Reborn multinational giant

Listening to Fang Zhe's vowed remarks, Mr. Liu's eyes lit up first, and then his brows frowned.

At first, when Fang Zhe said that JD.com and Ali would not lose in the competition, Mr. Liu was finally relieved, but then he thought, would not lose?How could he just not lose? Is it that Mr. Fang is so optimistic about JD.com and thinks JD.com can't beat Ali?

Fang Zhe looked at Mr. Liu’s slightly frowning brows, and said clearly in his heart: “Alibaba’s Taobao and Tmall follow a large and comprehensive e-commerce model, while JD.com has developed from 3C products to the present. There are a lot of categories, but the foundation and the plate are not a small gap with Ali after all.

The current business model of JD.com is the same as that of Amazon in foreign countries. There are two types of self-operated and third-party. This kind of platform competes with merchants for profit. It is destined that many businesses will be wary of JD.com.

If someday Tmall will only choose one platform to operate on Tmall and JD, do you think the business will choose Tmall or JD?"

Mr. Fang Zhe’s idea shocked Mr. Liu. In fact, this kind of unreasonable request for merchants to choose one of the two did happen in the previous life. When Tmall and JD.com competed, both of them asked the merchants to choose one. Under the high pressure of the supervisory authority above, the two companies gave up this suspected unfair competition method.

Mr. Liu was shocked and frightened. If Tmall really offered the conditions for merchants to choose between Tmall and JD.com, then most businesses would abandon JD.com and choose Tmall, because Tmall’s users and profit margins are indeed better than JD’s. Much larger.

On the contrary, on the JD platform, there are also JD’s self-operated flagship stores competing with merchants for profit, which makes many merchants very disgusted. Whenever any product makes money, JD will include what product into its self-operated scope, and in most cases it is self-operated. Products are also displayed in the forefront of searches.

In the words of many merchants, they would rather other merchants sell more than they do, and they do not want JD's self-operated stores to sell more than they do, because this kind of platform is too annoying to compete with merchants for profit.

Mr. Liu’s mentality was messed up by Fang Zhe’s few words. From the bottom of his heart, he always believed that JD’s second child was only temporary. Sooner or later, JD.com would defeat Alibaba just like foreign Amazon’s defeat of eBay.

But what Fang Zhe hopes is to make him recognize the reality, and first take his cock's seat firmly, and save him like his previous life, almost surpassed by rising star Pinduoduo.

Fang Zhe looked at Mr. Liu’s entanglement for a long time, and he said comfortingly: “Mr. Liu, I don’t think you should let Alibaba be the demon of you and JD. Alibaba is a competitor of JD. You should do your own thing first. As long as JD.com manages its own business like an iron bucket, Mr. Ma, even if he is irritated, can only watch JD.com grow slowly."

Hearing Fang Zhe’s comforting tone, Mr. Liu’s mind slowly eased, and then he put on a bitter melon face and complained to Fang Zhe:

"President Fang, what you said is simple. Since we learned that Ali will take the lead in establishing the Cainiao Network, the executives and I have no idea how many meetings have been held, but until now, there is still no particularly good way to deal with it. I just came here to beg you!"

Mr. Liu completely lowered his posture in front of Fang Zhe. Regardless of the strength gap between Jingdong and Huizhong, Mr. Liu just now wants to ask Fang Zhe, and you will not feel awkward to say one by one.

Fang Zhe pretended to be humble and waved his hand and said, "Where can I not ask for anything, Huizhong is a shareholder of JD.com, and it is what I should do to offer advice and suggestions for JD."

Mr. Liu's eyelids jumped several times, and he had a new understanding of Fang Zhe's cheeky.

Fang Zhe ignored his look and continued: "Although Huizhong does not have an e-commerce business, it has invested in many e-commerce companies anyway, Mr. Liu, do you know what Huizhong's investment criteria and conditions are?"

President Liu looked depressed. He knew that Fang Zhe suddenly asked a question, probably because he wanted to inspire him, but... he really didn't know what Fang Zhe wanted to say.

Seeing Mr. Liu's depressed expression, Fang Zhe's face solidified, and then he sighed and said, "Forget it, I shouldn't ask a hungry person how to cook rice, I should bring him the rice directly."

President Liu's expression was even more embarrassing, Fang Zhe directly explained:

"One of the criteria and conditions for our investment is to see if there is room for survival in the business this company does. With so many e-commerce platforms across the country, if it does business, both Jingdong and Ali are doing well, you think we will invest it?"

Mr. Fang, do you mean "differentiated competition"?Mr. Liu tentatively asked.

Seeing Fang Zhe nod his head, Liu finally breathed a sigh of relief. If he still didn't understand, Fang Zhe would doubt his IQ.

Following Fang Zhe’s idea of ​​differentiated competition, Mr. Liu suddenly thought that the e-commerce platforms that Huizhong has invested in these years are basically vertical e-commerce platforms, from honey buds that focus on maternal and child products to beauty products. Imei.com.

Even when Huizhong invested in JD.com, JD.com's main business was only 3C electronic products. Later, President Liu was not satisfied with the low ceiling of the vertical e-commerce platform, and this challenged Ali and began to expand into all categories of goods.

If Fang Zhe’s differentiated competition follows Fang Zhe’s differentiated competition, will it be possible for Jingdong to reverse and cut off other businesses to engage in 3C?Looking at Mr. Liu's suspicious eyes, Fang Zhe once again felt that his previous judgment was correct. Mr. Liu and JD.com had no talent for e-commerce at all.

"Differentiated competition, know yourself and the enemy, maximize your strengths and avoid weaknesses. These 13 words are my advice to JD.com! To put it out, differentiated competition means that you and JD should not always think about the transaction volume, the number of users, and the GMV Wait for it to surpass Taobao or Tmall in all aspects, but you should settle down and do your business with peace of mind.

Knowing yourself and the enemy, Taobao and Tmall are both large and comprehensive product routes, and 3C products are originally JD.com's advantages. JD.com must first ensure and expand these advantages, and then think about competing with Taobao and Tmall from other categories.

The current situation is that Tmall is introducing various official flagship stores to make up for the shortcomings of 3C electronic products, while your JD.com wants to keep up with Taobao and Tmall in terms of product categories. As a result, the business front is getting longer and longer.

Taobao and Tmall are C2C and B2C models. Goods and products are merchants and individuals. They are not afraid of the backlog of goods, but your Jingdong, all types of goods must be self-operated, and all types of goods must be stocked. This will last forever. , Let alone the profit margin of JD.com, operating costs are rising linearly.

Moreover, in addition to self-operated goods, JD’s logistics system is also built by itself. Storage costs and labor costs of hundreds of thousands of couriers have been rising. Now JD is still in the expansion period and sees no problems, but in the future, once the user benefits Exhausted, JD’s development enters the plateau area, these heavy asset costs will directly drag JD.com down.

I don't need to talk about the strengths and avoid weaknesses, just take advantage of JD.com's existing advantages and solve the exposed problems at the same time."

Fang Zhe’s words drew the cold sweat that Mr. Liu said. When he heard Fang Zhe’s words, Jingdong seemed to be dying, but Mr. Liu thought about it carefully. Every word Fang Zhe said was correct. Now Jingdong still These problems were not exposed during the period of rapid expansion, but once JD’s development slows down, these problems will inevitably erupt in a concentrated manner. Only Fang Zhe’s insightful eyes can see at a glance the hidden dangers that JD has buried since the beginning of its development. And bane.

Mr. Liu, with a cold sweat, looked at Fang Zhe eagerly and asked, "Mr. Fang."

Fang Zhe spread his hands, some people who hate iron and steel and said: "Mr. Liu, there is a ready-made example there. Why don’t you learn from him? The business models of JD.com and Amazon are so similar. The problems JD.com has encountered , Amazon must have encountered the same problem. How can he solve it? Can you just follow along?"

President Liu suddenly patted his head, yes, just follow Amazon. If in the future JD introduces Amazon investment, then the competition between JD and Ali will become a competition between JD + Amazon and Ali?