Reborn multinational giant

“Just watching the TV and chasing the drama, what about other functions, play, chat, reading novels, it's all important for pad!"

“The general meaning is to install the TV into the pad, not the phone into the pad?"

“Now the MIUI system is used in MIMI pads just like MIMI phones. If we do video, do we have to specifically develop a custom operating system for MIMI pads?"

The executives talked and Fang Zhe and Ray never spoke, leaving enough time for the executives to discuss.

After a while, Ray said:

“The suggestion made by President Fang, if you have any doubts, can be put forward directly. ”

“President Fang, as you said, is it about castrating the current MIUI system one step further, retaining or specifically optimizing the video streaming media?" asked an executive in advance.

Fang Zhe nodded and said:

“Yes, an executive just said well, you can think that the positioning of Xiaomi pad is to install the TV into the pad, not the mobile phone into the pad, except the ability to satisfy and optimize the video playback, other redundant functions can be cut off. ”

This, executives look at each other, a pad that only watches video, no pad in the market has ever done this!

See that executives still have doubts, Fang Zhe patiently explained:

“Previously, the product positioning of Xiaomi Pad was the same as that of Xiaomi mobile phones, which was good value for money, but the reality was that users did not buy money.

For what?

Because pads are an extension of mobile phones, most users buy pads, which are mainly used for leisure and entertainment.

And the big players in leisure and entertainment are watching video and playing games.

It should be clear to everyone that there are great requirements for equipment performance, such as pad chips, system smoothness and play smoothness, and adaptation, if users are running around to buy pads, and this is obviously unsatisfactory with the performance of Xiaomi's first-generation pads.

Even if the chip and performance requirements of the Xiaomi pad meet the configuration requirements of the game, the lack of technical support for Android tablets from the tour operators will make users prefer Apple to Xiaomi.

So the rest of Xiaomi Pad's breakthrough point is just watching the video.

Simply make this demand right, Xiaomi pad even if one foot crosses the threshold of success! "

Fang Zhe explained that although Xiaomi executives still have doubts, most people have recognized and agreed with Fang Zhe's point of view. The next generation of Xiaomi pads, core functions and selling points, is watching the TV and television chase.

How to position the next generation of Xiaomi pads around this core demand and product? Executives brainstorm around this issue.

First of all, Apple's excellent iPad has been destined for a short period of time. Xiaomi pad can only be used in low-end fields. The price of Xiaomi pad exceeds 2,000 yuan, and is temporarily out of the scope of Xiaomi's consideration.

Secondly, now that we are redeveloping the ability to watch video and chase drama, the cost of the Xiaomi pad can be reduced completely, similar to expanding the screen of the current redmi phone at the lowest end and cutting off many of its hardware or software functions unrelated to watching video.

According to the rough calculation of the head of the on-site supply chain department, the cost of Xiaomi pad can be compressed to 400 or even less than 300 yuan, which is nearly double the cost of the first generation of Xiaomi pad!

Almost double the cost, which means nearly double the selling price.

Last year, the price of Xiaomi first generation pads was CNY 999 in 16G version and CNY 1299 in 64G version. According to this estimate, the price of the new generation of Xiaomi pads after this radical reform can be as low as CNY 499 and CNY 699! It's even lower than the price of the best-selling Redmi!

499 yuan to buy a pad, which is much cheaper than the market's miscellaneous pad, compared to Apple's cheapest ipadmimi series, the price is four or five times lower, if so low price no one has bought, then Xiaomi pad, I'm afraid there is really no way out!

Xiaomi executives were excited one by one, and they seemed to see Xiaomi pad opening the way.

At this point, Fang Zhe added:

“We used to make Xiaomi phones from the middle end to the low end, then to the high end, and this time the pad is not the same, we first hit the low end, then slowly up to the middle end, then to the high end and the ipad is higher!

The target audience for the next generation of Xiaomi pads is the female users who use mobile phones, especially small screen phones, to chase the drama, and we want them to feel the benefits of chasing the drama with Xiaomi pads. The marketing focus of the marketing department should be on this. The selection of product spokesperson should also be the guest of the popular entertainment or TV drama protagonist.

In addition, Xiaomi pad should also deeply cooperate with mainstream video software in the market such as Youku potato, Aichi Yi, Tencent TV and other markets to conduct marketing cooperation promotion from content customization, targeted traffic, purchase Xiaomi pad website members and other strategies! "

Hu! Fang Zhe's words, let President Lei and all the executives in Xiaomi's presence breathe deeply because they know that the next generation of Xiaomi pad, there is no reason not to do it!

......

After the next generation of Xiaomi pad seminar last summer, Xiaomi pad department, as suggested by Fang Zhe, began a radical reform and adjustment, until June this year, the new generation of Xiaomi pad, which is Xiaomi pad 2, finally arrived at the time of official release and meeting with consumers.

On the morning of June 12, the Xiaomi pad 2 launch will begin at the Yanjing National Convention Center.

As Fang Zhe personally participated in the product to improve the adjustment, Fang Zhe naturally came to the Xiaomi pad 2 launch site in person without exception.

However, today's Xiaomi launch site is very different from any previous Xiaomi launch site. That is the female Xiaomi fans and audience, more than 90%!

It can be said that today's Xiaomi pad 2 conference is a special conference for female users.

Fang Zhe just ran out of the VIP passage and heard Inge Yanyan scream in his ear.

Fang Zhe looked around, many saw and found his female audience, constantly screaming and screaming.

“Look, look, look, Fang Zhejin is here!"

“Fang Zhe, I love you!"

“Sister, I didn't lie to you. I told you Fang Zheouba would definitely come to this conference!"

“He's really handsome, even more handsome than on TV!"

“That's it, don't look who likes the man!"

“I heard that Xiaomi Pad 2 is a drama chase artifact that Fang Zheouba specifically asked Xiaomi to design for our girls. Otherwise, I wouldn't want to rare Xiaomi's penis brand for Fang Zheouba's face!"

In front of the venue, Ray, who was preparing for the launch, smiled and touched his nose.

How do you feel today's Xiaomi Pad 2 launch is more like Fang Zhe's star chase scene?