Reborn multinational giant

The release of Huami mobile phones is like a bomb that has been invested in the domestic and global mobile phone industry. From domestic mobile phone manufacturers such as Meizu and Huawei to overseas mobile phone manufacturers such as Samsung and Apple, all have different degrees of attention to Huami phones.

However, in the eyes of these manufacturers, Huami's mobile phone gimmicks sell more and are not important. There are many topics on the Internet, and the public opinion is hot. It is not important. What is the two-year replacement, selling services, is not important. The only important question is One, if Huami phones are sold, how much can they sell?

Unlike other mobile phones in the past when they were officially launched after a ten-day and a half month after the conference, Huami phones with sufficient preparations will be sold on the entire network from 16:00 on the day after the conference.

At 16:00 on September 4, Huami mobile phones were sold online for a full week. The official Weibo of Huami mobile phones announced to the outside world the sales results that major mobile phone manufacturers have been waiting for: 300,000 units!

In one week, Huami sold 300,000 mobile phones!All the mobile phone manufacturers who paid attention to the sales of Huami mobile phones were surprised!

The sales volume of 300,000 mobile phones in a week is not too much. At present, even the second-rate mobile phone brands in China can sell at least 400,000 or 500 thousand mobile phones in a week, but when these 300,000 mobile phones are all such expensive as Huami phones When it comes to high-end phones, the situation becomes very different.

The reason why a high-end mobile phone is called a high-end mobile phone is that it is expensive, and only a few people are willing to spend money on this kind of mobile phone.

Nowadays, there are only two high-end mobile phones that are well-known in the global market and occupy most of the market. There are only two brands of Apple and Samsung. Although domestic domestic mobile phone manufacturers have been coveting the high-end mobile phone market for a long time, after repeated attempts and failures, everyone They are all honestly fighting in the low-end mobile phone market.

But now, the emergence of Huami mobile phones has achieved an amazing sales volume of 300,000 units in just one week. How can this not shock the major mobile phone manufacturers.

"The data is falsified, 300,000 copies a week, I think 30,000 copies are about the same!"

"The lowest price is 4800, 300,000 units are sold at least 1.4 billion. If you want to sell it according to this trend, its annual sales cannot be 70 or 80 billion?"

"You are so exaggerated. After all, it has just begun to sell. It has accumulated a lot of potential users, and it will definitely not reach this sales in the future!"

"Even if it can't be reached in the future, this data is too good. According to our estimates, the cost of each mobile phone will not exceed 3,000 yuan. The net profit of selling a mobile phone is 1,800, and 300,000 units are 540 million yuan. Not to mention that other versions of phones make more."

"Tsk tusk tusk, I heard that their Redmi series phones make a profit of less than 100 yuan per mobile phone. These 300,000 Huami phones are worth 5 or 6 million Redmi phones!"

"You said why their mobile phone name is called Huami? Isn't this robbing our name? Those who don't know thought it was our Huawei mobile phone brand!"

"The Mate series that we released at the beginning of the year was priced at 2688. It seems that we are still a little too small!"

Huawei’s wireless terminal business unit, Mr. Yu, who is in charge of Huawei’s mobile phone business, and a group of executives talked a lot. Most of Huawei’s executives couldn’t believe that Huami phones could sell so much sales.

!President Yu knocked on the conference table with his fingers, signaled the executives present to be quiet, and then said:

"Mr. Ren asked us to learn from Xiaomi to use Internet thinking to make mobile phones. Now we are still preparing to learn about Xiaomi's glory brand. Xiaomi has begun to make a Huami again. Everyone tells us that we should wait and see the changes in the next step or do it in advance. Some other layouts."

"The layout is definitely to be deployed. The advantage of our mobile phone is Huawei’s years of technical accumulation and self-research advantages. The only difference is product capabilities and marketing capabilities. Since Huami phones can compete with Samsung at the price of high-end mobile phones above 5000 Competing with Apple, then Huawei naturally has this strength."

"I think the service thinking proposed by Huami mobile phone has great potential. In the past, we have neglected the consumer experience after buying the mobile phone. If Huami mobile phone can be successful, then we must learn this service thinking, maybe this is Our domestic mobile phones compete with foreign brands such as Apple, Samsung, etc. to compete for the high-end mobile phone market!"

"The P series and Mate series that we have released in the past two years were originally intended to increase the price slowly from two to three thousand. Now it seems that this strategy is still a bit conservative!"

The executives of Huawei's mobile phone business have been talking about it. Regardless of whether the sales of Huami mobile phones are true or false, at least major domestic mobile phone manufacturers have once again sprouted the idea and determination to enter the high-end mobile phone market. The teacher of Huami mobile phone is in front. At least they will not be like in the past, not knowing what to use as the core competitiveness of their high-end mobile phones.

Domestically, major mobile phone manufacturers are shocked, doubtful, or envy or jealous of the sales of Huami mobile phones. Overseas, Apple and Samsung, two of the world's top mobile phone giants, pay more attention to this matter.

In the past, whether it was China or the global high-end mobile phone market, these two companies have always been fighting each other, but now, domestically produced Huami mobile phones have sprung up and are beginning to erode their share of the high-end mobile phone market in China and even the world!

South Korea, Samsung Electronics Headquarters, Samsung Electronics President Lee Jae-yong, asked his subordinates standing in front of him:

"Is the news true? The Chinese mobile phone brand called Huami really sold 300,000 units in a week?"

"Yes, I have sent someone to verify this. This news was officially released by Huami Mobile on China's Twitter-like social media "Weibo". It is now being reported by Chinese media to some international media. In this news, an arrogant Chinese media claimed that the emergence of Huami phones will completely drive Samsung out of the Chinese market!"

"Huh!" Li Zairong sneered: "These Chinese media are really arrogant, why don't they say to drive Apple out of China!"

The subordinate standing in front of him smiled awkwardly, and then said: “The media analysis said that Apple’s IOS system is very different from the Android system used by Huami phones. In contrast, Samsung, which also uses the Android system, It’s easier to be robbed of market share by Huami phones!"

"Do you believe their analysis?" Li Zairong looked at the smile on the faces of his men in front of him, and suddenly asked coldly.

"No, no!" The subordinate hurriedly shook his head to deny that he had cold sweat on his forehead. In South Korea, the "rich and enemy country" Samsung is the sky, and Samsung's prince Lee Jae-yong can just say anything. Let him rise up in South Korea, or never get stuck.

"Inform all directors to have a meeting at 3 o'clock this afternoon. Those who are not in the company should also attend the video conference on time."