G will be popularized sooner.

As for the wearable smart devices that Mr. Li said, if there are any, I believe they will be sold on Taobao by then!"

The audience was amused by Mr. Ma’s last sentence again. Obviously, listening to Mr. Ma’s tone, he didn’t seem to agree with Mr. Li’s beautiful vision of wearable smart devices. Mr. Ma of Tencent casually glanced at Mr. Li and hummed. It's two to one now!

"Well, among the four guests, the two CEOs surnamed Ma believe that although 4G will bring some good changes to the industry and the lives of ordinary people, it will not undergo subversive changes like 2G and 3G. Baidu Li In general, I am very optimistic about 4G, and even imagined wearable smart devices in the 4G era, and technological products such as smart homes will explode and become popular.

So next, let's hear what Fang Zhe, who has been called Fang Banxian by the Internet industry, thinks about 4G?"

The host Wu Ying interjected a few words. Following his question, the audience's eyes fell on Fang Zhe on the far right. Over the past few years, although the BATH ranking has been reversed, Fang Zhe’s success at the summit The location has not changed.

With a light smile on Fang Zhe's face, he said: "I think there is a sentence on the Internet that describes the difference between 2G, 3G and 4G very aptly.

2G chat to send text, 3G chat to send pictures, 4G chat to send short videos.

So to look at it straightforwardly, in the 4G era, the difference that most ordinary people can feel is just like Mr. Ma said, the network speed has become faster and the traffic has increased!"

The audience in the audience and Tencent President Ma both looked at Fang Zhe in surprise. They did not expect that Fang Zhe would actually support the views of his opponent, Tencent President Ma. It was not until the word "but" came out that some audience members had a tacit understanding. That’s true in my mind. Have you all forgotten that Fang Zhe’s favorite use of two words at the summits of the past few years is not a twist?

"However, I think Mr. Li is right. Top companies such as Google, Microsoft, and Apple are all studying wearable smart devices. This shows that wearable smart devices have become a trend in the future.

There is a saying that ideals are full and reality is very skinny. I think it is very appropriate to describe wearable smart devices in the 4G era.

Because in the 4G environment, the experience of wearable smart devices cannot be much better, and it is unlikely that smart phones will become the core carrier of the entire mobile Internet.

Coupled with the various technical problems of wearable smart devices, this determines that this field is only suitable for large companies as experimental and reserve business layouts, or some startup companies that master core technologies and cutting-edge technology talents.

Various reasons such as poor user experience, insufficient content, and limited use of wearable smart devices have destined that wearable smart devices can only be used as early adopters of some wealthy people in the short term, and cannot explode and spread rapidly around the world like smart phones. If the market wants to mature, at least it must wait until 5G or even 6G, ten or even twenty years later!"

Fang Zhe’s pertinent remarks made many viewers who had listened to Baidu President Li returned to rationality. Yes, wearable smart devices are all Google abroad, and big companies such as Microsoft are doing it. Startups unless they have special Core or cutting-edge technology, otherwise who would dare to engage in it?

Maade was almost fooled by Baidu's President Li. Although there are many entrepreneurs in the audience, few have top technical resources. If they really have the ability, they can get a job and earn a million a year. As for the painstaking and exhausting entrepreneurship?

The audience remembered the new outlets and entrepreneurial opportunities mentioned by Fang Zhe before, from O2O providing online to offline services to pan-entertainment as IP, to emerging consumption, diversified import trade, overseas shopping and overseas travel. Even Mr. Ma’s e-commerce live-streaming sales, which is not more reliable than imaginary wearable smart devices?

Of course, there are also many audiences with entrepreneurial ideas who are not giving up on wearable smart devices. Some of them believe that since foreign companies such as Google, Microsoft and other major manufacturers are doing it, then this kind of entrepreneurial trend will inevitably arise in China, even if it cannot be implemented. Real things, a fancy PPT can also be exchanged for hot money investment, right?

The audience’s thoughts were half-hearted, and the applause to Fang Zhe was not as enthusiastic as that of Baidu Manager Li. After all, Fang Zhe’s remarks contained a lot of cold water, and the enthusiastic audience did not like to listen to them. advice.

Come on, you say this one by one, are you afraid that we will take your chance and subvert you?Entrepreneurs who have never fallen behind are always a little arrogant!

Next comes the audience’s questioning session. In view of the adverse effects of the housing price issues raised by the audience last year, this year’s host Wu Ying specifically limited this year and audiences can only ask questions about 4G this year.

But this time, the number of questions has been increased to four, and each audience member can only choose one big boss who has not given priority to answer questions on the stage, and other big bosses can also express their views on the same question.

Wu Ying's arrangement was obviously to take care of the faces of the four big men on the stage, and to save it as before, the audience caught Fang Zhe and kept asking.

The first one to be drawn was sitting in the middle of the conference hall. A boy wearing glasses and a plaid shirt stood up and asked the first question to Mr. Li of Baidu, who was in the limelight just now:

"Hello, Mr. Li, I would like to ask, since you are so optimistic about 4G, what layout has Baidu made for 4G, and you said that you are very optimistic about wearable devices and smart homes. I don’t know if Baidu has done anything. Research in this area?"

"Puff", a female audience member sitting at the front, couldn't help but laugh out loud. This little brother's question is really a bit provocative!