Reborn multinational giant

On the morning of August 28, three years apart from the Jianghai International Convention Center, a powerful lineup of all-star red carpets was performed again.

On the hundred-meter long red carpet, Zhao Liying, Yang Powe, Zhang Ziyi, Huang Bo and one of the top stars walked successively onto the red carpet.

Dozens of media lights flash on both sides of the red carpet, making the atmosphere even better than the Cannes Film Festival.

More peripherally, the squirrel-eating crowd has drained the water surrounding the entire street.

Huami, this high-end brand of Xiaomi has been tied to the stars since the day it was established.

Another mobile brand is to hire one or two red stars to act as image spokespersons or advertisements, but Huami is not.

Huami is never a brand that one or two stars can hold, it corresponds to the stars.

This image positioning and marketing philosophy also allows Huami brand to establish a high-end brand image in consumers' minds once it is released.

Every Huami mobile conference is a starry entertainment ring event.

At 10 a.m., the briefing officially began.

Dressed in a sky blue shirt, dark blue denim pants, and white Nike shoes, Mr. Ray took a corrective step and laughed on the stage of the press conference.

Since the launch of the first Huami mobile phone conference three years ago, General Manager Ray has acquired a deeper understanding of the positioning of the Huami brand:

“Huami phones are not just mobile phones, they are a fashion item and a luxury item.”

It is also because of this philosophy and values that Huami mobile phones have been able to achieve such beautiful results for three years.

To organize today's press conference, Ray hired a high-end stylist a month ago to make a full-body image design.

It is President Lui of today. Compared to three years ago, not only did he look old, but because of Huami's success, nearly 50 years of Thunder always looks younger and more swollen!

“Welcome, very welcome celebrities, media reporters, invited guests and Xiaomi fans.

Thank you so much for coming to the Huami Mobile Launch! "

Ray always speaks Mandarin with a fairy peach accent, facing the front row of stars shining array, no more than three years ago tension and mood.

“Three years ago, on the same day, we first released Huami phones here.

To be honest, I was deeply distressed.

I don't know if Huami phones, as Xiaomi's first high-end smartphone, will be bought by rice flour and consumers.

Prior to that, all high-end smartphone brands issued by domestically manufactured phones were torn apart.

I am afraid that Huami will also step into the dust of other cell phone brands.

Fortunately, rice flour and consumers trust us.

They gave Huami the results and the glory of today.

Over the past three years, Huami phones have sold more than 35 million units globally, generating more than 200 billion sales.

Although, this score is nothing compared to Apple's, Samsung's two old multinational phone giants.

But yes, this has shown hope to our local cellphone colleagues, and the world knows that our local cellphone brands can also make high-end phones! "

General Ray's opening remarks took everyone back the results of Huami's mobile phone over the past three years.

Then, President Ray said:

“Over the past three years, our Huami phones have undergone two generations of updates and have accumulated a great deal of experience and experience in making high-end phones.

To switch to a different phone brand, it may take three years to release at least three, or even many phones.

Even an apple is an annual phone.

But we Huami, we only released two mobile phones in three years, including Huami 3 after we released this time, and Huami 4 at the next release, all the earliest until the later year.

A lot of rice flour asks, why are we releasing so slowly, are we grinding foreigners, are we not able to keep up with production capacity?

I have answered all of them today.

Because we have always believed that as a high-end mobile phone, every new generation of products should have enough innovative capabilities or services, and something that brightens the eyes of rice flour and consumers.

Otherwise, we feel unreliable, we don't want the price of rice pollen to be so expensive, and the resulting mobile phone is no different from the next generation.

So in the last three years, we've only released two generations of cell phones.

Huami 1, leads the trend of fingerprint recognition of domestic and even global mobile phones.

Huami 2 leads the trend of global mobile industry dual cameras and extreme night view photography.

Both of these capabilities greatly enhance the user's experience with mobile phones.

So this time, when we have the courage and confidence to launch the new generation of Huami phones, Huami 3, what innovations and highlights are we preparing for rice flour and global consumers?

Let's look at the big screen together! "

Ray always said, using the remote control to manipulate the big screen behind you, release a picture.

“Wow!"

“Oh, my God!"

The whole scene shouted!

On a large screen, there are several maple leaves on a clean white floor.

At first glance, a few maple leaves are naturally arranged together, beautiful, but only discovered after a closer look.

Maple leaves in the middle, not real maple leaves, but a picture on your phone!

Narrow to Ultimate Border, Large to Infinite Screen, World's First, Full - Face - Screen Phone!

“Full screen phone!"

Many opponents have a familiar audience, and the word comes to mind.

The so-called full-screen mobile phone was originally just a conjecture concept of a mobile phone designer, and that was looking at it, and the front of the whole phone was full of screens.

Whether watching video or playing games, the full screen gives the user a more extreme experience than a regular phone.

However, although full-screen phones are an industry designer's vision for the future, they have never been realized by mobile phone manufacturers.

Because the technology involved is very difficult.

For example, what about a front-phone camera?You can't throw away the front camera for the full screen, can you?

For example, what about a few key operations now in the mainstream, or Huami's original fingerprint recognition?

You know, so far, mainstream mobile phone users, especially high-end mobile phone users, have been accustomed to the fingerprint recognition function at the bottom of the mobile phone cultivated by Huami mobile phones. Now, the front of the mobile phone is the screen. Is the fingerprint recognition placed on the side or behind?

In the view of many phone designers, placing fingerprint recognition on the side or back is a design that does not meet consumers' psychological expectations and habits.

If Huami really adopts such a design, it will definitely be spit out by the user!

Many knowledgeable media and audiences on the scene, with all sorts of suspicions in mind, carefully observed the pictures on the big screen.

Gradually, they discovered some details.

For example, Huami 3 phones did not abandon the front camera, but because of the full screen, many viewers did not notice the small front camera thrown at the top right corner of the entire screen.

This camera is so small that it damages the integrity of the full screen that it barely affects the user's experience of using the full screen.

Compared to abandoning the front camera altogether, such a small price has been the best solution for Huami designers.

I found the front camera. Is it fingerprint recognition?Can't you really discard Huami's own fingerprint recognition technology, or run into the sidewalk and put your fingerprint recognition on the side or behind?

Many of the audience wondered.