Reborn multinational giant

Peter Fritz, a former Boston College baseball player, is standing in his backyard with his friends and family.

In front of each of them is a bucket of ice water with a small amount of ice cubes.

Three years ago, at the age of 27, Fritz was diagnosed with amyotrophic lateral sclerosis, commonly known as ALS, and for several years now, Fritz has been able to feel the decline and deterioration of his body.

Fritz had always wanted to do what he could to raise awareness and money for people with ALS.

Later, one of his Chinese friends told him that he could learn from the backhanded bellybutton challenge that had taken Chinese social networks by storm last summer and start a similar challenge on social networks as well.

After much discussion, Fritz decided to launch the "ALS Ice Bucket Challenge" with his friends this summer.

The so-called Ice Bucket Challenge requires participants to post videos of themselves being doused with ice water on social networks, and then they can invite others to join them.

"Okay, guys, let's get started!" Fritz greeted his close friends around him, and together they grabbed the bucket of ice in front of them and poured it down from their heads in a blast, while his Chinese friends, who were standing by as video shooters, filmed the video for them.

"Whew! Cool!" Fritz and his friends yelled at each other after pouring the ice water.

His Chinese-American friends posted the video on several social media platforms, including WeChat, twitter and Shakespeare, and @ed different friends and celebrities.

On twitter and jitterbug, he also specially @ Boston Red Sox baseball star Jon Lester, football star Steve Gleason, NBA star James and the world's richest man Fang Zhe and other people to accept the challenge.

Fritz's Chinese-American friend said that as the richest man in the world, he was not only rich but also famous, and that if he accepted the challenge, it would definitely help spread the campaign.

Fritz didn't expect that his Chinese friend would be right. On the very night they issued the challenge, Fang Zhe, the world's richest man with jet lag, accepted the ice bucket challenge in the courtyard outside his villa in Yanjing, China.

After accepting the ice bucket challenge, Fang Zhe announced that he would donate $1 million to the Chinese and American Gradual Freeze charity organizations, and invited Microsoft founder Bill Gates, Apple founder Cook, Tesla founder Musk, Alibaba founder Jack Ma, and Xiaomi founder Lei Jun to accept the ice bucket challenge!

As the richest man in the world, every move of Mr. Fang Zhe has naturally received widespread attention, whether it is on Weibo in China, twitter abroad, or various social media platforms such as WeChat, Shakespeare, etc., there are quite a few people who follow Mr. Fang Zhe.

Although many people wondered why Fang Zhe, the richest man in the world, would accept the ice bucket challenge invitation from an American baseball player, it did not stop people from eating melons and watching.

At the same time, the baseball star Lester, NBA star James, and other people invited by Fritz and his friends also posted videos of themselves accepting the ice bucket challenge on twitter or jitterbug, and invited other celebrities and friends to accept the challenge.

In a short while, the Ice Bucket Challenge began to slowly catch fire around the world.

On August 21, Bill Gates, the former richest man in the world, accepted Fang Zhe's challenge and accepted the ice bucket challenge on his lawn.

On the same day, Cook, Musk, Lei Jun and other celebrities invited by Fang Zhe also accepted the challenge, but Ali Ma, the CEO of the company, said on Weibo that he had a cold in the past two days, so he would not pour cold water.

The Ice Bucket Challenge has become a hot topic around the world with the participation of so many bigwigs and celebrities, and many ordinary people have started to follow the trend of posting videos of the Ice Bucket Challenge on the Internet and inviting their friends to participate.

The Ice Bucket Challenge has caught on, and the Shakespeare app, which is used to shoot short videos of the Ice Bucket Challenge, is also catching on worldwide.

Both Fritz and Fang Zhe, who was the first to accept the challenge, posted videos of the challenge on their social media platforms with the logo "tiktok," the name of the overseas version of Shakespeare, and in addition, on social media platforms such as WeChat, twitter, etc., click on the Accept button below the video. invitations, are asked or jump to the app store to download the Jitterbug app.

Many people also choose to download Jitterbug in order to watch and watch the challenge videos posted by celebrities and celebrities.

As a result, in less than 10 days, Jitterbug was ranked among the top 20 downloads in the app stores in the United States, Canada, Japan, Korea, and other countries and regions.

In 10 days, Shakespeare has added more than 10 million new registered users in non-Chinese regions around the world, and more than 2 million new users in countries like the US and Korea where the Ice Bucket Challenge is more popular and there are many celebrities involved!

By early September, more than 20 million people around the world had participated in the Ice Bucket Challenge, and hundreds of millions of people had watched and followed the Ice Bucket Challenge, donating a total of more than $500 million to the organization.

The Ice Bucket Challenge, which was a global phenomenon in the previous life, has become even more popular than the previous life several times with the help of WeChat, twitter, Shakespeare and other butterfly effects, Shakespeare this short video application, also with this global prevalent activities, from the domestic fire to the eyes of people around the world.

The company's global operations team has started to promote the ice bucket challenge in the world, following the same route as the original Shivyin promotion and explosion in China.

Jitterbug's downloads in various countries and regions around the world began to grow steadily, and its ranking in the App Store also began to rise steadily.

Shakespeare, the "son" of Fang Zhe and Feng Xue, has finally started its globalization on a large scale with the support of various forces and resources and with the help of luck.

Meanwhile, in the US, Silicon Valley, the team of Erich and Richard, who were notorious for copying strangers a few years ago, are now receiving visits from major venture capital firms in Silicon Valley, all because they have an application similar to Shakespeare!