Reborn multinational giant

As early as a few years ago, when the hub invested in Tesla overseas, Fang Zhe thought about when he could participate in or invest in the brand of domestically produced intelligent electric vehicles.

It is only to consider the domestic automobile market environment at that time, and combined with the key period of globalization at the time of convergence, it is inappropriate to disperse too much energy to do irrelevant things in the main business, Fang Zhe diluted the minds of convergence people to build their own cars.

Investing in Tesla can also be said to favor the potential of intelligent electric vehicles. If you build your own car, isn't that a diversion?

Yes, until after Huizhou was listed, Fang Zhi wanted to build a car, and then slowly revived.

Do you want to build a car? What kind of car should the crowd build? Should Huizhou make the car himself, or should he only be an investor and not be involved in the specific car building business?

These problems have been haunted by Fang Philosophy for a long time. Car building is definitely to be built. For the next 10 to 20 years, the penetration of the Internet into the automotive field will be further accelerated. Automotive intelligence and automotive power cleansing are the future of the automotive industry, and it is also an important time to break the existing automotive market pattern and bend over traditional automotive enterprises.

If you want to build a car, you have to hurry up and enter now, otherwise you will miss the trillion dollar market in the automotive industry in the next 10-20 years.

Moreover, WeChat's vision and future mission of connecting everything will not allow the conglomerates to abandon such a big cake.

Frankly speaking, Fang Zhe is the profit of the automotive industry, so Huizhou wants to build a car!

What kind of car should the crowd build? There is no doubt that it must be an intelligent new energy car. If you build a traditional fuel car, it is difficult to surpass those who have accumulated hundreds of years of technology in the power system alone, such as BMW and other traditional car giants.

If Huizhou wants to make a curve in the automotive field, it will inevitably avoid short and long periods of time. There are many kinds of intelligent new energy vehicles. After many considerations, Fang Zhe positioned his goal on the electric power chosen by Tesla, the leading company of new power in automotive construction.

As for other fuels and hybrid forces, Fang Zhe predicted that they were just transitions. Even if there were any newcomers in the future, it would not be too late for Huizhong to invest in them. Therefore, Huizhong decided to build an intelligent electric vehicle.

The third question, whether the conglomerates should make the car themselves or only invest in not participating in the specific car building business. This question is the longest thought of Fang Zhi. The car must be built, but it is made and paid for by others. That is a very different logic.

One of the advantages of Huizhong personally going down to build the car is what they want to cause. Huizhong can decide for himself, but the disadvantage is that Huizhong this referee will personally go down to kick the ball and compete with other players. Other players will also question the fairness of the trial. Whether it is Tesla or other new forces in car construction, they will carefully consider when accepting Huizhong's investment.

And without making a car in person, although it can be a pure investor to invest in new car construction forces everywhere, regardless of which new car construction force wins, the hub can guarantee a certain interest, but since then, what the car caused, the hub can not decide.

Because no matter how much money they have to invest in new forces of car construction, it is difficult to participate deeply in car construction, and it is not possible to decide what kind of car caused. Like Tesla of Huizhong Investment, apart from paying for and occasionally voting at shareholders' meetings, how can they decide what Tesla looks like in front of strong people like Musk?

It is unlikely that the conglomerates will want to participate in the development of technology such as Tesla's on-board intelligence system and unmanned driving.

Whether the on-board intelligence system or unmanned technology is the core key technology of the future car network and the automotive industry. It is impossible for the conglomerate not to master these technologies, but only to be a foolish paying big account, so being kicked out or abandoned by the times is a matter of minutes.

Based on comprehensive consideration, Fang Zhe firmly believes that the people will personally build the car. Although there is suspicion that the referee will kick the ball next time, compared to the core technologies in the future fields such as automotive intelligence system and unmanned driving, what are these small things?

After deciding to build the car in person, Fang Zhe began to plan how the crowd should build the car. First, the scheme of direct cooperation with the traditional automobile industry was directly dropped by Fang Zhe. You can't see whether it is foreign or domestic, but whoever directly cooperates with the automobile industry to build the car will either suck or lose it.

Secondly, it is impossible to start an automobile industry completely from scratch. After hundreds of years of development of the automobile industry, there are hundreds of patents for the production of a tire. Starting from scratch, it is basically an automobile industry.

Finally, using internet thinking to build cars has become the best choice for Fang Zhe and the crowd.

Simply put, the idea of building a car with the Internet in mind is to build a car with the Internet as a product.

This kind of thinking contains many characteristics, such as not pursuing the comprehensiveness and perfection of the product at the beginning, but referring directly to the core needs and pain points of the user, making the product first, and then continuously upgrading and iterating around the core needs of the product to improve the product.

For example, focusing on light assets, rapidly iterating trials and mistakes, outsourcing manufacturing links to supply chains, and doing quality control on its own.

This mindset, there's a case that the industry has described as classic, and that's Xiaomi!

Think of Lui Su and a group of Xiaomi executives, making mobile phones in a poor situation, and making Xiaomi mobile phones the number one in China, the top five in the world, what depends, depends on the Internet thinking.

When studying Internet thinking, it is necessary to reconsider Xiaomi's development history. It is only clear that Fang Zhe, who participates in and promotes Xiaomi's founding and development, is the only one.

At first, Xiaomi did not directly target the hardware of the mobile phone, and did not rush to make the mobile phone. Instead, the MIUI system, the MIUI system, refers to the domestic Android system localization too bad user pain point. Once released, it was popular with domestic Android mobile phone users.

Prior to the release of Xiaomi's phone, unknown Android phone users had brushed their phones into the MIUI system and became Xiaomi's iron fans, making a significant contribution to Xiaomi's early community building and reputation accumulation.

Later, Xiaomi wanted to be a mobile phone, but she was not strong enough. It was impossible to invest in mobile phone factories as heavily as traditional mobile phone manufacturers. Therefore, she could only think of acting as a substitute worker and only do quality control on her own. Of course, this model began with Apple and is now basically the mainstream model of the mobile phone industry.

Although considering the complexity of the automotive industry, it is not realistic to completely hand over automobiles to other manufacturers and agents, but along this line, standardizing automotive accessories, modularizing, doing only assembly and design schemes, etc., has become the future development direction of the automotive industry.