Reborn multinational giant

Both WeChat's bright first day update rate and WeChat's small program's good first day opening rate satisfied Boss Fang Zhe.

And the official representative of jumping this WeChat mini-program, the horror data of 70 million users on the first day, makes Fang Chuxi even more pleased. Such data, not to mention the global theater manufacturers, I'm afraid even those S-class studio producers who gather the crowd, will be stunned to see this data.

72.3 million a day! 86,400 seconds a day, almost every second, nearly 840 new users are added to the jump.

Even so, this WeChat version 4.0 update is globally known.

Even so, the jump is a classic representation of the WeChat mini program.

Even so, the jump on WeChat Small Programs Square is very prominent.

Even so, micro-credit users can skip registration.

Skipping the data, it must be horrible!

Jump team shocked, WeChat team shocked, even Fang Zhe, the big Boss, a little shocked, not to mention the next day when WeChat official, released this data to the outside world, outside theater industry and the entire Internet industry and the whole network of friends shocked.

“Fake it! How could there be so many people dancing in one day? I'll believe this data in a few days!"

“72.3 million real players, how can it be? WeChat officials won't have a bunch of robots!"

“It's a little scary, but I still believe in this data. How could WeChat and such a big Internet company joke about this kind of data? ”

“ohmygod! There were 72.3 million players playing and jumping with me yesterday, and it looks like I'm not the only one who lost his mind. ”

“Pervert, I now believe that the crowd is a naturally occurring entertainer, even if there are so many users of the fires, now we are doing a little play, actually on the first day there are nearly 100 million people playing, this world is crazy, the crowd is crazy!"

“It should be true. When I got up early in the morning, my jump ranking of friends had dropped to more than a dozen, and now I play this little game in my circle of friends!"

“Although it's just a little game, I'm really a little stunned. I have to brush my records again after class!"

“I can't believe I'm playing with my phone in class upstairs. I'm going to report you after class!"

Compared to ordinary online friends who are just shocked and watching the lively mindset, companies, teams and developers in the global entertainment industry are a bit crazy!

“Look, look at this number, 72.3 million. Do you know what that means? This means a blue sea bigger than the Pacific Ocean has emerged! Can't our company do such a simple little tour? It's done. Did another company do it? It's done.

So the most important thing we have right now is time, it's time, we're going to grab the Blue Sea before anyone else, even if we can't do such horrible data, even if we can only do one percent of it, it's 700,000 users! "

An entrepreneurial entertainment company that hasn't improved in years, the boss roared at the project manager who started several projects.

“The platform effect of WeChat is too horrible, this is far from being an appstore, 91 assistants and any app store can compare, just get the recommended spot for WeChat applet, in minutes users are broken hundreds of millions!" some internet product managers excited.

“It seems that our company must hire WeChat mini-programme talents immediately. It is already a little late for us to convert to mobile. As a result, the mobile app developed by several competitors along with us has always ranked ahead of us in the app store. This time, we must develop the WeChat mini-programme earlier than them to fight a turnaround!"

The CEO of a real estate intermediary company told CTO, the company's technical director.

“Strong, resign and work with me. We will study and learn together when WeChat Small Program is tested. Now is the best time to start a business. We know the development of WeChat Small Program better than others. This is our leading advantage. If we delay it for another six months, we will lose this advantage!"

A software outsourcing company in Jianghai, a programmer who was working overtime, received an invitation from his former colleague who had left the company to start a business. He was a little loose in his heart and looked at himself as he was about to reach the threshold of a 30-year-old career. If he didn't take another turn, the chances were even more remote.

Across the globe, many entertainment industry practitioners, entrepreneurs, and internet industry practitioners and entrepreneurs are shocked by the data after the jump and WeChat mini-program public beta.

Global player developers are crazy, global Internet entrepreneurs are crazy, so big a venture, whoever doesn't catch whoever, just don't start a business.

The WeChat mini-programme, in particular, is a jump in the data performance of this mini-game over the next few days, which makes the entrepreneurs of the global entertainment industry even more insane.

The day after the jump went live, users surpassed 120 million.

Day three, 160 million.

A week of jumping online, the total number of users exceeds 280 million, the maximum daily number of active people exceeds 150 million, and the maximum number of online people exceeds 60 million at the same time!

Up to 60 million online at the same time! At some point, 60 million people around the world are playing this enchanting little tour at the same time! Such data indicators are enough to be recorded in the history of the entertainment industry!

When people think it's time to jump and refresh their eyes with WeChat apps, an even bigger message bombs the global entertainment industry and the Internet industry:

The official WeChat team announced that McDonald's advertising contract will be won in a jump and McDonald's will spend $50 million to advertise in a jump and small tour!

Fifty million dollars! Converted to nearly 350 million RMB! Spend 300 million dollars advertising in a little game. My God, is the world crazy or is McDonald's crazy?

“No mistake, this little tour actually spent 50 million dollars advertising, McDonald's money is not too much to burn!" a lot of netizens spit.

“Oh, I think McDonald's advertisement is very cost-effective, now jumping more than 300 million users around the world. Nearly 100 million players around the world play this little game every day, which is equivalent to adding hundreds of millions of accurate direct exposure to McDonald's every day, which is more cost-effective than going to television or online advertising!"

An intelligent netizen analyzed.

“Is it a bargain? Does an enterprise like McDonald's have to advertise? How do I feel that McDonald's has a py deal with the crowd!" countered a Keyboard Man netizen.

“Does McDonald's need advertising? You can ask such questions upstairs, and you don't know anything about the market marketing of the fast food industry at first glance. You may not know that enterprises like Kendrick McDonald's spend 10% of their annual revenues on advertising. The purpose of advertising is not because of insufficient visibility, but to keep you aware of it and go into the store to consume it!

$50 million looks like a lot, but it's really nothing for a global marketing company like McDonald's. Instead, McDonald's is jumping and advertising a dozen times, and the ghost knows how much McDonald's global turnover will increase in the coming period! "

Soon, the global jump users, when they open the jump again, found many boxes in the play, all turned into McDonald's store style, or McDonald's hamburgers and so on.

As a result, there are not a few micro-credit users who go to nearby McDonald's to eat. According to the McDonald's data department, the average turnover of global stores rose by more than 20% only on the first day of jumping advertisements. McDonald's advertisement is worth it!