Reborn multinational giant

Mr. Liu showed a look of shame on his face. Anyone who was told that the only chance for a company he founded to survive is to "learn" from other companies, I am afraid he would feel uncomfortable.

Although JD.com has indeed been doing this all the time, Mr. Liu has another feeling when Fang Zhe said this.

Fang Zhe doesn’t mind this. In the face of the survival of the company, it doesn’t matter what "learning or not learning". JD.com wants to survive under the pressure of Alibaba. Grow, expand and build your own competitive advantage.

"Mr. Liu, although it is inconvenient for me to dictate how Jingdong should go about it, I still have some immature suggestions in the direction. I wonder if you would like to listen to it!"

Although Fang Zhe’s words are modest, Mr. Liu’s head is already nodded like a rattle. He is eager for Fang Zhe to write a special report to guide JD’s development work!

"I have just said that JD will face two major problems in the future. One is the exhaustion of user dividends, and the other is the increase in operation and maintenance costs, especially the increase in human resources. Therefore, for the former, JD must increase user retention and dig deeper. The potential for users to pay allows users to spend more money on JD.

To do this well, there is no shortcut, only a multi-pronged approach.

The first is to improve the service quality of JD.com and strengthen the existing membership system. You can also launch subscription members like plus, like Amazon, and give members some discounts, free delivery, and 24-hour customer service.

With the consumption upgrade of the national environment, users' requirements for services even exceed the requirements for products. Alibaba's Taobao and Tmall products have a wide range of products, and merchants are fighting each other. In this regard, Jingdong is easier to win!"

Fang Zhe’s casual suggestions made Mr. Liu's eyes bright. In the past two years, JD.com has been patronizing with Ali. It has continued to expand its product categories, and only give benefits to new users, but the service quality for old users and old members has not improved much. Had it not been for Fang Zhe’s reminder, I’m afraid Mr. Liu and Jingdong would not know when they would realize the seriousness of this problem.

Looking at Mr. Liu’s thoughtful expression, Fang Zhe continued: “Secondly, the whole society is now promoting the credit system, and policies are also guiding the expansion of domestic demand and consumption. Buying before paying has become a post-8090 and even more young people. People’s consumption habits, if JD.com can open up more consumption data to Alipay, Paypass may consider launching a targeted increase for JD.com!"

Fang Zhe’s second suggestion made Mr. Liu silent. In fact, since Huizhong invested in JD.com, JD.com has almost been exposed to Huizhong like a young girl.

Huizhong launched WeChat payment, established a credit system, spent spending on the Internet, and connected JD.com and other e-commerce platforms firmly into the WeChat payment ecosystem.

Nowadays, more than 60% of users choose WeChat Pay or Alipay when shopping on JD. Only the remaining 40% use bank cards, credit cards and other methods to pay.

Now, Fang Zhe’s words mean that he hopes that JD.com will give the remaining 40% of consumption data to Alipay, to improve the credit system of Alipay, so as to better target JD users to increase the consumption quota.

Mr. Liu was silent. Although he believed that Fang Zhe made this point for the benefit of JD.com, he still did not want to expose the last bit of JD’s privacy to Huizhong. In the past two years, the global Internet industry has been talking about big data. In this era, The value of data is immeasurable.

Fang Zhe is not irritated by Mr. Liu's attitude. At their level, it is not profitable and early. Even if Huizhong is a shareholder of JD.com, he has no right to squander JD’s interests.

Looking at Mr. Liu, who was silent, Fang Zhe smiled and said, “I’m just making a suggestion. With the continuous improvement of our WeChat Pay credit system, the average amount of users is also increasing, which is important for each of your e-commerce platforms. benefit.

Data is valuable only when it is used, otherwise it is piled in the database and has no other use except for disk storage. After you have discussed with the top executives of Jingdong, you can go to Li Yifei to talk about cooperation!"

Fang Zhe’s tone is full of pledges. He believes that even if Mr. Liu is reluctant now, he will be willing in a few days, after a year or two, because many of JD’s consumption data have been deeply integrated into the WeChat payment ecosystem, even JD. I really intend to do financial affairs by myself, and I can only do a little trouble, because Jingdong does not have so much capital to make a big deal, and Huizhong does!

In addition to the above two points, Fang Zhe also proposed to Mr. Liu to "make festivals". The so-called festivals means that Jingdong learns from Taobao and Tmall to engage in double eleven, and also engages in some of its own festivals, through festivals and activities. , To stimulate user consumption.

Fang Zhe didn't elaborate on this point, because now, Mr. Liu and JD.com, who have held several JD 618 store anniversaries, as well as the Double Eleven Carnival, already know this well.

Even some product managers of JD.com even made suggestions for Mr. Liu to create messy festivals such as the drinking festival, the Queen’s Day and so on. The purpose is to stimulate user consumption through various festival gimmicks.

Speaking of making festivals, Fang Zhe didn't say a few words, but Mr. Liu talked a lot to Fang Zhe on the contrary, which shows that he is very familiar with this method.

Fang Zhe looked at him with a wry smile. Although Huizhong has invested in many e-commerce platforms, Fang Zhe himself is really disgusted with these platforms for organizing a festival every other day. They are too late. Don't they know what numbness is?

No way, you don’t make festivals for others, all platforms are making festivals, so the vicious circle can only continue. Who blames Taobao for having a bad start and having a Double Eleven!

"Improve intelligent warehousing, explore unmanned sorting, and drone delivery!" This is Fang Zhe's suggestion for JD's ever-expanding labor costs.

According to the development of JD.com's continuous expansion of self-operated products and the continuous expansion of JD logistics, within a few years, JD’s asset model will be as heavy as traditional enterprises, reaching the labor cost of hundreds of thousands of employees and couriers. , The old maintenance fee is enough to swallow up Jingdong’s profits.

Why does President Ma always say that Ali will not do logistics by himself?One of the big reasons is that the logistics industry is a heavy asset operation, with high labor costs and very low gross profit. For Mr. Ma, Fang Zhe, and many big players in the Internet industry who advocate light assets and high profits, look. Not on!

However, since JD.com has followed the old Amazon road of self-operated + self-built warehousing and logistics, it must continue to reform itself and continuously reduce weight.

Fortunately, this era is in the era of intelligent transformation. Various smart devices, electronic systems, drones and other equipment have given JD.com a chance to lose weight and survive.

After sending away JD Manager Liu, Fang Zhe picked up a document on his desk and looked at it again.

At that time, he was late for the agreed time with Mr. Liu, also because he was in a meeting to discuss this document and WeChat Pay, or a major feature that Alipay will launch soon, Yu'E Bao!