Reborn multinational giant

After many Xiaomi executives discussed my words, many executives' eyes quietly converged on the person sitting on the right side of President Lui, Fang Zhe.

If Ray is always Xiaomi's founder and main bone, then Fang Zhe, Xiaomi's co-founder and chief advisor, is Xiaomi's Dinghai needle. From Xiaomi's founding to the present day, no matter how difficult and difficult it is, it can be solved just by placing it in front of Fang Zhe.

Many executives are muttering in their hearts. Otherwise, if the first generation of Xiaomi pad products seminar is always not present, why did the first generation of Xiaomi pad fail?

Mr. Ray also noticed the changes in the appearance and attitude of the executives. However, he was accustomed to this morning. Don't say that they, even themselves, were waiting for Fang Zhe's opinion. Otherwise, why did he specifically invite Fang Zhe to come over.

Fang Zhe felt the attitude change of the executives. After the discussion in the meeting room was reduced, he said slowly:

“Everything you just discussed makes sense. Before analyzing the product positioning of Xiaomi Pad, I would like to ask you a question. Have you heard of or used this kind of product?"

“Kindle? What does Fang always say about Amazon's e-book reader?"

“Of course I did. I use it every afternoon to read an e-book for half an hour and now it's on my desk!"

“Yes, it works great. ”

“Kidle doesn't support e-books very well, they have a kind of paper texture. ”

When it comes to kindles, many executives praise them. Kindle's e-book reading experience is much more powerful than any kind of ipad or any kind of pad.

At the same time, some executives also have doubts in their minds. President Fang, do you want Xiaomi Pad Scholar kindle to be an e-book reader?

“It seems that a lot of people know about it, kindle, is an excellent e-book reader, but in fact, we can also think of it as a subclass of pad. Apple's iPad brings fire to the pad market, but no one stipulates that the design, system, content and other aspects of pad must follow Apple's iPad!" Fang Zhe said.

If many executives think about it, the listener always means that Fang Zhe means Xiaomi pad, like kindle, breaking through from a subclass or a subfunction.

“There are two ways to make products, one by adding and the other by subtracting.

Additionally, what we want is to be large and complete, and we want to meet the needs of all users. The more complex and cumbersome such products are, whether they are Android or ios systems, after so many years of iterative updates, too many redundant things have been generated.

We bought a new iPad with 80 percent of the original apps and functions that we don't normally use.

The subtraction method seeks to be a minimalist model, focusing on core functions. Apple's founder, Jobs, was a person who focused on minimalist models before his life. Apple's many early designs are exemplary of minimalist models.

The most classic is the Apple iPhone, which first discarded the phone key and left only one home key, which was a very bold and classic innovation in the global mobile industry at the time.

The two product ideas are advantages and disadvantages of adding and subtracting. The former applies when a product meets the user's core needs and slowly meets the user's redundant needs. The latter applies when a product is designed and produced from scratch.

Everyone should know that our Xiaomi first generation MIUI was created using the product idea of subtraction! "

Fang Zhe mentioned the history of MIUI, which caused the resonance of some senior Xiaomi executives.

When Xiaomi started a business, they had nothing but a bunch of people. They had to be simple to get into trouble. They had to do the MIUI operating system first, then the hardware. Doing the MIUI system was also not easy. Andriod system has so much power. It is developed by several engineers in their team. How can they make a complete Android system without a one-and-a-half year load?

Yes, at the beginning, the MIUI design idea was to do the subtraction method, all the core functions urgently needed by non-users, do not do!

As a result, the first generation of MIUI was made in just a few months, and it was later popular with many flash enthusiasts for its minimalist model. By the time Xiaomi Mobile 1 was released, MIUI had accumulated millions of users worldwide, laying a huge foundation for Xiaomi Mobile's firecracker.

“Make Xiaomi pad with the idea of subtraction!" Many executives thought of Fang Zhe's sentence.

Fang Zhe's thinking can not be regarded as not innovating or bold. You should know that the current mainstream pad in the market is almost all made according to the model of Apple iPad. The pad adopts the same operating system as the mobile phone. The pad is almost a large screen, castrating some of the functions of the mobile phone. If you do the subtraction method according to Fang always said? What should I do?

“In my view, Xiaomi pad only needs to satisfy the core needs of most pad users, and other needs need not be cared for and satisfied.

What is the main demand for buying pads in the market today? Which one of you can tell me the answer? "asked Fang Chue.

“Play games!"

“Watch the video!"

“Chat!"

“Read!"

Different executives gave different answers. Fang Zhe raised his hand to pressure the executives to give different answers. He named the head of Xiaomi Market Department and said: "You say, I think you should have done market research in advance?"

The head of the named Xiaomi Marketing Department nodded and said, "Yes, just prior to this seminar, we also randomly surveyed 2,000 different brands of tablet users.

Among them, 57.1 per cent used tablets primarily to watch video, ranking second and third, mobile play and online shopping, respectively, whereas among female users, 68.3 per cent used tablets mainly to watch video. "

Hmph! 68.3%, when the head of the Marketing Department talks here, many smart Xiaomi executives have guessed what Fang always wants to say.

Watch the video! That's the main purpose of buying tablets right now!

Looking at Xiaomi executives one by one with a thoughtful look, Fang Zhetti said:

“Many users, especially female users, buy pads primarily for the purpose of watching video, the mobile screen is too small, the computer is inconvenient to carry, the pad is the best tool for watching online video, whether at home, on the company, on the subway, on the floor, on the sofa or even in the bathroom, wherever there is a network, you can watch the video with the pad.

So the demand and product positioning of Xiaomi Pad is very clear. It is specially used to watch video and chase drama. Just do this content well, Xiaomi will be enough to stand on the market and even achieve a lot of results! "

Xiaomi pad is dedicated to watching video and chasing drama?

Fang Zhe's positioning of Xiaomi Pad's products prompted discussion and debate among Xiaomi executives.