Reborn multinational giant

"WeChat Mini Programs will kill the app store!"

Many developers at the scene deeply agree with this view.

It should be known that nowadays, regardless of Android phones or Apple phones, the applications that users download and install are basically from the built-in application store of the phone, so basically all developers must look at the application store.

On relatively open Android phones, Huizhong’s 91 Assistant, Google’s Google Store, and major mobile phone manufacturers’ own application stores each lead the way.

On relatively closed Apple mobile phones, Apple’s own appstore only covers the sky. No third-party company wants to build its own app store on Apple’s mobile phones, even with built-in WeChat apps across Android and Apple’s two major mobile platforms. On the distribution platform, when users click to download, they will only jump to the corresponding appstore application interface!

In the past few years, this traditional application distribution model has basically matured. No matter how much the application makes money, a certain percentage must be given to the corresponding application store. Apple’s appstore takes 30%, 91 Assistant and Google Store also take 3 Like other app stores, they vary from 30% to 50%. Even some app stores with a dark conscience make more money than app developers.

Therefore, the industry has been circulating the slogan that channels are king in the mobile Internet era. Whoever masters the application distribution channels can make money lying down!

As a rebirth, Fang Zhe, who has mastered the general trend of the times, has included 91 Assistant early, and with his step-by-step "foresight", 91 Assistant has become the world's largest application store on the Android platform, WeChat applet The life of the leather application store, I am afraid that the first one to remove is the life of 91 assistant!

The courage of Huizhong's self-revolution has moved many developers, but there are also developers who believe that the life of the WeChat Mini Program Revolution 91 Assistant is not Huizhong’s own left hand hitting the right hand, but Huizhong’s left pocket and the right pocket. That's all, the WeChat applet is really broken, I am afraid it is the life of other app stores!

The discussion of on-site developers has been overwhelmed by waves. Many developers believe that WeChat applets will trigger a revolution in the global software industry. However, there are also many conservative and sensible developers who believe that development based on simple web technology WeChat applets are unlikely to have particularly complex functions, and even less likely to achieve the experience of using native apps.

Sure enough, Fang Zhe on the stage also poured cold water on the developers at the right time to avoid the greater the expectation and the greater the disappointment.

"Just now we mentioned that WeChat Mini Programs are developed through simple web technology, no need to download and install, click or scan codes can be used, these are the two major advantages of WeChat Mini Programs compared to traditional applications.

However, since there is a small word in the name of the WeChat applet, it means that the WeChat applet is still not as good as the original application in some aspects. I think you will experience a lot when you come into contact with the WeChat applet in the future. , WeChat applet is only suitable for some simple application scenarios. You can talk about simple e-commerce pages, news information, restaurant ordering, various o2o application scenarios, and some small games with simple logic and low performance requirements. !"

Although Fang Zhe said it simply, many developers in the audience are already breathing, because every word and field mentioned by Fang Zhe may become a new entrepreneurial outlet and opportunity in the future.

Is the WeChat applet simple?It's not simple. Fang Zhe's next words will make the developers who live and watch the live broadcast very excited to understand the real potential of the WeChat applet.

"So, does our mini program sound like it has only this capability? The development is simple, no download and installation are required, and the entrance is flat. If it is just this capability, why should we put it in WeChat?"

"What is the biggest potential of WeChat Mini Programs? It is WeChat's huge user base and traffic, and it is WeChat that bridges the gap between Android and Apple's two major mobile operating systems. A WeChat Mini Program can be used by both Android and Apple!"

Wow!There was a burst of enthusiastic cheers from the developers on the scene!

I’m not a developer, and I don’t understand their love-hate entanglement with the two major mobile operating systems of Android and Apple. After the application installation package is released, two copies are obtained, and the compatibility is adjusted. The program has to be adjusted twice. BUG, there is no BUG and the other has BUG, ​​both have BUG, ​​so it's not the same BUG. In short, developers have been complaining about Android and Apple for a long time.

Fortunately, nowadays, the WeChat applet has come out. Even if it is inferior to native apps in some aspects, its advantages are unmatched by native apps. What's more, it has WeChat across the two major mobile platforms of Android and Apple. Supported by the huge user traffic, which application distribution channel can be as powerful as WeChat?

Therefore, the developers at the scene directly expressed their warm celebration of the birth of the WeChat Mini Program with the warmest cheers!

Next, Fang Zhe briefly introduced the development standards and operating rules of the WeChat Mini Program to the developers.

In the next six months, WeChat Mini Programs will still be in the stage of internal testing. Only a few invited developers and developers who are eligible for internal testing can upload their own WeChat Mini Programs on the WeChat Mini Program platform. However, during this period, Any developer can start to learn and download related development kits to develop their own WeChat applet, and after the official beta of the WeChat applet, they can upload their own WeChat applet.

The news that the WeChat applet is still going to be tested for half a year has cooled down the enthusiasm of the developers. However, more developers are gearing up to learn and develop their own WeChat applets. Wait until the WeChat applet After the official beta of the program, it became a hit!

Few developers questioned the bright prospects of WeChat Mini Programs. If the WeChat Mini Program under Tencent launched the WeChat Mini Program in the past, it has been dormant for nearly two years before it became popular, then Huizhong has now become the world's second Internet company by market value. The built-in WeChat mini program with nearly 1.4 billion users around the world is hard to imagine!

When Fang Zhe stepped down, the developers at the scene were still wondering about the WeChat applet.Later, Huang Zheng, who is in charge of the game business, Li Wenbin, who is in charge of the cloud computing business, and other department heads successively took the stage and introduced various heavyweight projects or applications to the developers.

The two mainstream game engines, Unity and Unreal, were acquired and integrated by Huizhong. In addition to the upgrade of these two engines, they better support mobile 2D and 3D game development. Now these two engines and Huizhong’s open source engine cocos2d, It also began to support the convenient development of WeChat applets, and launched corresponding work platforms and related plug-ins.

In terms of cloud computing, Huizhong Cloud will give full support to WeChat applet developers around the world, launching various solutions and discount packages.

A small accident occurred during the period, that is, Li Wenbin accidentally leaked, revealing to developers that Huizhong will open source a large number of projects in the future, from games to cloud computing and WeChat, 91 assistants and other globalized large-scale applications behind the top Technical solutions, etc.

In addition, Huizhong is about to integrate open source..., Li Wenbin said here, the news that the acquisition of the open source platform github by God came to Huizhong still belongs to the confidential level, his bald mouth, he will always be punished He did ten push-ups in front of the executives of Huizhong. This is one of the confidentiality rules set by their senior executives. Push-ups are small and lose face!

A blockbuster feature brought the Huizhong Global Developers Conference to the end. At the scene, many developers wondered if there was no finale project for this conference, or that the finale project was the WeChat applet introduced at the beginning. Fang Zhe, who had been backstage for more than two hours, returned to the stage.

"Next, what I want to introduce to you is the finale of our conference today.

The progress of the times is inseparable from the advancement of technology. Without the birth of the mobile Internet, then I and everyone here today might lead a completely different life.

So today's last content, we will return to the essence of technology and explore how those technologies that can change and subvert an era are produced!"