Reborn multinational giant

Many watching WeChat mini-program entrepreneurs have become mad. Whether WeChat mini-programs previously debated by global developers will revolutionize app stores' lives now far outweighs the voices of the opposition.

In addition, executives of major internet companies around the world, especially CEOs of internet companies with hundreds of millions of users, have also begun to convene senior executives to discuss whether they want to follow the wind and make small programs.

A small program, to put it plainly, is a kind of technology that embeds another program in an application. This mode is equivalent to using the application as a platform or application store. If the user size of the application is large enough, then the various small programs developed on the basis of the application have sufficient prospects.

Sandar Pichai, Head of Chrome and current Android President at Google Headquarters, California, USA, gathered his executives to meet.

In recent years, Huizhong, a world-class Internet giant that has emerged from China, has no direct competitive relationship with Google in its core business, but Google executives and employees are paying increasing attention to Huizhong.

As one of Google's core executives, Sandar Pichai has been following the WeChat mini-program with great interest and research since last year's meeting of developers.

Even then, he specially selected a team to study and analyze the potential and future of the WeChat mini-program, as well as the possibility and necessity of Google doing the mini-program.

Since its inception, Google's core business has been search engines, until later another core business, Android, both of which have terrestrial platform attributes and do not involve specific business logic. Therefore, Google has always had a great interest and interest in platform-type business.

And now, the WeChat applet, Sandar Pichai and a lot of Google executives see this potential and possibility.

Now, the fire explosion after WeChat mini-program public testing has further strengthened Sandar Pichai's determination and confidence to push Google to do the mini-program.

“These days, the performance of the WeChat mini-program launched by WeChat, which we all belong to, I think you should already know and see, the development potential of the mini-program is unquestionable, so I decided to push forward with Google's development of the mini-program.

Includes the Google Search Toolbar, Chrome for desktop and mobile, and full support for small program access. ”

At the beginning of the meeting, Sandar Pichai made his decision known.

The executives in the conference room, who had not spoken for a while, many of them had long anticipated that Google would move into the field of small programs, and now Sandar Pichai's decision was in full swing.

Some executives who have joined Google for more than a decade and are highly qualified, but have a traditional attitude, have raised objections.

“I don't think we should follow Feng WeChat to do any small programs. You only see a lot of people using WeChat to search for small programs, but did you ever think that WeChat small programs let WeChat out of its essence as a core IM communication software?

Now WeChat, like a big chop, has chat, shopping, payment, plus now WeChat apps, its programs have become more and more bulky, and less like a clean chat software. I heard many friends say that they want to delete WeChat and replace it with a purely chat powered software!

If we learn WeChat, adding some messy stuff to the search engine, sooner or later it will become bloated and eventually be abandoned by users! "a blonde executive with golden hair, calmly countered.

“Bloated? Mr. Walker, do you know that WeChat's functions can be dynamically adjusted, you can turn off any function you don't like and treat it only as a pure chat software, so as far as I know, your WeChat installation package is only a few M in size!"

“Of course, I am not just saying that its program is bloated, but the experience and feeling it brings to the user. Even if I delete it with only the chat function, it cannot change it in the outside world. In product positioning, I already feel bloated and complicated.

A few years ago, you might have told me that WeChat was a chat software, so now it's here, but would you have told me it's just a chat software? "The executives called Walker shrugged and disagreed.

Sandar Pichai shook his head with some headaches, and Walker, a traditional cliché, has always advocated minimalist models, and in its identity, Google should be a search engine, not something else.

Likewise, WeChat should be a chat software, and it should not be anything else. He hasn't moved his nest since Google was founded, and he doesn't know how to talk about the concept of the business circle in the Internet industry now. If WeChat did everything searched for one day, what will Google do then?

WeChat has always hoped to cooperate with Google to embed Google search in WeChat, but has been rejected by Google. The fear is that one day users will only know that WeChat does not know about Google search.

So Sandar Pichai would have been kicked out of the executive team had he not listened to Walker's old-fashioned remarks, which he had done well in the early days of Google.

“Anyone else have a problem?" Sandar Pichai asked again, seeing that he had not answered his question, Walker could not help but turn around and think that there were really Walker's allies among the executives present.

“I also object to making small programs. It is obvious that the advent of WeChat small programs has greatly weakened and threatened the dominance of our app stores such as GooglePlay and Apple AppSotre, and even the 91 assistants under our own umbrella.

If we sit on the WeChat mini-program, I'm afraid that the less revenue and influence GooglePlay will have, the more likely many apps will bypass the app store, directly develop the WeChat mini-program, and then divide and flow into the waist bag of WeChat and the crowd. We should do our best to prevent this from happening.

Therefore, I suggest that the most important thing at the moment should be to put pressure on the hub together with Apple to sign a WeChat mini-program withdrawal agreement with them. If WeChat mini-program revenues and orders are generated by WeChat downloaded through GooglePlay platform, we should also draw a certain percentage of the service fee! "

Once the executive's words were finished, many executives in the audience looked strange. According to him, Google's hand was inevitably too long, because WeChat was downloaded from GooglePlay, so should Google draw a profit from the WeChat mini-program on WeChat? This has not given rise to such “shameless” precedents throughout the Internet industry.