Reborn multinational giant

The executive made some “shameless” strange remarks that silenced everyone present, but although the proposal was “shameless", several executives did agree with it.

“I agree that if WeChat is downloaded from one of our GooglePlay app stores, we shall collect the platform service fee regardless of the revenue generated by any minor program on WeChat.

Otherwise, we should even consider removing WeChat. After all, we GooglePlay already have an agreement that prohibits any listed app from nesting other applications inside the app. WeChat's doing so now constitutes a violation of this agreement. If we take this as a legal basis to bring a lawsuit against Huihu, we have full certainty of winning! "

It is forbidden to nest other apps in listed apps, which is the agreement they have in GooglePlay and in various app stores.

It's just, does a small program count as an application? If this were to come to court, I am afraid that the two sides have been teasing each other for years.

In addition, given the current size and influence of WeChat users, they must consider the consequences of initiating lawsuits against WeChat and Huizhong and removing WeChat.

Deactivate an app with nearly 1.8 billion users worldwide? Are you kidding? If there is no government policy of coercion, they really want to do this, they will surely tear their face off with WeChat and Hustler. Then, Hustler and Google will have a full war, who will win?

Will users support WeChat, which contacts family, friends and colleagues every day, or do you want to search Google for something to use?

To be honest, although Google was born more than 10 years before WeChat, Google executives really don't have this confidence. Since you didn't see Google, Yahoo appeared earlier than it and was gradually abandoned. If WeChat embedded inside Bing and waited for a search engine, I'm afraid Google's market share would have to be lost half overnight!

“Rather, Apple Appstore's policies are stricter than ours, and why has Apple remained indifferent to WeChat's launch of the WeChat mini-program, and have they reached some sort of agreement privately?" asked one executive with some doubts.

This executive's words provoked the deep thoughts of all executives on the scene. Yes, Apple's platform policy has always been stricter than theirs. But why didn't Apple move this time?

Although Apple is one of the shareholders of Huizhou, Apple should not have left it to Huizhou to take it in its own interest.

In fact, directors representing Apple's interests on the board of directors raised objections and reported back to Apple HQ and CEO Cook long before the WeChat program was launched at the Global Developers' Conference last year.

Later, Cook specifically called Fang Chul to ask about the incident, and after the two had called for an hour, Cook and Apple acquiesced about WeChat launching the WeChat mini-program.

Fang Zhe “persuaded” Cook and Apple for three reasons: 1. WeChat apps are just small apps, not apps that Apple prohibits nesting. Its user experience and program depth do not threaten the head apps that contribute to Apple's main revenue.

2. Small programs are more complementary to and drainage of native APPs. Internet companies that have already operated more than 90% of native APP applications cannot abandon native APPs for full migration to small programs.

3. One of the aims of WeChat to do small programs is to activate a large number of WeChat users, while opening up platform barriers of Android and IOS, so that more tail applications in traditional app stores such as appstore can get better traffic.

The number of current WeChat users has decided to do this necessarily. Even if Apple blocks and opposes, WeChat will insist on doing this, and the crowd is ready for this.

If the first two reasons can still be seen as Fang Zhe and Huizheng trying to persuade Cook and Apple, then the third reason, Fang Zhe and Huizheng have a little bit of self-conscience, dissatisfied with the threat meaning.

“The wings are hard!" was Cook's first thought after he hung up.

Thoughts came back to thinking, but Cook thought repeatedly, but still acquiesced to WeChat launching the WeChat mini-program, because Apple, like the current Google, can't afford to fight with the crowd.

Whether it's Google or Apple, they're very dissatisfied with WeChat launching the WeChat mini-program, but they both choose to bite their teeth into their stomachs at the same time.

Because it is the current conglomerate, it is not the one they can pinch a few years ago. Even if they can file a lawsuit against the conglomerate on the grounds that WeChat violates the platform agreement, I am afraid the conglomerate will also file a counterclaim against them on the pretext that the small program is not an application and the platform is too monopolistic.

Regarding the exact length of the platform's hand, Internet companies and developers across the Internet industry have been confronting several app stores and platforms. Apple and Google will lose even more if the crowd gathers their power.

Google executives fired a gunshot for a while, but eventually it went away. They all understood that the hustle and bustle of WeChat had been achieved, and they couldn't stop the WeChat mini-program from growing.

So in the end, as Sandar Pichai said, the way to join is probably a better strategy. If Google also makes small programs, wouldn't it be possible to separate a lot of cakes from the WeChat small program?

In addition, whether it's Google's GooglePlay or Apple's Appstore, they've started experimenting with on-demand technology in app stores. If their apps in app stores can also be used without downloading, the advantages of WeChat applets are even less.

The launch of the WeChat mini-programme has sparked a wave among major companies in the global Internet industry. Originally, the wars expected by netizens and the giants of traditional application stores such as Apple and Google did not appear.

On the contrary, whether it's Apple or Google, they have announced that they will launch something similar to a small program in their app store or app. Even the two giants have silently imitated it, not to mention other Internet companies? Companies such as Amazon abroad and BAT domestically have also begun to announce the development of their own small programs.

For a while, small programs became one of the most popular topics in the global Internet industry, and many Internet industry practitioners began to understand that the conglomerate has gradually become a leader from the status of industry challenger.

The update of WeChat 4.0 and the public measurement of WeChat mini-programs were sufficient to trigger wind waves in the world for more than half a month before gradually calming down. Under the calm appearance, many Internet entrepreneurs competed for small program industry gold mining.

By mid-June, Fang Zhe replaced Li Wen to lead Xiaomi, Huawei, MediaTek Qualcomm and other international cooperation, gradually gaining prominence.

On the morning of June 17, Qualcomm President Derek Aboley appeared in Fang Zhe's office.

Over the past six months, Derek Aboley has been running around to solve Qualcomm's antitrust investigation in China. When he learned that Fang Zhe, the founder of China's influential conglomerate and the richest man in the world, was interested in meeting him, he quickly ran up to the door.