Reborn multinational giant

Hearing Liu's question, Xinquan Xu, who had already investigated and prepared for this, replied.

"Tokopedia is the largest e-commerce platform in Indonesia and was established in 2009. Although it was established early, its development speed is much slower than Lysanta, and its current market share in Southeast Asia is about 17%-20%.

Shopee, ranked third, is a very young company, just established in the summer of 2013 in Singapore, has been established less than two years, its former parent company is a very well-known online game company in Southeast Asia Garena.

Garena was founded in 2009, by the way, the company also has some relations with Chen Ou of PMG, because the predecessor of Garena is a community forum that Chen Ou had participated in founding, Chen Ou and the founder of Garena is a classmate relationship, later Chen Ou went to the United States to study, the founder of Garena's own operating company to do online games.

Two years ago, Garena optimistic about the development of the e-commerce industry in Southeast Asia, founded the Shopee platform, because Garena's own rich resources support, Shopee with a short two years, has become the third largest e-commerce platform in Southeast Asia, currently, Shopee in the entire Southeast Asian region accounted for about 10-15% of the market share, is the fastest-growing momentum in Southeast Asia! E-commerce platform.

At present, Ali's investment in Laizanda favors a self-managed model similar to Jingdong's, Tokopedia belongs to a mixed C2C and B2C model, and Shopee's C2C attributes are a little more heavy and the threshold for opening a store is very low, so it is developing very quickly."

After listening to Xu Xinquan's introduction, Liu and Jingdong's executives each had their own thoughts.

In particular, when they heard that Ali's investment in Laizanda favored the self-management model of Jingdong, the expressions on their faces were even stranger, and that Ali had cast a small Jingdong overseas?

But it makes sense to think that Zanda is "learning" from Amazon.

No one from the executives said anything, they were all waiting for Liu's attitude.

Liu on the throne, his right hand knocked rhythmically on the table, and in his mind, he was engaged in a battle between heaven and man.

If we can go to sea, do you think Jingdong doesn't want to go to sea? But Jingdong is not as rich and generous as Ali, Jingdong's business model is already asset heavy operation, profit and Ali more than ten times, Ali's IPO melted more than $20 billion, but Jingdong? Only less than 2 billion dollars.

Ali threw out a billion dollars to invest in Zanda, and Jingdong wanted to casually throw out a billion dollars, which would certainly affect the normal development of other businesses.

Rationally, Liu agrees with Li Guangquan's strategy of concentrating his resources on developing Jingdong International first. The name of a multinational e-commerce company is more attractive than the name of a Chinese e-commerce company at any rate.

The Jingdong executives here also remained silent as Liu fought with the celestial beings.

The big difference between Jingdong and Ali, both e-commerce companies, is that Ali is more willing to delegate power to his men and professionals, and even if they make mistakes and fail, Ali's organizational structure can ensure that the company and business operation will not have major deviations and problems, which is why Ali has cultivated one capable and unique general after another over the years. CEO Zhang Yong, Alipay CEO Peng Lei and later Jing Xiandong, Aliyun's head Wang Jian, and so on.

Of course, in this life, because of the rise of Huizhong, Ali's generals do not have the same great achievements as in the previous life, but it is much better than Jingdong's notorious executives.

When it comes to Jingdong, apart from knowing about Jingdong Liu and his milk tea lady, we have heard little about other Jingdong executives, and Jingdong is more often than not Liu's one-man show, while many Jingdong executives are nothing more than senior professional managers and hit men!

This time at this moment, Jingdong Liu is thinking about how to deal with Ali's layout in Southeast Asia, and even his little girlfriend, who he proposed to just a month ago, has been thrown to the wind.

"Vote, you have to vote!" The company's main goal is to provide the best quality products and services to the customers," said Mr. Liu.

"I think we should layout in Southeast Asia in advance and invest in one or two e-commerce companies. The Southeast Asian e-commerce market is now a time of horse-racing and user-grabbing, with a huge demographic dividend.

In China, we are Alibaba's biggest competitor, but overseas, we are not the only competitor of Alibaba and Lysanta. Besides the Southeast Asian companies mentioned by Mr. Liu just now, I think Amazon will not sit back and watch Alibaba pocket the Southeast Asian market.

After Liu made his decision, Xu Xinquan's face showed joy, as if he saw a good opportunity to show his skills, while the other end of the conservative faction, led by the person in charge of the Jingdong International Channel Li Guangquan, have also been silent and no longer speak, they are just a worker, the boss wants to do whatever he wants.

Two months later, not long after Jingdong Liu and his wife received a certificate, Jingdong announced a $250 million investment in Southeast Asia's third largest e-commerce platform Shopee news, the investment, less than two years old, Shopee market valuation of up to $1 billion, after the investment, Jingdong will get 25% of the equity of Shopee, become the third largest shareholder of Shopee, while the investment, less than two years old, Shopee market valuation of up to $1 billion, the investment, Jingdong will get 25% of the equity of Shopee, become the third largest shareholder of Shopee. Shopee's top two shareholders are Garena, Shopee's former parent company, with a 40% stake, and the second largest shareholder, Huizhong, with a 30% stake!

Ghosts can think, Jingdong investment in Shopee, but also early Hui Zhong occupied the pit, Jingdong became Alibaba, another company in Southeast Asia for the Hui Zhong take over the company.

Southeast Asia e-commerce industry with Alibaba and Jingdong have entered the game, the competition pattern and the pace of development are more intense than before, as the overseas e-commerce hegemon Amazon, naturally, will not sit idly by.

Almost a few days after Jingdong shares in Shopee, Amazon announced that it will launch PrimeNow service in Singapore, PrimeNow is a new service model that Amazon began experimenting with last year, that is, two-hour delivery, the user orders online, Amazon will be delivered to the door within two hours.

Such a service, the logistics infrastructure and transportation environment has extremely stringent requirements, and therefore, only Singapore, the only developed country and garden city in Southeast Asia, is in a position to meet the infrastructure to provide PrimeNow service.

In addition to making moves in Singapore, Amazon is not in a hurry to invest in local e-commerce platforms in Southeast Asia like Alibaba or Jingdong, and it is rumored that Amazon's CEO Bezos said with contemptuous sarcasm when he heard his staff report on the matter:

"In the whole of Southeast Asia, except Singapore, other countries have less spending power than a single state in the U.S. If you have the time to train those natives, you might as well find a way to launch one or two more money-making services like PrimeNow."

Amazon's disdain for the Southeast Asian market is evident.