Reborn multinational giant

On February 19 of the Gregorian calendar, the first day of the lunar month, the Spring Festival of 2015, came quietly.

To say that this Spring Festival, the major events in the domestic Internet industry are not a quick and safe merger. For ordinary netizens, even if it is worth discussing, the topic is far from comparable to the various Spring Festival activities launched by major Internet companies.

The older it is on the Internet, the stronger it gets.

Over the years, Huizhong and a number of internet companies have made the less and less of the real world grow on the internet.

From the Spring Festival Red Envelope event a few years ago, to the later Spring Festival Festival Festival name interaction, to the later set of five blessings, horse racing Spring Festival activities, etc., countless internet users keep their cheerful laughter in the internet's New Year's memory.

In the recent days, almost every popular tour, from DOTA 2 to Jedi survival, from Happy Pastime to Island Warrior, launched the corresponding Chinese New Year activities.

In all the scenes, the red lanterns hang high, the festive spring festival, the Chinese stickers, hanging everywhere, a variety of sheep year limited play skin, pendant also sold hot fire.

In addition to playtime, the official WeChat New Year event, which is the greatest concern and expectation of netizens nationwide, also arrived in the small year before the Spring Festival, except for the previous year's Wufu and red envelope activities, this year's Spring Festival event, the most noticeable and innovative activity, called Happy Western!

This year is the Year of the Sheep, so the official WeChat event also revolves around the word "happy Western”.

Specific activity content is that WeChat users will discover various effects such as filters, beauty, special effects, stickers, and emoji packages when they open WeChat photo shooting or short video shooting after actively updating the New Year's special update package.

Users can choose their favorite special effects to take photos or short videos, send them to their friends, forward them to WeChat groups, circles of friends, etc. Users can also turn on various special effects when talking to their WeChat friends' videos.

Historically, affixing stickers to photographs or short video, adding special effects, etc., is a function that is particularly popular with women online friends. It is only generally possible to achieve these effects when relying on various third-party video cameras or software. I did not expect that this time, WeChat official, which has always been serious, actually let everyone play.

Overnight, all kinds of additive effects, beauty, filtered photos spread across all major WeChat groups and circles of friends, many women online friends enjoyed it.

Because the Spring Festival is approaching, WeChat's official launch is mostly a special effect of the New Year's atmosphere and festive atmosphere, so from time to time you can see various kinds of by-year photos or gif diagrams, special effects short-vision frequencies, etc. appearing in various WeChat groups such as "dating and loving a family", "senior year 15 class", "program art group“, etc.

In addition to that, WeChat has added a new menu, the video number, in the Discovery section!

Users can browse other non-WeChat friends' short video footage within the video number, or they can publish their own short video footage for all non-WeChat friends to see.

Simply put, this is probably a simple version of the short video app, a simple version of jitter!

All kinds of fun and wonderful short video, so that micro-credit users across the country, constantly brushing and brushing, through a deep addiction.

Many internet people believe that the launch of the WeChat TV number function marks the advent of the WeChat SMS social era!

However, unexpectedly, WeChat official specifically mentioned in the version update that the function of the video number is only open during this Chinese New Year event, and it will be turned off after the Chinese New Year!

“What? After the Spring Festival, WeChat needs to shut down the video signal function?"

Many online friends are very confused, do not understand why so many people like or even indulge in the function, but WeChat must insist on not retaining, only open during the Spring Festival.

In response, the senior internet product manager analyzed:

“The core positioning of WeChat has always been acquaintance socialization, and it is a convenient and simple chat software. Although WeChat is building a huge ecological circle around this core, anyone who deviates from the core's functions cannot stay on WeChat for a long time.

Video power is biased towards entertainment and social interaction with strangers, and has deviated from WeChat's core positioning, so WeChat insists on turning it off after the Spring Festival! "

On this occasion, many netizens greatly regret it. This Chinese New Year, when WeChat TV power is released, they see a lot of joy and wonderful video, and they also reap a lot of joy. After the TV power is turned off, where should they find such a software that can brush short video?

In response, answers are given in the top app stores and AppStore leaderboards in China!

After WeChat opened the TV channel, an app that could only rank 10-20 in the rankings of major app stores in China. In a few days, it gained more than a dozen rankings, second only to WeChat, and ranked second. This app is, Jiaoyin!

Gain WeChat this time, while opening up the power of the audio number, also marked many wonderful audio sources and copyrights, many of which are watermarked with jitter, they are various wonderful short video channels accumulated since the launch of online operation.

The number of users who are only limited to jitter is still no more than 20 million, and many wonderful short-vision broadcasts are limited in scope and not so out of circulation.

And this time, it's different. With the operation of the WeChat Spring Festival “Happy Ocean” event, Jiaoyin pushed various wonderful short-vision channels through the video channel number to hundreds of millions of micro-credit users nationwide.

Within a few days, a variety of users searching for video watermarks to download the jitters began to grow crazy. When WeChat shuts down the function of the audio number after the Spring Festival, the users of jitters showed geometric doubling growth!

“What if the WeChat video number is gone?" This phrase has become popular in WeChat circles of friends and online.

Many internet friends and internet sources say that WeChat's Spring Festival activities this year, as well as the function of the video number, are at all naked advertising and draining Jiaoyin!

In fact, this is also true. Since WeChat insists on turning off the video signal function, rather than letting micro-credit users who like to brush the video hold it, or conveniently other short-vision applications, it is better to directly import these users and traffic into the short-vision applications of the Huizhong family, Jiaoyin.

According to the official backstage statistics of Jiaoyin, on February 25 alone, the seventh day of the lunar calendar month, on the day when WeChat shuts down the video account, more than 4 million new users were added to Jiaoyin every day!

Throughout the Spring Festival nearly half a month, more than 12 million users have grown in tremors! The total number of registered users of Jiaoyin exceeds 30 million!