Reborn multinational giant

In the previous life, the appearance of the WeChat audio account was much later than Jiaoyin, and the relationship between the two was even more competitive.

I don't want to live in this life, WeChat's video number has become a super help for shaking sound flow.

The 12 million new users in half a month, while bringing huge user growth for Jiaoyin, also let the Jiaoyin operation team, for the first time feel the horror of WeChat!

Before this, they had operated for more than half a year from Jiaoyin to the Spring Festival, but only accumulated less than 20 million users. It was also with Fang Zhe and Feng Xueyue's honeymoon that the Jiaoyin operation team accumulated so many users through a series of operation activities such as touching the belly button eye with the opposite hand.

Originally, the Jiaoyin operation team was still very satisfied and proud of their achievements. Nearly 20 million users in six months are also unique in the world. If they don't want to diversify WeChat this time, they will understand the difference between Jiaoyin and WeChat.

In front of such a super application as WeChat, the number of users and grades of Yin Yin is not even a fart!

It's only in the country! If there is an opportunity for WeChat to pave the way for the globalization of jitter, what is the rate of rocket growth?

Unfortunately, even though Jiaoyin is almost the “son and father" of Fang Zhe and Feng Xue, it is impossible to hastily let WeChat guide Jiaoyin around the world. Before Jiaoyin does the local work of globalization, you don't have to think about this kind of thing!

At present, Jiaoyin has established local branches or offices in major Internet user countries or regions such as Japan, South Korea, Europe, the United States and India with the assistance of Huizhong overseas teams, and gradually started small scale tests in these countries or regions. It is believed that within this year, the trumpet of Jiaoyin's globalization will be fully blown!

Compared to Jiaoyin, which developed rapidly under the guidance and assistance of Fang Zhe and the convergence crowd, another major short-vision giant in the previous life, Jiaoyin, a direct competitor in China, fast hand, is now in low-key development.

Back in 2011, Fast Hand borrowed the mobile internet to create a wave of entrepreneurship, but only then, Fast Hand positioned itself as a mobile app for producing and sharing gif images.

For more than three years, the fast hand has not been warm. Until last summer, after the online fire, the founder of the fast hand, Suzuo Xiaohua, saw the tremendous vents and opportunities of the short-vision channel, and began to push fast hand to short-vision application transformation. The application name of the fast hand was also changed from the original gif fast hand to the current fast hand.

Watching Jiaoyin explode in the field of short television, Su Xiaohua is also thinking, how can fast hands compete with the day and day jiaoyin in the field of short television?

Bitter-thinking meditation, after many studies, Su Xiaohua discovered the weakness of jitter, or said that a huge piece of short-vision Blue Sea ignored by jitter, that is below the fourth tier of cities, small counties, small towns, rural areas and other mobile Internet users.

Su Xiaohua firmly believes that mobile internet users in these areas also have short-vision demand, but only natural positioning of trembling sound, pursuing beauty, pursuing small freshness or high-end exquisite life, natural exclusion of these “vulgar” users!

In the opinion of Su Xiaohua, this kind of “vulgar" that Jiaoyin rejects is not really vulgar, but more appropriately should be grounding gas.

Among the N multi-flame television frequencies on the jitters that Su Xiaohua flipped over, there are very few short television frequencies of small county cities and rural related themes. Instead, they are some big city lights, red wine and green, fashionable and beautiful, cute and adorable, handsome guys and beautiful women and other "high-class” short television frequencies.

Such short television may make young people yearn and obsessed, but for big brothers and sisters who are 30 or 40 years old and live in small counties or rural areas, it is really not interesting. In their view, these short television channels are like the love idol drama of the hegemonic president and Cinderella in television, it is not realized!

Jiaoyin ignored the short-vision demand of this group and could not meet the short-vision demand of this group. Because of this and the natural exclusion of Jiaoyin's localization, think of how a white-collar expert who works at CBD all day could be interested in watching a rural people's short-vision feeding in the ground. In both groups, Jiaoyin chose "high up" and gave up “ground gas".

Of course, this is also related to the birth conditions of Jiaoyin, and the early development of genes. Jiaoyin originated from the internal entrepreneurial project of Aimei Net, a project made by a company that engages in timeless beauty, and cannot be linked to rural and small county cities.

Later, because Fang Zhe and Feng Xue's global honeymoon trip started to catch fire, Feng Xue released various beautiful wheels on the shake, and the luxurious life of the fragrance car BMW, which set a high standard label for the shake.

It is also because of these labels, in a series of operation activities such as touching the belly button with the back hand, those bright stars are willing to participate in the residence. How can these stars enter the residence if they are replaced by an application with grounded short-vision broadcasts everywhere?

Jiuyin's abandoned ground gas also gave Su Xiaohua and Fast Track the opportunity to explore gold in the field of short television. Starting in September last year, he found Fast Track for his own positioning, and began his efforts to promote operations in small counties, towns, rural areas and other areas below Tier 4 cities.

Through local service public accounts, WeChat Group, Today's headlines and other advertisements in these small places, as well as inviting new friends to register and send red envelopes, daily sign-in and send red envelopes and other various operational means, in the past six months, there have also been 5 million users accumulated!

The current user size and achievements of fast hands, of course, cannot be compared to the rapid development of jitter, but this achievement, put in the field of short television, is also enough to rank ahead.

This Spring Festival, with the help of WeChat, Jiaoyin surged by tens of millions of users, fame and the ranking of application stores have also been cut off. Su Xiaohua, enviously, can only accept the reality that he is not so lucky. Who let Jiaoyin be the “son” of Fangfu and Mrs. Feng Xue?

Anecdotal about the early birth and development of jitter, after the jitter fire, everyone in the industry has a little bit of research on jitter, not to mention that he has been chasing the jitter footsteps of the competition.

“If only the fast hand had such a wide enough" father ”!" Su Xiaohua so exclaimed after the Spring Festival. Although the hottest short-vision application is Jiaoyin, the fast hand in the field of short-vision also drank some soup with the wind.

This kind of soup also allows fast hands to grow more than a million users during the Spring Festival. Nearly one fifth of the 5 million users they have saved through various promotional methods in the past six months is so excited by Yiju Xiaohua.

Yanjing, Shangdi West Road, Express Company Headquarters.

The rapid development of fast hands after the transformation of short video applications has also caused the number of fast hands and various costs and expenses to soar sharply.

Fast Track Transformation Short Video App has only been in use for six months. The money on Fast Track's account is less than the salary of the employees for two months. Fast Track's new round of financing is imminent!