Reborn multinational giant

Ray was pretty angry.

In Fang Zhe's impression, this is the first time Ray has been so angry.

Ray always had a gentle temper. He was called a good old man by Xiaomi's employees and executives. Even if many Xiaomi employees and executives did something wrong, he would not be angry with the accusation. Instead, he would patiently point out the mistake and persuade the employees to improve. I can imagine.

Ray was so angry this time.

However, I'm afraid that everyone will have to be angry at this incident. If Fang Zhe is placed in General Lei's seat, I'm afraid that Xiaomi and Glory have already been to Hao Hall.

It is also because Ray always gave the outside image too mild, too good person, glory Yu always such a person, will kick the nose on the face of the strong rubbing Xiaomi's heat.

Last December, the glorious brand was an independent child brand of Huawei. President Yu served as the glorious president and CEO. The tasks and goals given by Huawei's board of directors were to imitate Xiaomi at the pixel level and learn from Xiaomi.

Then the glory and Xiaomi's grudge began.

Xiaomi is the hottest mobile phone brand in China today. Even in overseas markets such as India and Southeast Asia, Xiaomi has gained fame. In contrast, except for mobile phone industry colleagues, who knows what glory is?

So what do we do? How can you quickly increase the visibility of glory? Advertising at great expense? Don't worry, advertising is not about money. If you can be famous without spending money, you can show our President Yu's ability to be glorious.

In martial arts novels, if a hidden rookie wants to become famous overnight, the best way is to challenge a prestigious Wuling master, regardless of whether the challenge fails or succeeds. When he dares to challenge the Wuling master, he will become famous.

Likewise, President Yu's marketing strategy for Glory is the same. Since Glory is silent, he will challenge the famous Wuling master Xiaomi in the mobile phone world.

In this way, glory began to raise the visibility of its brand through continuous black and small rice. At the same time, the brand flag behind Huawei's national enterprise pride was raised, and the glorious force rose immediately.

In the past six months, the first generation of mobile phones gloriously independent have not yet been released, but the online popularity has been ranked in the top five domestic production, the rest is naturally complacent and complacent.

No, with this addiction glory, even the first generation of independently released mobile phone glory 6, followed the heat released by Xiaomi 5 to hype with the wind.

Such a despicable marketing technique, not to mention President Ray, I'm afraid anyone would have to be angry with the explosion.

For the glory of Yu always this jumping clown means, Fang Zhe is naturally despised, but also because of the existence of such a person, several major domestic machine manufacturers struggled to give Qualcomm the opportunity to break it one by one.

Convince Huawei to replace President Yu? Although Fang Zhe is confident that he can do this, he doesn't want to waste his face and energy on such a clown.

Besides, shopping malls are like battlefields, only despicable marketing methods are useful, then someone will always use this technique, today Glory Yu always use this technique

Played to the extreme, maybe someone will come out tomorrow, will recruit this to glory, market competition, fresh means and not fresh means will always exist.

Fang Zhe will not take it as naive. Depending on his abilities and influence, he can stop competition between several domestic mobile phone manufacturers. How is it possible? If they want to develop and survive, they must compete, brand smear, price warfare, domestic fighting, and overseas fighting.

It is also because of continuous competition for several domestic mobile phone manufacturers that the domestic mobile phone industry can develop rapidly, continuously push new ones forward, and run abroad to be in the forefront of the global mobile phone industry.

They fight, Fang Zhe can no longer control, and they do not want to control, but it is Fang Zhe's hope that in certain areas, they must let go of grace and resentment and cooperate with the outside world.

For example, patent licensing, for example, chips.

A few years ago, Fang Zhe and Huizheng united Huawei, Zhongxing, Meizu, Xiaomi and other large domestic mobile phone factories, and led the establishment of the Huizhuang Patent Alliance.

The Huichuang Patent League, with Huichuang Patent Company as its core and several major manufacturers contributing patents, has jointly formed one of the most important patent leagues in the domestic mobile phone industry and even the global mobile phone communication industry. Last year, Xiaomi's high-end mobile phone Huami mobile phones adopted fingerprint recognition and other technologies, which came from Huichuang Patent Company and acquired the fingerprint recognition patent technology obtained by Authen Company in the United States.

Over the next few years, the Huichuang Patent Union has helped several domestic mobile phone manufacturers solve a lot of problems with patent licensing, saving them a lot of patent fees and R&D.

After tasting the desserts of several major machine manufacturers, they basically handed over the research and development work in the field of mobile phone public patents to Huichuang Patent Company, and they themselves only developed differentiated competitive patent technology of their own brand.

For example, in the past few years, vivo and oppo have invested more R&D funds in the research and development of sound quality and photography functions of two major phones. Xiaomi on high-end Huami phones has continued the previous fingerprint recognition technology and started R&D in the fields of under-screen fingerprints, back fingerprints and side fingerprints of phones, and full-screen.

As for Huawei, it tends to combine its advantages in the field of communications, focusing on the research and development of communication security, call quality, battery life, etc.

In short, all mobile phone manufacturers have benefited from the Huichuang Patent Union, but have also found their own path of differentiated development and realized a good competition in mobile phone research and development.

However, it is obvious that there is no such tacit agreement between several manufacturers in terms of mobile phone marketing, pricing strategy, mobile phone chips, supply chain, channel providers, etc., and the competition between several mobile phone manufacturers is increasing in order to seize more market share at home and abroad.

Don't worry, Fang Zhe, you love to smash money to rob advertising channels. Go rob it, Chip. Fang Zhe must care.

The chip is the core highlight and selling point of each generation of mobile phones. Whether it is Xiaomi or Honor, vivo, etc., each generation or even a mobile phone needs to be equipped with a corresponding chip that is worthy of its identity and demonstrates its performance.

For example, Xiaomi 5, which has just been released, adopts Qualcomm's latest generation of high-end mobile phone chips, Snapdragon 801, in order to take the first right of Snapdragon 801 in China, Xiaomi and Oppo, and several other mobile phone manufacturers have played fierce competition, and this also gives Qualcomm the opportunity and the principal to collect the profits of fishermen.

Adopting the honor 6 of our own research chip Kirin 920, Yanya watches on the wall, watching several of their manufacturers compete for the QUALCOMM chip for you to die.

In sum, as the core selling point for each generation of mobile phone manufacturers, it is much more difficult to get them to give up competition and reach consensus than to hook up with them to form a patent union for Huizhuang.

But what's so hard about it? Fang Zhe's best is to meet the difficulties.