Reborn multinational giant

"Is there any mistake? I opened a wealth management company to take care of a bunch of sales consultants, give lectures and give gifts, begging grandpa to tell grandma to cheat aunt, and even make people mistakenly think that they are engaged in pyramid schemes. As a result, they can absorb 10,000 to 20,000 throughout the year. Members, two or three billion funds have been considered brilliant.

As for others, just make an announcement when the product is online. In a week, the number of users has exceeded 3 million, and more than 20 billion of funds have been raised."

This is the inner cry of many small and medium-sized funds and wealth management company bosses after seeing the announcement made by PayPal.

Fundraising through wealth management is never a simple matter. First of all, without the approval of the regulatory authorities, it is illegal to raise funds by absorbing citizens' deposits for financial investment operations.

Secondly, it is also because of the various illegal fund-raising, usury, various frauds on the market, Ponzi schemes, and donation absconding that often exist in the private sector. Most of the public has a natural dislike and distrust of wealth management products. People would rather put the money in the bank to get moldy than buy some financial products.

For this reason, wealth management companies also use various methods to attract customers. They do their best to find relevant banks for consignment, tie-in with certain insurances, and buy a bunch of personal information from certain gray channels to make harassing calls. Handing out flyers, going to the park to hold health seminars for old men and old ladies, giving eggs and gifts, is actually touting wealth management products. Wealth management companies have exhausted all kinds of routines in order to raise funds from customers.

The formal ones will use the money to invest in real estate, do business loans and other investment and business activities, and then return to the customer to earn a difference in interest after they are profitable. Those who are irregular, or have serious operating losses, and bad debts, simply engage in Ponzi schemes. , Demolish the east wall to make up the west wall, and use the money of new customers to serve as dividends for old customers. What's more, the boss donates money directly to run away and travels abroad at ease, so that many customers lose their pants overnight.

Therefore, the chaos in the industry over the years has made it very difficult to raise funds in the wealth management industry. But now, Paypay casually launches a wealth management product, raising 20 billion in a week, just like fun. How can it not? Make people jealous and admire?

"His 8.2% annualized rate is not too high. The lowest annualized rate of wealth management products sold by Lao Tzu is over 10%. Why can't they be sold?" Many financial experts, fund managers, and even financial analysts , All fell into contemplation and discussion.

"Yue Bao starts at 1 yuan. The threshold is too low. Almost everyone can participate. The wealth management products we sell are at least 510,000 yuan or more. Below this amount, you can't even collect the cost!"

"The credibility of Alipay and WeChat Pay is displayed there. Most people believe in them and are not afraid that they will run away with money!"

"Payment and WeChat alone have hundreds of millions of users in China, and their users cover all parts of the country. People can join Yu'E Bao anytime and anywhere with an APP. We sell wealth management products, and we do both sales and lectures. Labor costs Too high, too traditional!"

"Yuebao can deposit and withdraw at any time. It is no different from demand deposits. Our wealth management products are basically fixed-term, and they can't fight it!"

"I think it is still the advantage of the Internet. It is easy to operate and has a large user coverage. A slightly larger Internet company can raise tens of billions of funds every minute!"

A group of financial experts analyzed and analyzed, and finally came to a conclusion that it is simply too easy for larger Internet companies to engage in finance!

Apart from other things, for any slightly larger Internet company, there are tens of millions of users, and it is not a matter of minutes to pull customers from these users for financial management?

Yu'ebao’s 3 million users a week and 20 billion fund-raising results have given the domestic wealth management industry and financial industry a new understanding of Internet finance. Many people have found that the flattening of the Internet, wide coverage, more users, convenient operation, and threshold In the face of various inferior advantages, the traditional financial management method is simply a cart!

Also affected by the shock, there are various large domestic Internet companies such as Alibaba, Baidu, Tencent, NetEase, and even JD.com, which was troubled by the establishment of Cainiao Network more than half a month ago. Many Internet companies seem to have seen one. Glittering gold mine, they don't have many other things, but many users!

The most profitable business is money to make money. Everyone knows this sentence. People like Ermayili and Netease Ding will understand just how business logic Yu'ebao is and how it makes money.

Everyone understands that now that Yu'E Bao has just been established, and can quickly catch up with this tuyere, you can also divide the cake. If after this period of time, wait until Yu'e Bao has deflated the wallets of the people across the country, and latecomers can only drink northwest. The wind is up.

Therefore, Erma Yili, Netease Ding, Jingdong Liu, and even Xiaomi Lei all convened company personnel to study and discuss the layout of the Internet finance industry.

In addition to these large-scale Internet companies, entrepreneurs all over the country who are busy catching up to the wind all day are also moving by the wind. After some research, many entrepreneurs discovered that the original Internet financial business model has long been secretly popular.

In the past two years, there have been thousands of P2P (small-value online loan platforms) registered and established every year across the country. Now PayTong has launched Yu'E Bao, which just exposes this industry that has been making a fortune in silence to broad daylight!

This is not bad. Yu'ebao has just been launched for half a month. The number of investment and financing of newly established P2P startups across the country has increased by 50% over the previous month. Many entrepreneurs are rushing to the wind to make money. As a result, many industry experts have said that the world of the financial industry is about to change, and the first year of Internet finance is coming!

"President Fang, even though I have already greeted you in the venture capital circle according to your instructions, I warn everyone to be rational and not to be scornful of the high risks in the P2P industry, but many entrepreneurs and investors should start companies and invest. Instead, they feel that we are afraid that they will steal the cake of the Internet finance industry and block their way of making money!"

Jiang Xiaoming, CEO of Shengshi Fund, reported to Fang Zhehui over the phone.

Fang Zhe was not surprised by this. Blocking people’s wealth is like killing their parents. For those entrepreneurs and investors who want to make money all day, the desire to make money has stunned their rationality. No one thinks. I will be the one who failed in entrepreneurship and failed in investment!

It is precisely because of witnessing the unbridled and barbaric growth of the P2P industry in the past, which eventually led to the collective thunder of the entire industry, a large number of P2P companies went bankrupt, funds were cut off, the boss donated money and ran away, thousands of investors and customers lost their money. Zhe just wanted to issue a warning in the industry, but in front of a sparkling gold mine, even if you tell him that there is a cliff ahead, many hot-headed people have to jump!

"Cooperate with some industry experts to study and research, to blow the news to the regulatory authorities. In addition, you contact Zhou Bin to make WeChat financial news popularize financial management knowledge among the people, and find more negative cases. We would rather let Yu'e Bao develop more slowly than let it. The hot-headed people threw the money to those unreliable P2P companies!" Fang Zhe gave instructions to Jiang Xiaoming and hung up the phone.

"Shengshi Shengshi, if the people have no money in their hands, how can they be called Shengshi?" Fang Zhe muttered to himself.