Reborn multinational giant

In the morning, warm, non-dazzling sunlight falls through overlapping leaves on both sides of the street on London's suburbs on Green Street.

A townhouse is dotted on both sides of the street.

At this moment, in front of Villa 12 Green Road, Feng Xue embraces her sweet friend, and the joy is overflowing with words.

Tian Tian is called Lin Tian Tian. He is a Chinese Baoshima. He was a classmate when Feng Xue studied in the UK. Because he is also a Chinese from a foreign country, he became a girlfriend shortly after they met.

“Ah introduce you, this is my husband John, this is our baby Arthur!" Lin Tiantian introduced his family to Fangzhe and Feng Xue with a mouthful.

Fang Zhe and John graciously shook each other's hands.

Not waiting for Feng Xue to introduce Fang Zhe, Lin Tiantian said naturally:

“This is the big rich Fang Zhe, who is even more handsome in person. If we marry you after Xiaoxue, you can't bully her!"

Fang Zhe nodded with a smile and said that several people walked indoors while chilling. Li Wen and several bodyguards stayed outside to wait.

“Wow, your son is so cute, I want to kiss him!" Feng Xue looked at Arthur in the stroller, and his mother loved him so much.

Arthur, who was less than one year old, inherited the tenderness of the Oriental woman and the fortitude of the European man, not to mention Feng Xue. Even Fang Zhe felt that the child could not be cute.

Lin Tiantian heard her son being praised and the smile on his face was better. She and Feng Xue teased Arthur while nursing him and chatted about their different lives in the years after graduation.

Feng Xue returned home, had his own career and found his own Prince Charming. Lin Tiantian stayed in England after graduation. At first he worked in a bank, and later married his husband John, he became a full-time wife.

After a short chat between the two women's parents, Fang Zhe followed John, first visiting their cozy home setup and then crossing the hallway into their backyard.

The backyard is not big, it only looks like 30 or 40 square feet, but it is neatly packed, with a simple lawn, bright flowers, an open coloured umbrella, a simple coffee table and two chairs.

After John poured the coffee to the two of them, he talked with Fang Zhe. Although the two were very different in terms of wealth, he also found some topics that were interesting to each other. Especially since Fang Zhe learned that John was a designer of ARM, a famous chip design company, he became more interesting.

“One thing I admire about you, ARM, is that you can beat giants like Intel in over 20 years and become kings in mobile chip architecture design.

Today, more than 90% of mobile phones and tablets around the world use your company's architecture, so you can say that the next generation of mobile phones are all in the hands of your designers. ”

Fang Zhe said with some emotion that the performance of the mobile phone is determined by the chip, while the performance of the chip is determined by the design, and the core of the design is the architecture. The architecture is like the skeleton of the human body. It is up to the architecture to decide how tall and strong it can be.

As for the so-called mobile phone chip designs like Qualcomm, Apple, Samsung, Huawei Hess and so on, they are mostly developed on the basis of the ARM architecture. It is like a person who adds flesh and blood on the basis of the skeleton, and what eventually grows, and how much capacity, is decided by these companies of secondary design.

These companies, instead of lacking the ability to design skeletal architecture, have gradually replaced this part of the work with the advantages of high performance, low energy consumption and low cost in the chip industry over the years of development competition.

In addition, ARM gradually established its leading position in the mobile chip design industry through binding with well-known chip designers such as Qualcomm, Apple and Samsung through an open cooperation strategy.

John shook his head and said: "You're right, not entirely right, and I think you may also understand that Moore's Law is getting closer to its limits in recent years, and the most advanced mobile chips in the world have gone below 20 nm, and I'm afraid it won't take 5-10 years for the current design architecture to undergo huge adjustments and changes.

And in recent years, the higher the call of a new generation of chips centered on artificial intelligence AI, the harder it is to say that ARM will not be able to fully maintain its leadership position today.

Like the original Intel, Intel had dominated the computer market for decades with the x86 architecture, but who could have imagined the rise of smartphones, overshadowing the classic x86 architecture, which gave ARM the opportunity to rise. ”

Fang Zhe nodded. John was right, the times have changed. There are new giants who have risen while the times are falling. Arm is Intel, Apple Samsung is Nokia, Android is windows, WeChat is facebook, and so on. There are countless cases from all walks of life.

Even so, as a ruler of a certain field, it will generally rule for more than a decade or even a few decades. At least today, regardless of whether it is the previous decade or the next decade, the dominance of ARM in the field of mobile chip architecture is unshakeable, because Fang Zhe says that the performance of the next generation of chips is determined by ARM designers.

“Speaking of performance design, it seems that we designers determine the performance bottleneck of the chip, but in fact, apart from the linear development of Moore's Law, it is also mobile phone giants like you who really determine the performance of the chip design.

Compared to the performance of most ordinary applications, the pursuit and improvement of performance in your amusement industry drives mobile phone manufacturers and our designers to find ways to improve the chip performance.

If the chip we designed doesn't do a good job of showing your play needs and effects, I'm afraid we'll be eliminated soon. ”

Fang Zhe nodded, like Huizheng leading the mobile phone game trend, how much influenced the shopping choices of tens of millions of players around the world. If it weren't for the many games developed by Huizheng, the higher the performance requirements of the opponent's mobile phone, the players' desire to switch machines would not be so strong.

Nor will it drive the rapid development and progress of the entire mobile phone industry chain.

To put it bluntly, from the ARM design chip architecture to the eventual gathering of people to develop mobile phones for global players, this has become a complete ecological circle. If consumer content such as games no longer requires or slowly improves the performance of mobile phones in the future, I am afraid it is time for the mobile phone industry and the entire mobile phone industry chain to decline, just like the current computer industry chain.

Fang Zhe and John talked a lot. From the development trend of the chip in the next few years to the industry trend, there are hunting involved. After all, John is just an ordinary designer, and Fang Zhe can't talk to him too deeply.

Especially a few times talking about the chip industry in China. Although John exercised utmost restraint between words, Fang Zhe could still feel his contempt. In John's words, as a country with a population of more than 1 billion, China should just be a chip consuming country with peace of mind.

“All right?" Fang Zhe was too lazy to explain and defend himself with an old foreigner. He was not Chinese. He would not understand the pain of being caught in the neck. He and Huizhong had not grown up before to do anything about it, but now Fang Zhe feels that he should do something after returning home.

In the afternoon of that day, Fang Zhe was at the London International Airport and sent Feng Xue back on a private plane. He was basically on official business in Europe for the next few days, so his mind was weakened.