Reborn multinational giant

At the meeting of Jingdong core executives, when the presiding Jingdong Liu spoke out on this topic, several Jingdong core executives who were seated at the meeting all looked at each other with a clear understanding of the heart.

As Jingdong's biggest competitor, Alibaba's every move is closely watched by Jingdong, and it can be said that the daily routine of Liu and Jingdong executives is like this: what about Jingdong, what about Alibaba, and what about others.

Alibaba's investment in the Southeast Asian e-commerce platform, Zanda, has been well prepared by Jingdong's executives.

"Mr. Liu, Alibaba's investment in Laizanda is in line with our previous prediction of Alibaba.

Mr. Ma and other senior executives of Alibaba have also expressed their intention to speed up the internationalization of Alibaba on several public occasions, and we discussed at that time that our response strategy was to "stay focused and continue to do our own thing.

Alibaba is focused on the overseas market, while we are focused on the overseas shopping demand of domestic users.

At present, since the launch of Jingdong International Channel, more than 10,000 companies and brands have settled overseas, and Jingdong International's popularity among the domestic Amoy users is also slowly opening up. Li Guangquan, vice president of Jingdong and head of Jingdong International Channel, was the first to express his views.

As the person in charge of Jingdong International Channel and one of the main architects of Jingdong's current internationalization strategy, Li Guangquan belongs to the conservative school of steady fight. He believes that Jingdong should focus on the business scale and strength of Alibaba, which is nearly 10 times different from that of Alibaba, and then focus on breaking the surface with a few points, and first build a stable supply chain from Amoy with long-term cooperation with many overseas enterprises and international brands, and then consider establishing a relationship with Alibaba overseas. Jingdong's similar e-commerce platform.

In Li Guangquan's opinion, with Jingdong's current corporate strength, besides wasting human, material and financial resources, it is difficult to see effective results in a short period of time, and it is more likely to end up like before.

However, Xu Guangquan's conservative thinking has been opposed by other Jingdong executives.

Xu Xinquan, former president of Huawei Terminal Electronics, who only joined Jingdong early last year as a senior vice president and president of Jingdong's overseas division, countered.

"Last year, we proposed the strategy of doing Jingdong International before making sea, which was based on Alibaba's response strategy of focusing on overseas as its main goal after the IPO, but then we also saw that Alibaba did not give up on Jingdong International's Amoy market, and also strongly supported Tmall International.

Last year's Double Eleven, Huizhong Fang personally stood up for the Tmall Double Eleven party, through a trench to send Australian lobster and Chilean cherries activities, exploded Tmall's international visibility, so that Tmall's international data to all aspects of the rise a big cut.

After last year's Double Eleven, Mr. Ma also revealed in public that this year he would make the Double Eleven Carnival into a Double Eleven global carnival, inviting more international brands to join Double Eleven.

In a few years, Tmall International will be far ahead of Jingdong International in all aspects.

We, Jingdong, are up early, and we're up late.

Furthermore, Mr. Fang and Huizhong have always been optimistic about and helpful to domestic enterprises that actively go to sea. A few months ago, Huizhong and Huizhong-system enterprises were actively responding to the country's Belt and Road policy, going to sea to invest in countries along the Belt and Road, but we were the only ones who didn't say anything.

Also, the words "winter is coming" and "involution" proposed by Mr. Fang have been widely known this year, and the best way out is to go to sea in all domestic industries, especially when the competition in the Internet industry intensifies.

If Jingdong is indifferent now, when Alibaba and other domestic enterprises divide up the overseas market, we can only hold on to our domestic acres of land, blocked by competitors at the entrance of the country and can never leave.

The first time I saw him, he was in the middle of the night, and he was in the middle of the night, and he was in the middle of the night, and he was in the middle of the night, and he was in the middle of the night, and he was in the middle of the night. He is a foreigner who has almost become a bare-bones commander.

After Xu Xinquan said, the scene to support his views of the Jingdong executives, there are many, the current Southeast Asian market is still a wild blue ocean, Jingdong now do not hurry over to seize the opportunity to occupy the territory, Alibaba support to do up to Zanda, they have no chance.

If Jingdong doesn't show up in front of HuiZhong more often, the domestic e-commerce market will probably change.

As the executives pondered, a senior executive from Li Guangquan's faction spoke up again and said.

"Even if we want to go to Southeast Asia now, it will be difficult to find suitable investment companies, Alibaba has invested a billion dollars to support Laizenda, we can only beat Laizenda and Alibaba in the Southeast Asian market unless we spend more money than it does to invest in Laizenda's competitors, and

The current business volume of the Southeast Asian e-commerce market is very small, only billions of dollars, without more than five or six years of investment and nurturing, it is difficult to see the profits and returns in a short period of time.

Now, although the Southeast Asian e-commerce market is only equivalent to the domestic 2005, 2006, but the capital circle we already know the potential of the e-commerce industry, far from the domestic time to invest a few tens of millions of dollars to get a lot of shares, from the investment return point of view, even after 10 years, to Zanda!

If we, Jingdong, can achieve a valuation of over $10 billion, Alibaba's rate of return is only four or five times.

Moreover, I believe that in the next few years, Alibaba will have to continuously invest a lot of money to support Lysanta if it really wants to support it.

"It is normal to invest and lose money in the early stages, and the returns are also considerable. Moreover, Lysangda only accounts for one-third of the Southeast Asian market, and the difference between the second and third largest e-commerce companies in terms of market share is not big.

If we invest in and support the next two e-commerce platforms now, they may have a good chance to overtake Laizenda," Xu Xinquan argued. Xu Xinquan retorted.

On the podium, Mr. Liu, who had been silent since the beginning of the discussion on this topic, finally looked at Xinquan Xu and asked.

"What are the second and third largest e-commerce platforms in Southeast Asia? Tell us about them."