Reborn multinational giant

From the earliest WeChat Red Envelope to the later linkage with Spring Eve, to the later collection of Wufu, horse racing, special effect emoji pack, video number, etc., every year's WeChat activities have become an indispensable annual flavor in the heart of China.

This year, WeChat's Spring Festival event, the week before Monkey New Year's Festival, on the last day of January, Fang Zhe participated in the "Mermaid" launch on the same day, meeting with the people of the country.

The theme of this year's WeChat Spring Festival event is: AR Red Envelope to spend the New Year with you!

As you can see from the name, this year's Spring Festival is filled with a sense of technology, which makes use of the state-of-the-art AR technology of Huizhong Future Research Institute, which is to enhance the realization technology.

Enhancing a simple understanding of reality is adding virtual elements based on reality.

When Indian leaders visited the exhibition hall of the College of Future Studies more than six months ago, the running little dinosaur used AR technology.

This time, the WeChat team and the Golden Map team of Huizhong's company have deeply combined AR technology with LBS (Geographic Location Positioning) technology to create a different Chinese New Year event.

Once the user enters the event entrance, a map of their location and a virtual combination of reality will be automatically loaded, and the whole map will be added to the red envelope, treasure, leaderboard and other different ways of playing on a realistic basis.

In order to receive the red envelope, the user needs to follow the map to the corresponding location in reality and find the virtual corner hidden in the vicinity by AR scanning code to receive the red envelope.

Once online, this unusual way of playing has aroused the interest of many microcredit users.

On January 31, Zhao Yi, a second-year high school student who had nothing to do at home during the winter vacation, was released on the 22nd lunar month of the lunar calendar. While thinking about whether to go out with his girlfriend, he opened the Spring Festival event "AR Red Envelope to spend New Year with you” on WeChat with curiosity.

Zhao Yi, who always liked to grab the red envelope, looked at the red envelope full of maps and sat up excitedly.

In their neighborhood alone, Zhao Yi discovered three red envelopes.

Zhao Yi cleaned up Liso, said hello to his mother and left the house.

Just after getting off the elevator and exiting the unit door, Zhao Yi reached the position of the first red envelope. Zhao Yi followed the arrow on the phone and wobbled around. Later, she found herself in the bushes on the left, where a virtual puppy dog was sniffing.

“So cute!" Zhao Yi was adored by this puppy dog.

The puppy seemed to find Zhao Yi looking at it. He raised his head and shouted at Zhao Yi's grandmother's grandmother. Then he ran towards the camera of the handset. The smaller his body grew, the smaller he turned into a red envelope with a dog pattern. He lay quietly on Zhao Yi's mobile phone page.

Zhao Yi opened the red envelope. This is a red envelope of 0.3 yuan. Although the money is not much, he picked up a red envelope for nothing and met a virtual cute dog. Zhao Yi was very happy.

She tapped on the phone to continue swiping the map and thought about finding the next red envelope.

Soon, Zhao Yi found a second red envelope in front of the neighborhood supermarket. A fat tutu, with a red cloth around his neck, and a white cat with the word "money into the treasure" worn on his chest, was standing there to greet customers entering the supermarket.

“Cash cat?"

When Zhao Yi looked at the lucky cat, the lucky cat also found her, and it turned around to say hello to Zhao Yi, and then ran to the camera of the starter. The smaller the body, the smaller the body, the red envelope with the lucky cat pattern finally turned into a picture.

In this red envelope, Zhao Yi harvested 0.4 yuan.

In this way, Zhao Yi searched for 3 red envelopes in the neighborhood, followed the map out of the neighborhood, started walking along the road, looking for hidden virtual corners and red envelopes.

On a tree next to the sidewalk, Zhao Yi captured a monkey.

On the grass by the road, she caught another dog, this time Kirky.

During this period, Zhao Yi encountered many people on the street, and they were all like themselves, taking the handset and looking for hidden virtual corners and red envelopes.

Everyone's face is full of surprises and expectations.

Shortly afterwards, Zhao Yi followed the red envelope to the door of a KFC shop and looked at the crowded customers in the shop. Zhao Yi was surprised.

After walking into the store, Zhao Yi realized that many customers came here to capture a rare virtual character, Uncle KFC!

On the mobile interface, it is suggested that consumption in the current store will greatly increase the chance of capturing Uncle KFC. At this moment, there is already a Long Dragon line at the reception to order meals.

Zhao Yi understood that this must be a joint WeChat official and KFC event. However, just thinking of Uncle KFC's virtual role, Zhao Yi could not help but rank at the end of Changlong.

Anyway, I just got a red envelope and saved more than $2, which is exactly what I spent!

Many people hold the same thoughts as Zhao Yi.

Starting on the 22nd of Razuki, many people, like Zhao Yi, went out on the street looking for hidden virtual corners and red envelopes.

WeChat Group, circle of friends, Weibo, topics and hot searches about WeChat AR red envelopes have been constant. Various virtual corners have been discovered and found by players, and even a tide of climbing to favorite corners has emerged.

In addition, on the map of the WeChat event page, players searching for lists such as the number of red envelopes and the number of corners captured also caused many players to compete.

Many shopping malls, supermarkets or brands, like KFC, have made similar collaborative announcements with WeChat officials, resulting in a much higher flow of passengers in their stores than in the past and the previous Spring Festival.

Even in the movie theater, the virtual corner of the mermaid has been launched, and users who have bought tickets for the "Mermaid" movie have greatly improved their chances of catching the mermaid. It is undeniable that WeChat's joint activities have also set a record for the "Mermaid" box office and made a significant contribution.

As for micro-credit users who do not want to run out of their homes, they also play.

Because even at home, they open the AR scan code of the event interface and find a jumping monkey that receives a red envelope every time they catch it.

On New Year's Eve, WeChat officially joined the luxurious star array to send everyone a blessing. WeChat users can get the star's full facial expressions and regular voice packs by simply calling their favorite stars on the event interface.

Compared with the previous WeChat emoticon packs with only pictures, the added voice packs are popular with many young micro-credit users.

“Sweetheart, good night!" Many fans of the star chase send the voice of their idol Love Bean to a friend who likes the same Love Bean, a girlfriend, who is very happy.

This Spring Festival, WeChat's official Spring Festival activities are not only massive, but also diverse. WeChat users across the country also spent another unforgettable Spring Festival on the Internet in such a rich festive atmosphere.