Reborn multinational giant

Not long after Fang Zhe’s easter egg program for Huami mobile phone ended, on Weibo, WCG’s official account marked the mobile phone commemorative version of Huami mobile phone with a small tail. The video of this program was released with the words: "Thank you Hua The wonderful show performed by Mi mobile phone for us! Thank you Mr. Lei for the mobile phone!"

At the same time, Fang Zhe also logged in to his Weibo account, reposted the Weibo, and commented: "Thank you for the mobile phone from Mr. Lei!"

Fang Zhe’s small tail marked on Weibo is also a commemorative version of Huami mobile phone. With Fang Zhe’s nearly 20 million Weibo followers, this Weibo has been posted less than a minute, and the amount of reposts and comments has been increased. Hundreds.

"I haven't watched the video yet, grab the front row!"

"Khan! I didn't expect that the mobile phone used by the world's richest man was given by someone else!"

"The relationship between Mr. Fang and Mr. Lei is so strong. It is normal for Mr. Lei to give him his mobile phone."

"What the hell is Huami? Is it a new brand from Xiaomi?"

"Huami mobile phone is the high-end mobile phone brand that Xiaomi will release soon. I didn't expect Mr. Fang to use the commemorative version first. I envy .jpg and jealous .gif!"

Fans commented enthusiastically on the Weibo just released by Fang Zhe. No one noticed. Among the hundreds of reposts, there was a reposter who was a red-hot female star in the entertainment industry in the past two years. Yang Mi.

Yang Mi not only reposted Fang Zhe’s Weibo, but she also commented when reposting: “Thank you, Mr. Lei for the mobile phone!”

The tail mark of Yang Mi's Weibo is also the Huami mobile commemorative version, which also shows that Yang Mi's official account is also forwarded by the Huami mobile commemorative version.

As the top three female celebrities in popularity in the past two years, Yang Mi’s every move has attracted the attention of countless fans. Just after Yang Mi just reposted this Weibo, countless fans across the country set Yang Mi as special fans. Open Weibo at the first time and check the Weibo reposted by Yang Mi.

"Thank you, Mr. Lei for the cell phone?" Many fans were puzzled, and even many fans didn't even know who this so-called Lei was.

However, this does not prevent fans from expressing their love and support to Yang Mi.

Many fans reposted or commented on this Weibo, and wrote: "On behalf of all the bees, thank Mr. Lei for giving us a powerful mobile phone!"

"The popularity of Da Mi Mi is really good, others take the initiative to send mobile phones!"

"I think the Weibo tail of Da Mi Mi has been replaced with the Huami mobile phone commemorative version. Is this the mobile phone given by Mr. Lei?"

"What brand of Huami phone, I haven't heard of it!"

This Weibo reposted by Yang Mi is like opening a Pandora's Box in the entertainment industry.

After Yang Mi, He Jiong and Xie Na, the two masters of the Mango Channel Happy Base Camp, Sun Li, who became popular with The Legend of Zhen Huan, the super-popular male star Hu Ge, and the Golden Horse movie emperor Huang Bo, have all reposted one after another. Fang Zhe's Weibo also reposted and commented: "Thank you, Mr. Lei for the mobile phone!"

Without exception, each of their celebrities publishes their microblogging tails, which are marked with the Huami mobile commemorative version, that is to say, these celebrities all use the Huami mobile commemorative version to forward this Weibo.

This Weibo, which started from WCG, swept the entire Weibo platform like a huge wave.

"Thank you, Mr. Lei for the mobile phone", "The brand of mobile phone used by Fang Zhe", "Huami Phone", "Yang Mi", "All-Star Lineup", "Lava Behemoth", and "How many mobile phones did Mr. Lei give" in less than two hours , Seven of the top 10 topics on the Weibo hot search list are about this Weibo and Huami phones.

At the same time, this video and this Weibo caused hot topics, and spread from Weibo to WeChat groups, Moments of Friends, QQ and other social platforms.

The marketing preheating before the release of Huami mobile phone completely detonated the entire network.

On the morning of August 28, facing the Bund across the Huangpu River, outside the Jianghai International Conference Center, which is adjacent to the landmark Oriental Pearl Tower, a red carpet of several hundred meters long stretched from the entrance of the International Conference Center hall to the street hundreds of meters away. .

The entire road has been closed. On both sides of the street, on both sides of the street, onlookers, media reporters and crowds watching the lively crowd surrounded the entire red carpet on the third and outer floors. Only the two ends of the red carpet were kept by security and staff. With unblocked.

After 9 o'clock, at the entrance on the other side of the red carpet, brightly dressed stars walked out of luxury cars and stepped onto the red carpet.

Yang Mi, Liu Yifei, Hu Ge, Zhang Ziyi, Fan Bingbing, Huang Bo... If it weren't for the many Huami mobile phone conference icons and logos around, I am afraid that many media and onlookers would think this is a Cannes Film Festival. Such an entertainment event.

At 10 o'clock in the morning, the Huami mobile phone conference, which has already earned enough attention and gimmicks, has officially started.

When Mr. Lei, wearing a sky blue shirt, dark blue jeans, and white Nike sneakers, stepped vigorously on the stage of the conference, he suddenly felt that what he was going to hold today was not like a mobile phone conference. , And more like a fashion or luxury goods conference.

Looking at the familiar faces of celebrities in the front rows of the audience, Mr. Lei strengthened his mind in his heart!

He took a deep breath and tried to say in fluent Xiantao Mandarin: "Welcome, very welcome, all stars, media reporters, invited guests and friends and Xiaomi fans, thank you very much for coming to Huami today. Mobile phone conference!"

Speaking of this, President Lei made a serious and half-bow to the audience. His real strength caused a burst of warm applause from the audience and Xiaomi fans.

"Before the conference officially starts, I want everyone to think about one thing first, what is a high-end mobile phone?" Mr. Lei raised a question, which caused the audience to think. Before any audience could answer, Mr. Lei asked himself Answered: "We did a questionnaire survey on the Internet before, and finally combined the answers given by all netizens to summarize the standard conditions of some high-end mobile phones.

First of all, many netizens believe that high-end mobile phones must be expensive, and Apple is expensive, so Apple is a high-end mobile phone, and Samsung Galaxy series are expensive, so Samsung Galaxy series are high-end mobile phones.

The second point is to be value for money, and you get what you pay for. Since high-end mobile phones are expensive, then this mobile phone must be worthy of the price, from the hardware configuration to the various services and experience. Mobile phones cannot be considered high-end phones, with high configuration, service and experience cannot keep up, nor can they be considered high-end phones.

The third point is also the decisive and crucial point that many netizens consider, innovative and unique product functions or service experience, such as Apple’s ios system and home button, such as the human-computer interaction experience of Samsung Galaxy S4, these are all Netizens define them as an important feature and product selling point of high-end mobile phones.

So now, let’s take a look at these three points. Is the Huami mobile phone that I will introduce to you and the world? Is it the last high-end mobile phone?"