Reborn multinational giant

When Fang Zhe returned to the classroom, the participants were still vigorously discussing the contents of what Ma had just said. It was difficult to imagine a group of students aged 30 to 40, where youth and passion were regained.

Seeing Fang Zhe come in, the participants' arguments gradually narrowed down until they disappeared. President Ma and the other seven honorary teachers, as well as the teachers on the lake, also found their own seats to wait for the class. Although the class was for the participants, they were also inspired by listening to each other's classes among several elders.

Fang Zhe looked at the watch and felt that the time was almost up. He was ready to start the class. There was nothing like a lecture bell at Lakeshore University. A total of 36 students, still CEOs of enterprises aged 30 or 40, were not as old-fashioned and serious as the real school.

Even when everyone sits in class, drinks tea, whispers a few words, asks questions, improvisation speeches and so on are allowed. Simply put, the indoor classroom by the lake is more like a salon.

“Well, then we started the class. From morning till now, everyone introduced themselves, and listened to Ma always teach a lesson full of dry goods. I saw that a lot of the participants took notes, so it seems that there was a certain gain.

The next thing I want to talk about is, first of all, to respond to the questions and confusion that some of our students said when they introduced themselves in the morning, and to put forward my own opinions. There are some bad or wrong things to say. Everyone and teachers can also interrupt me directly. ”

“Wow!" Fang Zhe's words brightened the eyes of the fellow students. If President Ma's lecture is like theoretical knowledge in a teaching book, then Fang Zhe is now directly helping you with the questions, using his vision as the world's top boss to help you review the confusion and problems!

“First of all, Wang Xiaochuan and Sogou, you are the first to do my own introduction, and also the one I remember best. You said that Sogou input method is a little slow because of the transformation of mobile Internet, and also encountered two powerful competitors, the happy input method of our company and the information flight input method of Keda Xinfei. I feel that it is difficult to develop and eat, I don't know what to do.

What I'm trying to say is, you're a little bit of a bull horn sharp, and you see how thoroughly you analyze the advantages and core competitiveness of the Happy Input Method and the Messenger Flight Input Method. What about your Sogou Input Method?

All input methods In the case where the basic input function is not much different, the user chooses an input method, and there is necessarily a demand beyond the basic input function. For example, the user chooses the happy input method because of rich expressions, many facial expressions packets, and the choice of messaging flight is because of speech.

And Sogou?

If users can have an emoticon pack or voice label on the first impression of the Sogou input method, then the Sogou input method will inevitably have its core competitiveness. The next thing to do is to constantly optimize and improve around the core competitiveness, so that more users will like your core competencies.

Competition for the same type of products is never a competition for basic product functions and demand, but a differentiated competition!

You might ask how to find the differentiated part of Sogou or say core competitiveness, which requires you, the owners of your company, to be patient to reach out to users to understand the user's unmet needs in terms of input method.

What Sogou should do is be good at being himself, forget about his brilliant relaunch on the PC terminal, not always thinking about competitors, complaining about competitors sighing all day is useless. It is more important to have these times to polish your products well. ”

Fang Zhe has quite the meaning of punching and educating Wang Xiaochuan and Sogou. Although Wang Xiaochuan is not comfortable listening, he knows that Fang always has a point. Whether he or many senior Sogou companies can't relieve the glory of Sogou on the PC terminal. He has always resented that it is the happy input method and the information flight input method that robbed him of his opportunities and the market on the mobile terminal.

But yes, the opportunity is there, before you get it, what makes you think it's yours?

To say who is the closest to Wang Xiaochuan in the domestic Internet industry, it is not that Tencent's horse belongs to him. Compared to Tencent's opportunity to be stolen by the crowd at the mobile end, Wang Xiaochuan and Sogou are a bit inadequate. So far, Ma's general mentality has not been completely adjusted. Every time he sees Fang Zhe, his blood pressure will rise.

After talking about Wang Xiaochuan and Sogou, Fang Zhe's eyes turned to the next learner, 58 Yao Jinbo in the same city.

58 As one of the internet enterprises of the huizhou department, Fang Zhe's relationship with Yao Jinbo is naturally good, 58 as well as the huizhou as the largest shareholder of the same city, so Fang Zhe said unreservedly about Yao Jinbo's confusion and problems:

“Next, the problems encountered by Jinbo and 58 in the same city, 58 in the same city, should be the problems encountered or to be encountered by most enterprises here, that is what to do when the enterprise develops, approaches or touches the ceiling?

There are long and short roads, high and low trees, many times how much the enterprise can achieve, from the very beginning of its founding, so over the years, whether it is the domestic or the global Internet industry, there has been a saying that the Internet industry has the most potential of only three raceways, social, e-commerce and search, only these three raceways, can produce and cultivate hundreds of billion-dollar giant enterprises.

Is that right? Yeah, but not exactly.

We put our sights and perspectives a little wider and longer, trace the past, look to the future, with the arrival of the age of the mobile internet, just by searching for Baidu to eat old books, without reaching the threshold of hundreds of billions of dollars, which shows that the so-called most promising racetracks are constantly changing as the times and market environment change.

Let me ask you again, do you think that Meituan, traveling safely, trembling sounds, has there been a chance to achieve hundreds of billions of dollars? "

Fang Zhe's problems caused participants to meet and talk. Even the elders and teachers who listened to the class also discussed with each other.

“Meituan and Quick Travel are still possible, Jiaoyin...” one participant shouted, other participants also looked at Fang Zhe, obviously, and most of them agreed with him.

“Ha!" Fang Chue smiled and said: "I can tell you that I am more than 80% sure that all three can achieve the market value of hundreds of billions of dollars in the next 5 years!"

“Wow!" Fang Zhe said this, and the participants there were all shocked.

“Trembling? Jiaoyin can also achieve hundreds of billions of dollars?" Many participants are puzzled. Meituan is an O2O field aggregator. It can achieve hundreds of billions of dollars. Everyone thinks that it is still possible. The current valuation of fast and safe travel has reached 50 billion dollars. With the future development of overseas markets and the reversal of losses, the probability of achieving hundreds of billions of dollars in 5 years is also very high.

Solo tremor, an ordinary short-vision entertainment app, even if it's the wedding line of the crowd, it's too exaggerated to make hundreds of billions of dollars, right? Ten billion dollars is possible!

Many learners don't understand, just shaking such a simple thing is tens of thousands of times simpler than the business logic of their own business, and what supports the market value of hundreds of billions of dollars.

Instead, some of the elders who were listening either thought or nodded their heads. Some of them did not fully understand the potential of trembling, but this did not prevent them from recognizing each other's philosophical judgment. After all, it was Fang Zhe who said this!

Although the appetite is hanging here, it is Fang Zhe, and does not explain why Jiaoyin has the potential of hundreds of billions of dollars, because this is not the content and focus of today's lesson.

“Regarding the thought of jitter, you can think of it as an after-school homework, and think back. I want to help you with your thinking exercises as well. Let's move on to the topic just now.” Fang Zhe changed the subject in the eyes of many participants eager to know the answer.

“Looking back and looking to the future, you will find that the potential of the track is constantly changing and changing with the development of the times. This will teach us not to be stereotyped at any time, and to keep one's mouth shut without asking about things.

If we touch the ceiling on our own track, we can try to touch it on another track, but be careful, this new track, try to be as close to your existing track as possible.

For example, the two racetracks were originally for play and later for Internet products. The two racetracks belong to the broad scope of the Internet, and there are many connections. If we gather people directly from play to real estate, then it is complete, and we cannot achieve today's results.

A little touch, albeit slow, but steady. If the steps taken at once are too big, the racetrack is too many, it is easy to get the eggs, it is easy to flip the car, which not only wastes the resources and energy of the enterprise, but also weakens the ambition and confidence of the enterprise to explore the business boundary.

I told you about a failed case, or Baidu. Everyone knows that Baidu shouted the slogan to smash 20 billion yuan for takeout in the past few years, causing a lot of people in the industry to laugh at it, and finally, it is not done well.

For what? It is because the take-out is too far from Baidu's core business racetrack, so far that he is not so smooth in using it for strategic planning, market strategy or talent reserve, and the fighting power formed is very weak.

On the contrary, if you look at Meituan, whether it's for takeaway or for food, drink and play, it's basically done, because its core is local services, but it can plug in all businesses related to local services, which is why it has hundreds of billions of dollars of potential.

Thirdly, we just talked about two things. One is asking everyone not to keep the stereotype, not to keep one acre and three quarters of their land. The other is asking everyone to touch the border and look for the nearby track. The third is opening up new markets by merging or defeating competitors, and continuing to do great work in this field!

The third point is that I would recommend you the most, or say that you might be most willing to take the road, because after all, there are many things you can do in areas that you are familiar with.

The third point needs to be dismantled, merging and defeating competitors, many people may feel that this is difficult to do. If it is easy to merge or defeat competitors, such as 58 in the same city and catch up with the net, without having to beat the competition to death for nearly 10 years, it is obvious that they belong to either one or the other! Is that right? "

Yao Jinbo nodded bitterly. If he could do anything against him, why did he seek tactics here?

Fang Zhe went on to say: "This is cage thinking, or Lushan thinking, because you two are fighting in the same racetrack, in the same pond, you are familiar with each other and know each other well, no one can help who. At this time, the best way to break this situation is to use external forces, with strong external forces that can merge or defeat competitors.

Speaking of the 58th city, if you really want to merge Jinbo and catch up with the net, I mean merger, not defeat, because many times the cost of defeat is too high. If you think enough, you can completely rely on the power of us to gather people. Of course, this also requires you and the 58th city, willing to pay enough price. ”

Surprise! The whole class and several teachers at the lake and the big guy were shocked, this is... this is a classroom business?